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Ten Secret Ways To Make Your Brain Get The Write Idea
Once you have an idea for a book and a plan for how to get it written and marketed, its time to put your brain to work with some writing exercises. Here are 10 different tips to help your brain get the WRITE idea:
When an idea comes to you, usually unexpectedly, it is time to write ¾ right now! Record it on anything thats handy and transfer it to full size paper as soon as possible so you wont lose it.
You should write as long and as often as possible when youre in the mood to write. Ideas can flow over a period of minutes, hours and days so steal time if you have to in order to write when you are on a roll. Its a justifiable action.
Write in the places where you are most inspired and where you go to relax and rejuvenate yourself. If you write in these places you will increase writing time because these are the places you frequent in order to make sense of life. Inspirational locations bring out the best in you.
Carry with you at all times key words and phrases from your Table of Contents along with supporting points you want included. Use this barebones outline to write in the waiting rooms of doctors offices or while your wife/husband is shopping or whenever the opportunity presents itself. Key words and phrases are all you need to get you started writing. They are all the inspiration you need.
Get up a little early 2 or 3 days a week or go to bed a little later 2 or 3 days a week. Set aside this time to write. You might also consider using part of your lunch hour, if you get an hour, to write a few days a week.
If you are a sports fan write between periods, at half time or even during those 3-5 minute commercial breaks. You might also try keeping the sports event on the TV muted even when the game is on. If Im rolling along with my writing I dont really need the sound to understand what is going on and I can always un-mute the TV if something interesting is going on.
If youre writing a particularly interesting or important section of your book, leave it out where you can see it. Its easier to just pick it up and write for a few minutes if its readily available. Having your work handy also generates ideas just by looking at it. You can jot down those ideas in the margins of your work. (In our house my papers may get moved in the tidying process. Make sure you know where your spouse puts those tidied papers! Consider investing in an inbox for those inevitable fits of housecleaning; that way, you will never lose something important.)
If you have kids, arrange to exchange babysitting or child watching sessions with someone to allow you to write in a large block of time during times when its your best time to create. Im a morning writer and a sports watching writer. Exchanging child sitting time must be mutually beneficial. Using this kind of arrangement also removes any guilt and frustration you might experience regarding finding and using large blocks of time.
Pay someone to look after the children. At crucial times in the book authoring process this may be a good investment. This is especially true if writing is a re-creational activity for you. You deserve time for yourself doing what you want to do that has a positive impact on your life.
Request for your birthday a weekend retreat to write your book. Pick a location thats inspiring for you, relaxing but not distracting, and where interruptions are at a minimum. It could be at a friends house or cottage while they are away for the weekend. Or better yet, send your family away on a great weekend vacation while you stay at home in the comfort of your own office. This plan works just as well for a single day as it would for a weekend.
There are additional strategies that put your brain to work for you, but even starting with these ten strategies will propel you toward success.
BONUS : Ten Ways To Use Audio To Sell More Books
We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent)
2. Audio on your website: while I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com/# (scroll down to A Word From Penny).
3. Daily/weekly Podcast: Podcasting is powerful, there's no two ways about it and it's here to stay. Creating your own podcast that you update daily or weekly is a great idea and a terrific way to draw some interest to your book. (we have a great article on podcasting, if you'd like a copy feel free to email us at: info@amarketingexpert.com)
4. Teleclasses: I've personally done teleclasses for years and I love them. They're not only a fantastic way to promote your message, but you're also educating on your topic which is always a great idea. Remember: record every teleclass you do so you can use it as another sales item on your website.
5. Audio series: consider creating an audio series based on your book's topic. Remember though, if you're just rereading the content from your book then these cd's aren't necessarily an added value item but an audio book. Your audio cd needs to be different from your book in order to entice the reader to buy it in addition to the book. So, for example, if you finish your book and you say, "gee, I wish I had included a chapter on XYZ," now you can create that additional chapter (or chapters) in your audio series.
6. Freebies: offering any of your audio products as a freebie to add value to a sale is a great idea. Something I'll do at the end of a speaking gig is offer a free audio cd to anyone who buys a book after my session!
7. Speak up! It's not always about a recorded product or podcast, get out and talk about your topic in front of a crowd. Passion sells, and if you speak passionately about your topic, your audience will resonate with your message and (hopefully) book sales will follow.
8. Book trailers: well, maybe that's cheating a little, technically it's audio and video, but we're still talking about hitting the same sensory targets. Book trailers are hot, if you don't believe me just Google them and see what I mean. Getting your book into a visual medium can be powerful. Don't believe me? Check out this trailer about my book: Candlewood Lake: http://www.redhotinternetpublicity.com/bt.html
9. Radio is another powerful way to sell books. Keep in mind that one radio show often doesn't sell books but doing many shows might. Also, if you're going to do radio, get some media training so you're spot-on in your presentation and can relay your most important points in succinct, bulleted, benefit-driven points. These will help engage the listeners and encourage them to buy.
10. If you're going after radio, don't forget Internet radio. While the podcasting craze is taking over a lot of the Internet radio territory, there are a still a lot of shows out there in need of guests. Also with Internet radio you tend to find more niche topics so you can really target your shows and your readers!
Using audio to promote your book is a powerful way to gain additional reader attention. Not only that, but you never know who will respond better to audio than to a printed review, ad, or article. Putting the audio element into your sales arsenal can make for a powerful partnership, and the good news is that every day, audio and the creation of audio products becomes more accessible.
We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell your book:
1. Audio book samples: do a reading from your book, maybe a chapter or two and load it onto your website (if you don't think you're a good reader, have someone else do it or hire some voice-over talent)
2. Audio on your website: while I'm not in favor of having an audio file load when your website does, there's some merit to having a short little audio "hello, welcome to my site message;" for an example of this, check out the Author Marketing Experts site at: http://www.amarketingexpert.com/# (scroll down to A Word From Penny).
3. Daily/weekly Podcast: Podcasting is powerful, there's no two ways about it and it's here to stay. Creating your own podcast that you update daily or weekly is a great idea and a terrific way to draw some interest to your book. (we have a great article on podcasting, if you'd like a copy feel free to email us at: info@amarketingexpert.com)
4. Teleclasses: I've personally done teleclasses for years and I love them. They're not only a fantastic way to promote your message, but you're also educating on your topic which is always a great idea. Remember: record every teleclass you do so you can use it as another sales item on your website.
5. Audio series: consider creating an audio series based on your book's topic. Remember though, if you're just rereading the content from your book then these cd's aren't necessarily an added value item but an audio book. Your audio cd needs to be different from your book in order to entice the reader to buy it in addition to the book. So, for example, if you finish your book and you say, "gee, I wish I had included a chapter on XYZ," now you can create that additional chapter (or chapters) in your audio series.
6. Freebies: offering any of your audio products as a freebie to add value to a sale is a great idea. Something I'll do at the end of a speaking gig is offer a free audio cd to anyone who buys a book after my session!
7. Speak up! It's not always about a recorded product or podcast, get out and talk about your topic in front of a crowd. Passion sells, and if you speak passionately about your topic, your audience will resonate with your message and (hopefully) book sales will follow.
8. Book trailers: well, maybe that's cheating a little, technically it's audio and video, but we're still talking about hitting the same sensory targets. Book trailers are hot, if you don't believe me just Google them and see what I mean. Getting your book into a visual medium can be powerful. Don't believe me? Check out this trailer about my book: Candlewood Lake: http://www.redhotinternetpublicity.com/bt.html
9. Radio is another powerful way to sell books. Keep in mind that one radio show often doesn't sell books but doing many shows might. Also, if you're going to do radio, get some media training so you're spot-on in your presentation and can relay your most important points in succinct, bulleted, benefit-driven points. These will help engage the listeners and encourage them to buy.
10. If you're going after radio, don't forget Internet radio. While the podcasting craze is taking over a lot of the Internet radio territory, there are a still a lot of shows out there in need of guests. Also with Internet radio you tend to find more niche topics so you can really target your shows and your readers!
Using audio to promote your book is a powerful way to gain additional reader attention. Not only that, but you never know who will respond better to audio than to a printed review, ad, or article. Putting the audio element into your sales arsenal can make for a powerful partnership, and the good news is that every day, audio and the creation of audio products becomes more accessible.
