Seo Content Writing

Seo Content Writing

Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing. Half of your battle is won if the client or visitor likes your writing and also provides him certain benefits he or she is looking for. That’s why it is said that content writing should be done in keeping the target audience in mind. How does that happen? There are a few simple steps to it. Let’s get started.

A- Try to think from the visitor’s point of view. Means understand, listen, think and learn. Before writing give a deep insight to the client’s requirements. This gives you the chance of knowing what client wants to look in the writing. And in any case you’re unsure of the client’s brief and specifications then simply inquire and ask him till your mind is clear of any doubts. Never forget that the content is aimed to target audience and if you can do that, you have delivered the goods.

B- Before getting onto writing, just do some search and research. If you’re unsure about the topic then hunt for some information and its related areas. But prior to that ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.

C- Content writers should always keep in mind that normal content writing is completely different from SEO content writing. SEO content writing is strategically placed to optimize the search engine rankings of the written pages. That’s why write a foolproof, striking, attention-grabbing content along with the proper keyword placement.

D- SEO content writer must realize that he is targeting the audience as well as the search engine. And his content can either make or break the client’s agenda. Thus, it becomes necessary for the content writer to work in tandem with the business goals of the client.

Content writer must endeavor hard to achieve and maintain high standards in his SEO content writing. He should write and provide a creative, business oriented, keyword centric copy.

BONUS : Seven Easy Steps To Writing A Eulogy

Both writing and delivering a eulogy are emotional, but at the same time a step towards healing. It’s never easy to put into words what someone’s life meant to you and to summarize their life in just a few minutes. By following the seven steps below you’ll be on your way to creating a memorable and heart felt eulogy.

Step One: Gather information. Jot down as many personal notes about the deceased as possible. Look at photos. Flipping through photo albums may remind you of important qualities and memories of the person who died. Answer a few questions: What made your loved one truly happy? What inspired you to write this eulogy? What were your loved one’s passions? What will you remember most about this person? Keep in mind that a eulogy is not a biography but more your personal thoughts and remembrances from your point of view. You may want to ask co-workers, friends and others for their stories and memories. You should see some repetition in your notes and this will lead to the main theme.

Step Two: Begin to organize your content. Outline the eulogy in these steps:
I. A beginning to establish your theme.
II. A middle section to build on your theme with personal stories, information, quotes, comments, sayings, poems and other content. This information should make up 90% of the eulogy.
III. A short conclusion to summarize your thoughts and restate your theme.

Step Three: Work first on the middle section (Part II). Once you have this part the beginning and summary will be easy. Develop the outline by grouping similar themes from your notes from Step 1. For example, you might want to gather all the achievements together. Merge the comments about the deceased’s philosophy of life.

Step Four: Organize the conclusion (Part III). A conclusion reminds the listeners of the theme and imprints the strong feeling you have about the loss. The key is to conclude effectively and quickly. Here is an example:
“We will all miss Jackie’s sense of humor, her talent for knowing what is really important in life and her famous chocolate chip cookies” (a little humor doesn’t hurt as long as it’s not offensive to anyone).
“Her example lives as an inspiration for all of us to follow.”

Step Five: Write the beginning of the eulogy (Part 1). This usually starts with an attention getter. It will set the theme and can be in the form of a short story, a poem, a saying, lyrics to a song. It will introduce the goal and theme you used when you began the process.

Step Six: Polish it up. Your best bet is to walk away from it for a few hours or overnight if possible. Work on it so it sounds like a conversation. You want to talk to the audience as naturally as possible.

Key tips: Keep it short, 4-8 minutes long, 3-7 typed pages.
Type it out using 14 pt type so it’s easy to read.
Vary sentence length.
Number the pages.
Practice the eulogy aloud and time yourself.
Read it to friends and family and get their feedback. Edit where necessary.
Keep the content in good taste and keep it positive.

Step Seven: Delivering the eulogy.
While normally speakers do not read word-for-word, because you are more than likely going to be emotional, don’t be afraid to read word for word. This way you won’t leave out any key points you or others wanted said.
If making eye contact with members of the audience will make you emotional, either try and keep your eyes on the page or look just over the top of the audience to the back of the room.
Feel free to pause, take a deep breath and drink some water. Everyone will understand. They are emotionally distraught also.
Speak as naturally as you can just as if you were telling someone about your loved one. Speak up. It’s very important that you speak clearly and loudly so that everyone can hear you.
Keep the written eulogy as a memento. You can add it to your memento chest and share it with others who may want a copy.

By following these steps, writing and delivering a eulogy will become less stressful and more of a healing process.