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Rolfing Relive Stress And Physical Discomfort Through Structural Integration

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Title:
Rolfing: Relive Stress and Physical Discomfort through Structural Integration

Word Count:
555

Summary:
ROLFING works with the connective tissue. Connective tissue wraps the body entirely, much like a wet suit does a swimmer. It wraps each muscle and muscle fiber in a continuous network, even supplying the internal membranes that wrap our bones and support our internal organs.


Keywords:
rolfing massachusetts, rolf, rolfer, massage therapy, rolfing ma


Article Body:
ROLFING works with the connective tissue. Connective tissue wraps the body entirely, much like a wet suit does a swimmer. It wraps each muscle and muscle fiber in a continuous network, even supplying the internal membranes that wrap our bones and support our internal organs.

We all hold tension and stress in our bodies. You may feel it in your head, neck, shoulders and back most often. The stress may come from physical trauma like an auto collision, a fall or maybe surgery. It may be generated by life situations such as divorce, moving, abuse or a death in the family.

So what is ROLFING? To say that ROLFING is a technique for physically aligning and standing the body upright in gravity in 10 sessions somehow misses the point. For me, ROLFING is Dorothy, aged 67, a polio victim at three and surgery at 12, free of back pain and able to walk up and down stairs in a normal manner for the first time in 30 years.

ROLFING is Joyce, a 35 year-old attorney who says, “my shoulder and neck pain are gone, and the greatest surprise is my new attitude and positive outlook on life.” ROLFING is an Olympic medalist in gymnastics who had lived with the pain of working out and performing with bones broken and muscles torn in childhood, saying, “my back is better, the pain is gone and I feel better.”

The body responds to stress by tightening and shortening. Most people can identify the muscular body tightening associated with momentary stress. We say we ?hold ourselves together.? What most of us miss is how the yearly accumulations of day by day tightening and tension are locked into the body and affect our overall health. A distortion in one part of the dynamic system affects the total system. A hurt back, knee or neck might cause us to favor that area. Since we live in the field of gravity and are constantly struggling to hold ourselves upright our initial favoring can become a chronic imbalance and a limited movement pattern.

Physical approaches to dealing with stress and imbalance in the body have been around for a while. ROLFING is one of the earliest and most profound of the manipulation techniques; it is the most structured and developed system of "deep tissue work". Rolfing’s premise is that the body’s organ of structure is the fascia; and that life is an ongoing encounter with gravity, the force that is always with us.

Dr. Ida Rolf (she called it Structural Integration, her followers called it ROLFING), said:

"One individual may experience his losing fight with gravity as a sharp pain in the back, another as the unflattering contour of his body, another as constant fatigue, and yet another as an unrelentingly threatening environment. Those over 40 may call it old age, yet all these signals may be pointing to a single problem so prominent in their own structure and the structure of others, that it has been ignored; they are off balance. They are all at war with gravity."

Rolfing is also my 72 year old Uncle -- who at 72 was still teaching tennis and golf despite chronic pain in his neck, shoulder and heels -- standing upright in the kitchen telling my wife he still thought ROLFING was strange, but somehow it worked, he was no longer in pain.


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BONUS : Title:
Safe And Stress-free Shopping! Building Customer Trust

Word Count:
482

Summary:
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper’s choice, it’s usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they’re throwing their money away.

That’s why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and i...


Keywords:
ecommerce,estore,auction,online store,ebay,internet,home business,customer trust,ebiz,online safety


Article Body:
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shopper’s choice, it’s usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry they’re throwing their money away.

That’s why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and identity fraud to worry about, most online buyers turn to merchants they recognize and trust. If customers don’t feel secure spending their money with you, they’ll move on to another auction or website where they do feel comfortable.

Suspicious Minds

According to Steve Woda, of http://BuySafe.com, “About fifty percent of people who surf online don’t buy online, and the number one reason is because they don’t trust something about the transaction—the merchant, the process, the payment method. Whatever it is, it’s always about trust.” There are numerous steps you can take to convey credibility to buyers and build their confidence in you:

• Professional Image. Your website or auction listing’s appearance creates a strong impression before customers read a single word. Make sure the message you’re sending is the one you want to be sending. Sloppy errors and misspelled words signal customers they aren’t dealing with a serious businessperson.

• Build Your Ratings. Your merchant ratings and feedback ratings go a long way towards assuring shoppers that, should they purchase from you, their products will arrive and be in good condition.

• Good Customer Service. Promptly returned phone calls and email inquiries, and thorough, courteous communications demonstrate to buyers that you’re a genuine, reliable merchant who will provide them good service.

• Third-party Solutions. This is one of the strongest signals you can send that your business is legitimate and trustworthy.

o Seals from companies like the Better Business Bureau, SquareTrade, and BuySafe tell customers your business has passed inspection and been approved by trusted third parties. BuySafe will even guarantee your transactions, so your buyers can shop risk-free.

o Verisign and GeoTrust SSL certificates let your buyers know their personal information is encrypted. Other third-party solutions are available, like HackerSafe which scans your site for vulnerabilities, and TRUSTe which examines your privacy policies. Making PayPal available as a payment option also tells buyers you’ve been through a very thorough verification process.

There’s more than enough data to prove that employing any of these solutions can significantly increase your conversion rate. When buyers trust you, they’re much quicker to spend money with you. Says Woda, “I do recommend merchants… deal with buyer uncertainties by leveraging as many of these things as they possibly can. It’s all about distinguishing [yourself] as professional, legitimate, and credible.”


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