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Why Write A Non-fiction Book
The two central pillars in effective personal marketing are the establishment of credibility and the quest for exposure. You could have a large business or you could be an independent professional. You could be selling a product or a service. Regardless why youÂ’re marketing yourself, writing a non-fiction book is one of the best ways to achieve those two pillars.
Writing a non-fiction book is a daunting exercise. But most people donÂ’t understand the extent to which it will change your life forever. Writing your first book happens only once in your life, if ever. And those who have done so will tell you their lives break down into before the book and after the book. Everything changes once you have written your first book.
The title of this article singles out non-fiction books and thereÂ’s a reason for that. Authors of fiction works get tremendous benefits from the effort as well but the finished product validates their writing ability and their creativity, nothing else. For the authors of non-fiction books, the finished product validates their writing ability and their personal knowledgebase. In other words, it positions them as an expert in their field. That feeds directly into effective personal marketing, which is the objective behind this discussion.
Once you have written and published your first book, you will forever more be referred to as an author. No longer will you be a regular human being like everybody else. No. From then on, you will be part of an exclusive club. You will be an author. That label will be used in written references to your name. It will be used when introductions are made. And it will be used when people talk about you behind your back.
Being an author comes with an automatic baseline of respect from most of your peers, whether they know you or not. But it comes with more than that. It comes with immediate credibility within the topic. And if youÂ’re in a professional field, the days of justifying your expertise will come to an end. In fact, the days of looking for new clients may come to an end as well.
Books are a tremendous tool to leverage your time. The finished product presents your knowledge in a structured and optimized format. But at the time it is received by the reader, it requires no effort by you. The reader can read your book while youÂ’re on vacation or sleeping. Indeed, you invest the time and energy once but then you reap the rewards over and over again. That allows countless perfect strangers to experience your highest intellect, all at the same time.
Writing a book also opens the door to a variety of other opportunities that might be quite different than your underlying profession. Not only can the book be sold, leaving you with a profit, but it can position you for speaking engagements in your area of expertise. These opportunities can be very profitable and position you as an industry guru rather than an actual practitioner.
Admittedly, some people would prefer not to be such a guru and thatÂ’s fine. But writing a book gives you that option. You can choose either path. You can publish the book and remain in the trenches, doing the same work as before except with tremendous new-found credibility, or you can accept the opportunities and redefine your identity around your new position.
Writing a book is a big job to say the least but it will change your life forever. Tactical Execution provides a lot of guidance aspiring authors can use to complete the job and promote the finished product. Please visit the website to take advantage of the resources available there.
BONUS : Why You Should Take Part In A Writing Workshop
Before you should decide whether or not taking part in a writing workshop is right for you and your writing you should first understand just what a writing workshop is.
A workshop is an educational format where an expert shares information on a focused topic over a short period of time. Some workshops are intended to be simply informative while others involve more hands-on activities. Today there are many options for enjoying a workshop: you can attend workshops in person, view them on television or tape, or participate in an online workshop.
So now that you know what a workshop is you can see how this format can readily be adapted for writers. Writing workshops can cover the basics of writing, writing challenges, topics related to publication and careers in writing, or specific research subjects. Some of these programs are featured as part of larger events, such as conferences, while some groups or individuals offer them as one-time events. Some organizations, institutes and educational programs offer workshops to their students or members while others open those workshops to the community at large.
Why would a writer want to attend a workshop? What benefit could it be?
Join the writing community. One of the strongest benefits you can receive from attending such a gathering is getting to know other writers. Writing is a solitary profession and can be very lonely. Enjoying the company of other writers and talking about writing with people who really understand your joys and worries can be wonderfully energizing to you personally as well as your writing. You can also make contacts that may lead to support and growth of your writing or perhaps even professional advancement. You never know when the friend you make today might be in a position to recommend you to an editor or publisher down the road.
Learn something new. No matter what level your writing career there are always lessons to be learned from other writers. Sometimes there are research strategies and shortcuts or perhaps it is a method for dealing with writer's block. You can learn market news and contacts as well as important information about reviewing contracts. Workshops are generally geared toward a specific genre or market niche and offer a wealth of specialized information depending on whether you write about crime or food.
Improve your craft. Generating new work or revising existing pieces is often a large part of attending a workshop. Sometimes you must bring something with you, create a project as part of the workshop or are inspired by the gathering itself. Sometimes talking with others or listening to the presenters causes you to suddenly rethink a stalled project or inspires a new one. Whatever the impetus there is definitely an increase in production after attending a workshop and that is the surest way to improve your word craft.
If you have not taken part in a writing workshop in the past then perhaps you might consider doing so in the near future so you can join the writing community, learn something new, and improve your craft.