We Re Not Bloggers We Re Pizza Makers

We’re Not Bloggers – We’re Pizza Makers

We recently attended at blogging conference in Chicago, SOBCon07, and David Armano of Digitas was one of featured speakers. David implored us to “stop calling ourselves bloggers.” And he presented the point that the word blogger can have a negative meaning.

I think a blogger is someone who decides to launch a weblog , and it’s true, ANYONE can do that. Maybe we do need to separate ourselves somehow…Are they successful? Do they tire out? Is it interesting? Or boring? Are they someone who blogs with no real direction or mission or passion about what they are doing? Are they blogging in a vacuum?

A blog starts to take shape after the first 60 days. Then you start to have a good idea about what you can offer the blogosphere. Is this something you can stick with and are passionate about? Can you keep things interesting and attract readers. David Armano suggested perhaps PERSONAL PUBLISHER or even PRODUCER is a better, more fitting term for us who write/blog. As a personal publisher, we treat our blogs with respect. We handle them with great care. We put a lot of time, energy, and thought into every post. It’s a business. It’s a resume. It’s about relationships. It’s not just random posting and ranting. It’s actually a lot like a pizza! We could be compared to chef’s or pizza makers.

Think about the streets of New York City. Pizza by the slice everywhere! But who has the best pizza in New York City? Ask 10 New Yorkers, you’ll probably get 10 different answers. It’s all good, it’s a subjective question. Some people like it with a lot of cheese. Some like more sauce. Some like sweet sauce, some like a more salty sauce. But the point is, every pizza maker tries to deliver the “best” pizza possible. They research their ingredients and experiment until they feel they have the right combination. The point is, as a producer, as a personal publisher, we try to create something special people will like. A lot of love, sweat and tears go into a serious blog. By comparison, beginner bloggers don’t always do that.

We are so thankful and glad we attended the SOBCon07 event and can’t wait till next year! But most of all, we are thankful for destiny bringing us together with Liz Strauss of Successful and Outstanding Blogs, for without meeting her, our life of Personal Producing would not have went down this road it’s on now. Thank you Liz!

Derrick Sorles
Michael Snell

BONUS : Web Content Writing

Web content writing is said to be the most easy and relatively straight-forward thing one can ever do. But when you finally sit down for it then you realize how difficult it can be. Web content writing means writing quality yet unique content for the website so that ultimately it boosts the business and your website. But ironically web content writing is chiefly driven by seo and web design. To be more precise web design literally dictates that what font should be used, particular type of wording, perfect layout. This is just for the benefits of the visitors so that they never feel uncomfortable or disappointed while surfing your site. Same happens in the seo as they want the content which is search engine keyword friendly. Thus, in short web content writers have to listen what seos and web designers have to say.

To be honest web content writing is not as easy task and involves a careful process. And this careful process is basically dependent upon the right information, the right style, and the right keywords. All these measure are taken just to attract more visitors, easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Thus, it won’t be wrong to say that web content writing is an art and skill which is to tackle with full ease. Else you will end up loosing your visitors and customers. The sure shot mantra to web content writing is that each and every word should be focused on the reader or visitor. The content should be very engrossing and crisp so that visitor is bound and attracted to read it till the end. As longer the visitor sticks around your website, the better your chance of getting your message across. And in return you’ll achieve your goal for which you actually strived for.

Keywording is the nucleus of any web content writing. It should be done in keeping the needs of seos and web designers. Both have their different needs and requirements and should be catered properly so that none of them suffers. As far as seo point of view goes keyword placing is the most important task involved in it. And for web designers there are certain rules which should be kept in mind. Those rules are as follows:

1- Always use 10 or 12 font size as this font size is best for readability.

2- As far as size goes always use Verdana, Arial, Palatino Linotype, and Helvetica. Reason being all of them are very clear, and well spaced.

3- Avoid the usage of any other color in web content writing. At times it looks very jarring for the eyes and makes it difficult to read.

4- Always use black text on white background as it is pleasant for eyes and also it’s the standard rule.

Thus, try to keep all these mentioned points in mind while doing web content writing and see your online business flourish.