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How To Recognize And Monetize Your Expertise And Passion
Most people tend to dismiss what theyre good at. Part of it is that you become so accustomed to having whatever skill you have that you cease to notice it. Sometimes it is out of a sense of false humility. But every single person has innate talents and gifts that enrich peoples livesAND provide a source of income for you.
How can you discover what your true talents are? Let me give you a hint. Where your passion is, you will find many of your natural abilities that you probably take for granted.
But its more than passion. Its profit. Thousands of people have harnessed the unbelievable power of their natural talents to not only enrich others, but literally enrich themselves financially.
Here are some questions to consider. Answer these and you will have the core for a profitable business.
1. Define your ideal client.
2. Who are the people you have been working with if you are already in business? What have you liked or disliked about them? Are there any common denominators?
3. What kinds of people could ideally benefit from your knowledge?
4. If you had all the money in the world, what would you be doing?
5. Interview three people you most respect (friends and family members) and ask them what they see you doing? What are your strengths from their standpoint?
6. What have you always been good at?
7. What did you dream of doing as a child?
8. What needs/values do you care about most?
9. Whom do you admire most?
10. What makes you most fulfilled?
11. What do you love to do the most? What are you passionately against?
12. What have you felt called to do?
13. What legacy do you want to leave for your children and grandchildren? What do you want to be remembered for most?
14. Analyze your competition and find out all about them. This will give you ideas as to your niche and how you can brand yourself.
15. Remember that you want to make sure your target market has money.
Two On-going Exercises
Produce your own personal inventory. This inventory should be focused on the following:
1. What you know focus on the attitudes, knowledge and skills
2. Experiences youve had
3. Training you have had
4. Destinations that you have been to
5. Titles that you have earned
Create a list of several hundred, even thousands, of descriptors. Note: you will have to keep pen and a pad of paper on you at all times as you will realize all the talents you do have!
Now create a list of What You Are:
Record a description of yourself. For example, I am a man, father, husband, basketball player, a lover of pizza, wings and Indian food, slightly bald, a resident of Sarnia, have four degrees, play the piano, traveler, speaker, author and creator of the entrepreneurial authoring system etc.
Keep in mind that you want to make sure of two items: 1. the market you are targeting has tremendous wants and desires and 2. the market has money to spendin other words, it is hungry for your information.
Spend some time journaling for a couple of hours. Let it all hang out. Write as quickly as you can and get in touch with the real you.
Narrow business possibilities to two or three. You can do this by playing the devils advocate with each of your ideas. Provide as many reasons as you can why you shouldnt go with an idea. Now check by completing a focused target market key word analysis on your top two or three ideas.
My three best methods of creating a book and building an online business is three fold: 1. analyze the key words that my target market is using to define their problems; 2. analyze my competition to see how they view problems and what solutions they are offering; and 3. talk directly to my target market about their negative perception of people doing similar business to me.
In doing the above, you will gain a much better grasp at the gap(s) that exist in the market place and you will gain a competitive advantage as you seek to fill this gap.
Put these exercises to work for you and enrich your life and your pocketbook.
BONUS : How To Self-publish Your Poker Or Gaming Book
Everyone thinks it is so easy to write a book. With so many people writing books these days, it is amazing there are enough people still buying books. In today's world, if you have any amazing life experience, suddenly publishers want you to write a book about it. If it sells, then your experience was interesting enough to stimulate interest from a large audience; and if not, no one really cared.
This is why poker books fly off the shelves. Many people have life experiences playing poker. Many people want to read about these poker-playing scenarios, including the players involved. There will come a time when the reading public will demand more from its poker writers than in past years. After all, there is only so many ways you can cover the same game repeatedly when you are analyzing your own poker hands and games. This is where you come in.
As a writer, you can keep things in perspective. There will come a time when the poker players who write will run out of things to say if they are only covering their own play and games. Writers who are writers first and players second will have the opportunity to shine.
If you have a lot of talent writing about poker and gaming, you can launch your own online e-book store. If you choose to build a website and place your e-books on the website for sale, you will be branching into a new area of business you may not want to explore yet. While it can be profitable to run your own online e-book store, you may prefer to write e-books for clients.
Clients often hire ghostwriters to pen e-books to sell at their websites. Poker players and poker hobbyists who want to read about everything about poker will purchase these books online for a fee. The ClickBank.com marketplace, which sells gambling and gaming e-books penned by ghostwriters, is a good example of this.
SELF-PUBLISHING FOR SUCCESS
Many writers who are not brand names in the poker industry choose to self-publish their books and can still easily get their books sold at major bookstores, online and offline, like Amazon.com and Barnes and Noble. Many writers choose to self-publish their books in digital format only because the process is quicker and less of a hassle.
Self-publishing has many advantages:
1. You don't need a literary agent.
2. There is no submission or rejection process.
3. You own the rights to your material.
4. Whatever money you make, you keep.
5. Royalties are much higher if you choose a print-on-demand publisher.
6. The publishing and distribution process is a lot faster. For instance, if you use LuLu.com, you can make your book available in less than a day.
The disadvantage: you are responsible for marketing your book and generating sales. This may be a disadvantage or an advantage for you. For me, I enjoy self-publishing because it gives me control and creative freedom over every aspect of my book, including generating sales. I find self-publishing exciting.
If you are going to self-publish, decide if you will publish your book in digital format or in paperback (plus digital format). I recommend you first publish your book in digital format to test your book in the marketplace. Most writers use LuLu.com, a digital publisher, because of the low cost, quick turnaround, and your book will appear in its marketplace. When you feel it is time to publish your book in paperback, then go with a print-on-demand publisher. Many writers use BookSurge.com (owned by Amazon) so their books appear in Amazon as well as other major book stores.
Other self-publishing outlets include:
1) Clickbank.com. Many self-publishers use Clickbank.com as a sales outlet to generate a steady stream of sales for their book. Clickbank has one of the largest audiences of affiliates who are ready to sell your book for a commission. You will need to create your own website and sales page (also known as a landing page) for your book and then sign up with Clickbank to use their ordering system.
2) LightningSource.com can make your book in digital format and paperback format. Once you submit your book for publication, anyone can order your title, as a print-on-demand or as an ebook. Many popular online book stores (especially ebook stores) order from LightningSource.
3) AuthorHouse.com
4) BookSurge.com
If you decide not to self-publish yourself, try a reputable e-book publisher to handle everything for you, including marketing. Many e-book publishers will consider poker-related material. If the e-book publisher decides to publish your ebook, they may also offer to place the book in trade paperback. The publisher will offer more royalties and sometimes a higher advance.
BOOK WRITING SUCCESS
If you choose to write your own books and e-books, then follow these tips:
TIP # 1: Know your market and know where you can gain the most readership.
TIP # 2: Remember, non-fiction sells in poker. Don't try to re-invent the wheel because it won't work.
TIP # 3: Have your manuscript ready before you approach a publisher for electronic submissions or for trade submissions.
TIP # 4: As you are writing your manuscript, begin searching for markets where you will want to submit your work.
TIP # 5: Buy a Writer's Market book so you can read over the markets and decide the best market for your manuscript.
TIP # 6: Avoid work-for-hire contracts from publishers. Sure, what publisher wouldn't prefer to pay an up-front fee to a writer in lieu of royalties? Go for the royalties and take a chance on your own talents.
TIP # 7: Know your poker.
If you want to attract your poker-reading audience, writing books about strategies and systems can sell if it is based on a mathematical advantage or a tried and tested theory. If you aren't able to do this, no one is going to read about going on your gut feelings or how poker players win more when the stars line up in their favor. Fact-based theories and strategies will sell, and nothing else will in this corner of the market.
An excellent way to generate book ideas is to attend poker events and tournaments and get close to the action. Go to these events armed and ready to learn all you can. At the end of the day you will have dozens of book ideas buzzing in your head. Spend some time in casino poker rooms to find other topics. Talk and network with poker players and try to find out if they desire to write a book with the assistance of a ghostwriter or with you as a co-author. As a ghostwriter or co-author, an excellent way to gain business is to hand out your business cards at writing conventions, casinos, poker events and poker tournaments.
Everyone thinks it is so easy to write a book. With so many people writing books these days, it is amazing there are enough people still buying books. In today's world, if you have any amazing life experience, suddenly publishers want you to write a book about it. If it sells, then your experience was interesting enough to stimulate interest from a large audience; and if not, no one really cared.
This is why poker books fly off the shelves. Many people have life experiences playing poker. Many people want to read about these poker-playing scenarios, including the players involved. There will come a time when the reading public will demand more from its poker writers than in past years. After all, there is only so many ways you can cover the same game repeatedly when you are analyzing your own poker hands and games. This is where you come in.
As a writer, you can keep things in perspective. There will come a time when the poker players who write will run out of things to say if they are only covering their own play and games. Writers who are writers first and players second will have the opportunity to shine.
If you have a lot of talent writing about poker and gaming, you can launch your own online e-book store. If you choose to build a website and place your e-books on the website for sale, you will be branching into a new area of business you may not want to explore yet. While it can be profitable to run your own online e-book store, you may prefer to write e-books for clients.
Clients often hire ghostwriters to pen e-books to sell at their websites. Poker players and poker hobbyists who want to read about everything about poker will purchase these books online for a fee. The ClickBank.com marketplace, which sells gambling and gaming e-books penned by ghostwriters, is a good example of this.
SELF-PUBLISHING FOR SUCCESS
Many writers who are not brand names in the poker industry choose to self-publish their books and can still easily get their books sold at major bookstores, online and offline, like Amazon.com and Barnes and Noble. Many writers choose to self-publish their books in digital format only because the process is quicker and less of a hassle.
Self-publishing has many advantages:
1. You don't need a literary agent.
2. There is no submission or rejection process.
3. You own the rights to your material.
4. Whatever money you make, you keep.
5. Royalties are much higher if you choose a print-on-demand publisher.
6. The publishing and distribution process is a lot faster. For instance, if you use LuLu.com, you can make your book available in less than a day.
The disadvantage: you are responsible for marketing your book and generating sales. This may be a disadvantage or an advantage for you. For me, I enjoy self-publishing because it gives me control and creative freedom over every aspect of my book, including generating sales. I find self-publishing exciting.
If you are going to self-publish, decide if you will publish your book in digital format or in paperback (plus digital format). I recommend you first publish your book in digital format to test your book in the marketplace. Most writers use LuLu.com, a digital publisher, because of the low cost, quick turnaround, and your book will appear in its marketplace. When you feel it is time to publish your book in paperback, then go with a print-on-demand publisher. Many writers use BookSurge.com (owned by Amazon) so their books appear in Amazon as well as other major book stores.
Other self-publishing outlets include:
1) Clickbank.com. Many self-publishers use Clickbank.com as a sales outlet to generate a steady stream of sales for their book. Clickbank has one of the largest audiences of affiliates who are ready to sell your book for a commission. You will need to create your own website and sales page (also known as a landing page) for your book and then sign up with Clickbank to use their ordering system.
2) LightningSource.com can make your book in digital format and paperback format. Once you submit your book for publication, anyone can order your title, as a print-on-demand or as an ebook. Many popular online book stores (especially ebook stores) order from LightningSource.
3) AuthorHouse.com
4) BookSurge.com
If you decide not to self-publish yourself, try a reputable e-book publisher to handle everything for you, including marketing. Many e-book publishers will consider poker-related material. If the e-book publisher decides to publish your ebook, they may also offer to place the book in trade paperback. The publisher will offer more royalties and sometimes a higher advance.
BOOK WRITING SUCCESS
If you choose to write your own books and e-books, then follow these tips:
TIP # 1: Know your market and know where you can gain the most readership.
TIP # 2: Remember, non-fiction sells in poker. Don't try to re-invent the wheel because it won't work.
TIP # 3: Have your manuscript ready before you approach a publisher for electronic submissions or for trade submissions.
TIP # 4: As you are writing your manuscript, begin searching for markets where you will want to submit your work.
TIP # 5: Buy a Writer's Market book so you can read over the markets and decide the best market for your manuscript.
TIP # 6: Avoid work-for-hire contracts from publishers. Sure, what publisher wouldn't prefer to pay an up-front fee to a writer in lieu of royalties? Go for the royalties and take a chance on your own talents.
TIP # 7: Know your poker.
If you want to attract your poker-reading audience, writing books about strategies and systems can sell if it is based on a mathematical advantage or a tried and tested theory. If you aren't able to do this, no one is going to read about going on your gut feelings or how poker players win more when the stars line up in their favor. Fact-based theories and strategies will sell, and nothing else will in this corner of the market.
An excellent way to generate book ideas is to attend poker events and tournaments and get close to the action. Go to these events armed and ready to learn all you can. At the end of the day you will have dozens of book ideas buzzing in your head. Spend some time in casino poker rooms to find other topics. Talk and network with poker players and try to find out if they desire to write a book with the assistance of a ghostwriter or with you as a co-author. As a ghostwriter or co-author, an excellent way to gain business is to hand out your business cards at writing conventions, casinos, poker events and poker tournaments.
