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Effective Article Writing And Marketing
Article Writing is becoming increasingly valued by Search Engine Optimisers who recognise the benefits that it brings- it is one of the best ways to increase traffic, search engine attention and returning visitors. When your article is published on a website, a link back to your website can be included. This link is valued highly by search engines- it is a one-way link, it is one of the few links on a page and the page has unique content on it. Because of this, many people have found that by regularly publishing articles (once a week, once a fortnight) their page rank has jumped up. This increases your search engine rank, which naturally increases your visit. It doesnÂ’t take a genius to work out that more visitors equals more revenue!
This greatly benefits the author, but many people donÂ’t realise that it also is very beneficial to publishers too. Search engines like sites that are constantly updated, as it shows that the website is active and widely used, and also like sites with content as it shows they are a valuable website, and not a link farm. Similarly to the benefits authors experience, publishers find their website increases in search engine rank, and so traffic and profits. It also has the added bonus to providing something new to users, who will regularly return to your site.
However, they are a few vital rules that authors should follow to make their article widely used. A badly written, unpunctuated article is not going to be looked twice at by any good webmaster.
Perhaps the most important rule in article writing is to properly punctuate your article, and to check it for spelling and grammatical mistakes. This will make it more enjoyable for readers to read, (and so it will be used more), and will make you, and your website, more professional.
Content is obviously the most important thing in any article. So, quite obviously, you have to know what you are talking about, otherwise no one will take you or your article seriously. Remember, your article will top up what people know, not introduce them to the subject. It is therefore helpful to specialise in a couple of subjects, or in a broad area. However, remember not to assume your audience are stupid, or be bigheaded.
Your article should be helpful to webmasters. To be this, give examples of what you are explaining. It makes complicated things easier to understand, splits up an article to make it readable, and can give the reader ideas on how to achieve what you have just explained. Similarly, give links to sites which may help your readers achieve what you have just explained. It makes it easier for them.
The last thing you should think about is the tone your article is written in. It is much easier and pleasanter for the reader if your tone is a friendly one. Also, remember to use words that are easy to read- for example, instead of ‘Furthermore, it has been discovered that by authoring articles writer’s have been advantaged due to their website being recipient to escalated search engine attention’ simply say what you mean- ‘By writing articles you will receive more search engine traffic’ (OK, so maybe it won’t be that extreme!).
The most important thing in your article from your point of view is what you put in the ‘About the Author’ box. This is your chance to shine, and is what you have written the article for. Whatever you write you will still receive the search engine benefits, however you will not receive the extra traffic from readers if you do not write it correctly. It should be formal but friendly, short, and sweet- it will only be glanced at so it has to grab the readers’ attention in a short amount of time. It should follow the structure of ‘A bit about the author, then tell the audience what you want them to do’. You should promote your website, but not advertise it too much.
For example, a bad information box would be ‘Visit the great website of the king of search engine optimisers, who will regularly update you with fantastic tips and priceless advice three times a week. He is a leader in his field and has had many years of experience with thousands of satisfied customers who describe him as the Internet equivalent to Jesus!’. Instead, write ‘Joe Bloggs has had many years experience in SEO, and is well known for his useful advice. Visit his website today to get great SEO tips three times a week’ (Again, this is exaggerated but you get the idea!).
The final part to writing an article is marketing it. This is relatively easy to do- submit to some article directories, and include it in your newsletter (or ask another website to include it in theirs). Some websites to help you submit it are:
www.articlewow.com, www.articledepot.co.uk, www.article99.com.
Follow these tips and you will get a great traffic boost. Write some articles, and then write one on your tips that you have discovered from your own experience!
BONUS : Effective Content Writing Tips
Content writing has become an important task for webmasters nowadays. Literally content writing means writing content for the web. If youÂ’re into web business then it becomes necessary for you to have a website that has current, relevant, and interesting content. This in return attracts and retains visitors to your site. However, one should always keep in mind that content writing is not everyoneÂ’s cup of tea.
Following are the few tips required to keep your website content relevant:
To begin with the first one is the passion of writing. Content writer should be passionate about writing as there is nothing worse than reading a dull and mundane article. This means if you aren't interested in writing then please donÂ’t write. As it will only provide the crap or waste.
The next tip is that content writing should be done with clarity and brevity. While writing just ask a question to yourself that does your article make sense? Also keep a check that youÂ’re not using complex and arcane terms. Always keep this in mind that every visitor on internet is not literate and also English is not their prime language. Thus, try to keep your writing simple and flowing. Furthermore, also try to keep it crisp and short. The reason is that long and verbose article will certainly lose reader's attention. And if youÂ’re reader is gone then youÂ’re bound to lose readership.
Third tip is what purpose of writing is. Mind you content writing is done with a specified purpose. Means if youÂ’re trying to sell a product, then it should sell. Thus, focus to the writing becomes more important. Try to write topic centric articles and if by any means you want to mention something unrelated to the subject then it is advisable to write new article.
Last but not the least is that write in your own style. Content writing should be done in your own style as it engages the reader and grabs their interest. Preferably write as if you are in conversation with your readers. This is the reason blogs sells.
Hence, every successful content writer should know when to quit and begin writing. And if youÂ’re an amateur to content writing then make a point to read more and try to do extensive research so that you get the crux of what content writing is.
Content writing has become an important task for webmasters nowadays. Literally content writing means writing content for the web. If youÂ’re into web business then it becomes necessary for you to have a website that has current, relevant, and interesting content. This in return attracts and retains visitors to your site. However, one should always keep in mind that content writing is not everyoneÂ’s cup of tea.
Following are the few tips required to keep your website content relevant:
To begin with the first one is the passion of writing. Content writer should be passionate about writing as there is nothing worse than reading a dull and mundane article. This means if you aren't interested in writing then please donÂ’t write. As it will only provide the crap or waste.
The next tip is that content writing should be done with clarity and brevity. While writing just ask a question to yourself that does your article make sense? Also keep a check that youÂ’re not using complex and arcane terms. Always keep this in mind that every visitor on internet is not literate and also English is not their prime language. Thus, try to keep your writing simple and flowing. Furthermore, also try to keep it crisp and short. The reason is that long and verbose article will certainly lose reader's attention. And if youÂ’re reader is gone then youÂ’re bound to lose readership.
Third tip is what purpose of writing is. Mind you content writing is done with a specified purpose. Means if youÂ’re trying to sell a product, then it should sell. Thus, focus to the writing becomes more important. Try to write topic centric articles and if by any means you want to mention something unrelated to the subject then it is advisable to write new article.
Last but not the least is that write in your own style. Content writing should be done in your own style as it engages the reader and grabs their interest. Preferably write as if you are in conversation with your readers. This is the reason blogs sells.
Hence, every successful content writer should know when to quit and begin writing. And if youÂ’re an amateur to content writing then make a point to read more and try to do extensive research so that you get the crux of what content writing is.
