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Ten Ways To Use Audio To Sell More Books
We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent)
2. Audio on your website: while I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com/# (scroll down to A Word From Penny).
3. Daily/weekly Podcast: Podcasting is powerful, there's no two ways about it and it's here to stay. Creating your own podcast that you update daily or weekly is a great idea and a terrific way to draw some interest to your book. (we have a great article on podcasting, if you'd like a copy feel free to email us at: info@amarketingexpert.com)
4. Teleclasses: I've personally done teleclasses for years and I love them. They're not only a fantastic way to promote your message, but you're also educating on your topic which is always a great idea. Remember: record every teleclass you do so you can use it as another sales item on your website.
5. Audio series: consider creating an audio series based on your book's topic. Remember though, if you're just rereading the content from your book then these cd's aren't necessarily an added value item but an audio book. Your audio cd needs to be different from your book in order to entice the reader to buy it in addition to the book. So, for example, if you finish your book and you say, "gee, I wish I had included a chapter on XYZ," now you can create that additional chapter (or chapters) in your audio series.
6. Freebies: offering any of your audio products as a freebie to add value to a sale is a great idea. Something I'll do at the end of a speaking gig is offer a free audio cd to anyone who buys a book after my session!
7. Speak up! It's not always about a recorded product or podcast, get out and talk about your topic in front of a crowd. Passion sells, and if you speak passionately about your topic, your audience will resonate with your message and (hopefully) book sales will follow.
8. Book trailers: well, maybe that's cheating a little, technically it's audio and video, but we're still talking about hitting the same sensory targets. Book trailers are hot, if you don't believe me just Google them and see what I mean. Getting your book into a visual medium can be powerful. Don't believe me? Check out this trailer about my book: Candlewood Lake: http://www.redhotinternetpublicity.com/bt.html
9. Radio is another powerful way to sell books. Keep in mind that one radio show often doesn't sell books but doing many shows might. Also, if you're going to do radio, get some media training so you're spot-on in your presentation and can relay your most important points in succinct, bulleted, benefit-driven points. These will help engage the listeners and encourage them to buy.
10. If you're going after radio, don't forget Internet radio. While the podcasting craze is taking over a lot of the Internet radio territory, there are a still a lot of shows out there in need of guests. Also with Internet radio you tend to find more niche topics so you can really target your shows and your readers!
Using audio to promote your book is a powerful way to gain additional reader attention. Not only that, but you never know who will respond better to audio than to a printed review, ad, or article. Putting the audio element into your sales arsenal can make for a powerful partnership, and the good news is that every day, audio and the creation of audio products becomes more accessible.
BONUS : Ten Ways To Use Video To Sell More Books
When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?
With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.
http://www.youtube.com/watch?v=exyJ2CSfrHo
The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.
In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.
Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html
Here are some ways to make the most of your video:
1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.
2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.
3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.
4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.
5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.
6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.
7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.
8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.
9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!
10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?
When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing makes a reader morph into a buyer quicker than a hefty pitch that pushes every single hot button (and even a few they didn't know they had). Video as a means to promote a book is a great sales pitch, but only if it's done right. What do I mean by "done right"?
With all the talk today about using video to promote your book, it's easy to get caught up in a YouTube-driven world. It's a great idea certainly but there's one catch: you've got to make your viewer feel something. An example of this is a recent video posted to Yahoo videos (it also landed on YouTube) about a contestant (Paul Potts) on Britain's Got Talent. While not an author (yet) the video shows us clearly what we mean by emotion. Don't believe me? Take a look for yourself.
http://www.youtube.com/watch?v=exyJ2CSfrHo
The video became so popular (almost overnight) that within a few days it made it to the U.S. and into the hands of millions of viewers. Why? Well, let's think about this. If you've ever watched an episode of American Idol or a version of the program you know that the most favored contestants are the underdogs, the ones who just show up and blow the judges away. That's the biggest emotional hot button on any of these types of shows and that's why the Paul Potts video made such an impact online. Of course he had talent, but talent in the absence of a true underdog factor wouldn't have made this video as successful as it was.
In fact, not only that but every major media outlet is clamoring for an interview with Paul. He's become a sensation. The video gave him exposure to people globally and it tapped into an emotion - but more than that, it tapped into the right emotion. That is key. If the Paul Potts video had been scary, or disturbing, or flat out boring, who would have cared? So if you're considering doing a book video for your own tome, don't sell yourself short by just "telling the story," do it in such a way that grabs your reader, engages them and hits them right in their emotional hot buttons. Know the triggers your audience responds to and incorporate that into your video.
Check out this video that MonkeyCMedia did for a book we worked on: http://www.redhotinternetpublicity.com/trailers/engaged.html
Here are some ways to make the most of your video:
1) Have you been YouTube'd? If you haven't this is the #1 place to load your book video.
2) Put your video on your own website, don't let a single visitor land on your site without getting the "touch and feel" of your book.
3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.
4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.
5) When you pitch the media, don't forget to insert a link to the trailer in your email. Don't send it as an attachment; chances are an overaggressive spam filter will have it for lunch.
6) Blog about it every chance you get. No, I'm not talking about repeating a blog over and over but blog on what success you've had thanks to your video. And oh, yes, add a link to the book video too.
7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you'll get a signing in the store.
8) Ready for your close-up? There's no quicker way to a potential producer's heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the concept of turning your book into a movie.
9) If you're doing a signing bring the book video to show while you're signing books. I've known authors who've done this and they sold almost twice as many books. The video really pulls in readers!
10) Just like you can tell a book by its cover, you can often tell a book video by its packaging. Get your CD cover professionally printed, don't skim on the first impression! In fact, why not have your video burned to a business card size cd that you can pop into the card slot of a presentation folder?
