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How To Reach Thousands Of Your Ideal Clients And Customers And S
One of the questions Im asked the most by my clients is, How can I most quickly build my e-mail list?
My answer is, find someone whos already reaching your target market in droves, and use THEM to build your list! How? With these three easy steps:
STEP 1: Determine exactly who your ideal client or customer is.
The more descriptive you can be here, the better. For example, dont just think men. Think men ages 18-40 who like sports and working out. Dont just think small business owners. Think women owners of professional service businesses that do less than $1 million a year.
Can you take on clients or customers who fall outside of this description? Of course! But you need to know who youre going after.
Example: About three years ago, I spent a romantic summer week on Nantucket Island in Massachusetts. My beau was wonderful in letting me decide most of the activities wed do each day. But there was one thing he definitely wanted to do at least once - go bluefishing!
Now Im not sure if you could have guessed this, but Im not really into fishing. ; )
But hey, Ill try anything once, so off we went to the docks. Now, I figured we could go on any boat with any captain and do this. But no we went with Captain Dan the Bluefish Man (who smelled like his specialty). Dan took us on his special boat to this special place off the island where the bluefish were, and we even used special bait that the bluefish liked. And we had great success - they just kept biting!
I realized that if you know exactly what youre going after, youre much more likely to get it. The same goes for reaching your target market.
STEP 2: Find other people, companies, or websites that are ALREADY reaching your target market en masse.
Sit down with a cup of coffee this weekend and do some online research regarding your target market. What sites are they already visiting? What newsletters or magazines do they already read? For example, if your target market is stay-at-home moms, find the most popular sites they visit. Find the most popular ezines they read.
Come up with a list of your top five websites and top five ezines that are already reaching your ideal client or customer.
STEP 3: Contact these websites and ezines and see if they will:
REVIEW your book, products, services, or ezine for their readers. If so, send them a review copy and follow up a week or two later. Request that when they run the review they mention your e-zine and direct people to your website to sign up.
accept guest ARTICLES. If so, then submit one of your best, with a short bio that links people back to your website to sign up for your ezine.
SWAP ads or recommendations for each others websites, products, or services. If you have an ezine that reaches the same target market they want to reach, this is a great win-win.
do a CO-REGISTRATION deal. If you already have a good amount of e-zine subscribers and website traffic, they may be open to adding your e-zine to their ezine signup form if you do the same on your part. (Ideally folks should just check a box to subscribe to the additional e-zine automatically.)
run a recommendation or ad in exchange for a COMMISSION on resulting sales. For example, you give them the ad to run, tagged with a link that lets you know if any sales come from it. (This is easy for you to do if you have an online affiliate program.*)
accept PAID advertising. Banner ads, text ads, and other paid placements obviously cost you money, but if its your only option and you really want to reach these folks, go for it. But be sure to track your results so you can see if its working. (Youll need a link tracking program to do this.*)
And these are just a FEW ideas to get you started!
Remember, your #1 goal is to get people back to your site to sign up for your e-zine or other email list, because THAT is how you guarantee the chance to market to them repeatedly!
BONUS : How To Recognize And Monetize Your Expertise And Passion!
Most people tend to dismiss what theyre good at. Part of it is that you become so accustomed to having whatever skill you have that you cease to notice it. Sometimes it is out of a sense of false humility. But every single person has innate talents and gifts that enrich peoples livesAND provide a source of income for you.
How can you discover what your true talents are? Let me give you a hint. Where your passion is, you will find many of your natural abilities that you probably take for granted.
But its more than passion. Its profit. Thousands of people have harnessed the unbelievable power of their natural talents to not only enrich others, but literally enrich themselves financially.
Here are some questions to consider. Answer these and you will have the core for a profitable business.
1. Define your ideal client.
2. Who are the people you have been working with if you are already in business? What have you liked or disliked about them? Are there any common denominators?
3. What kinds of people could ideally benefit from your knowledge?
4. If you had all the money in the world, what would you be doing?
5. Interview three people you most respect (friends and family members) and ask them what they see you doing? What are your strengths from their standpoint?
6. What have you always been good at?
7. What did you dream of doing as a child?
8. What needs/values do you care about most?
9. Whom do you admire most?
10. What makes you most fulfilled?
11. What do you love to do the most? What are you passionately against?
12. What have you felt called to do?
13. What legacy do you want to leave for your children and grandchildren? What do you want to be remembered for most?
14. Analyze your competition and find out all about them. This will give you ideas as to your niche and how you can brand yourself.
15. Remember that you want to make sure your target market has money.
Two On-going Exercises
Produce your own personal inventory. This inventory should be focused on the following:
1. What you know focus on the attitudes, knowledge and skills
2. Experiences youve had
3. Training you have had
4. Destinations that you have been to
5. Titles that you have earned
Create a list of several hundred, even thousands, of descriptors. Note: you will have to keep pen and a pad of paper on you at all times as you will realize all the talents you do have!
Now create a list of What You Are:
Record a description of yourself. For example, I am a man, father, husband, basketball player, a lover of pizza, wings and Indian food, slightly bald, a resident of Sarnia, have four degrees, play the piano, traveler, speaker, author and creator of the entrepreneurial authoring system etc.
Keep in mind that you want to make sure of two items: 1. the market you are targeting has tremendous wants and desires and 2. the market has money to spendin other words, it is hungry for your information.
Spend some time journaling for a couple of hours. Let it all hang out. Write as quickly as you can and get in touch with the real you.
Narrow business possibilities to two or three. You can do this by playing the devils advocate with each of your ideas. Provide as many reasons as you can why you shouldnt go with an idea. Now check by completing a focused target market key word analysis on your top two or three ideas.
My three best methods of creating a book and building an online business is three fold: 1. analyze the key words that my target market is using to define their problems; 2. analyze my competition to see how they view problems and what solutions they are offering; and 3. talk directly to my target market about their negative perception of people doing similar business to me.
In doing the above, you will gain a much better grasp at the gap(s) that exist in the market place and you will gain a competitive advantage as you seek to fill this gap.
Put these exercises to work for you and enrich your life and your pocketbook.
Most people tend to dismiss what theyre good at. Part of it is that you become so accustomed to having whatever skill you have that you cease to notice it. Sometimes it is out of a sense of false humility. But every single person has innate talents and gifts that enrich peoples livesAND provide a source of income for you.
How can you discover what your true talents are? Let me give you a hint. Where your passion is, you will find many of your natural abilities that you probably take for granted.
But its more than passion. Its profit. Thousands of people have harnessed the unbelievable power of their natural talents to not only enrich others, but literally enrich themselves financially.
Here are some questions to consider. Answer these and you will have the core for a profitable business.
1. Define your ideal client.
2. Who are the people you have been working with if you are already in business? What have you liked or disliked about them? Are there any common denominators?
3. What kinds of people could ideally benefit from your knowledge?
4. If you had all the money in the world, what would you be doing?
5. Interview three people you most respect (friends and family members) and ask them what they see you doing? What are your strengths from their standpoint?
6. What have you always been good at?
7. What did you dream of doing as a child?
8. What needs/values do you care about most?
9. Whom do you admire most?
10. What makes you most fulfilled?
11. What do you love to do the most? What are you passionately against?
12. What have you felt called to do?
13. What legacy do you want to leave for your children and grandchildren? What do you want to be remembered for most?
14. Analyze your competition and find out all about them. This will give you ideas as to your niche and how you can brand yourself.
15. Remember that you want to make sure your target market has money.
Two On-going Exercises
Produce your own personal inventory. This inventory should be focused on the following:
1. What you know focus on the attitudes, knowledge and skills
2. Experiences youve had
3. Training you have had
4. Destinations that you have been to
5. Titles that you have earned
Create a list of several hundred, even thousands, of descriptors. Note: you will have to keep pen and a pad of paper on you at all times as you will realize all the talents you do have!
Now create a list of What You Are:
Record a description of yourself. For example, I am a man, father, husband, basketball player, a lover of pizza, wings and Indian food, slightly bald, a resident of Sarnia, have four degrees, play the piano, traveler, speaker, author and creator of the entrepreneurial authoring system etc.
Keep in mind that you want to make sure of two items: 1. the market you are targeting has tremendous wants and desires and 2. the market has money to spendin other words, it is hungry for your information.
Spend some time journaling for a couple of hours. Let it all hang out. Write as quickly as you can and get in touch with the real you.
Narrow business possibilities to two or three. You can do this by playing the devils advocate with each of your ideas. Provide as many reasons as you can why you shouldnt go with an idea. Now check by completing a focused target market key word analysis on your top two or three ideas.
My three best methods of creating a book and building an online business is three fold: 1. analyze the key words that my target market is using to define their problems; 2. analyze my competition to see how they view problems and what solutions they are offering; and 3. talk directly to my target market about their negative perception of people doing similar business to me.
In doing the above, you will gain a much better grasp at the gap(s) that exist in the market place and you will gain a competitive advantage as you seek to fill this gap.
Put these exercises to work for you and enrich your life and your pocketbook.
