Si vous n'êtes pas à l'aise avec l'anglais, utilisez ceci :
Cet outil vous fournit une traduction automatisée en français.
How To Write A Salesletter Easily
If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.
You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. Its a better idea to buy one good book and try first learning from it. Then you might get another book. But it takes time, so in the meantime you can read this article and it should be enough to write a good salesletter. To be successful at internet marketing you need to first learn a little bit, and then take action. You will learn by doing it. Its the best way to learn. So lets learn the basic steps of writing salesletters.
First, read some other salesletters about similar products as yours. Of course, dont copy or plagiarize, but you get some good ideas and get inspired.
Second, write an interesting headline. The headline is very important. If the headline doesnt catch peoples interest, they wont read your salesletter, however interesting it is.
Write the headline in red, black or blue and use bigger font than for the rest of the page.
Third, tell a story. Tell about some problems people have in your niche. Then tell them how the thing you are selling can solve their problems.
Fourth, using bullet points or lists, tell people about all the benefits of your product. Write about as many benefits as you can.
Fifth, finish your newsletter calling for action. It means that you need to tell people to buy now. You need to tell them also why they should buy now Try to find some good reasons why they should act now. Otherwise people will procrastinate.
You can also make your salesletter better if you use the word you often. Use it more often than I, we or us combined.
Make your salesletter simple. The background should be white. Most of the text should be black. Use other colors to emphasize certain phrases.
Use a lot of buzz phrases, in proper context, that are important to your niche. Make these words more visible by highlighting or underlining them, or make them bold, italic, etc. But dont overemphasize. Be selective. Emphasize the most important phrases only.
Dont use caps too much. Dont use too many images either. Better none, than too many.
Offer money back guarantee. It will increase your sales conversion.
To make people act now offer some bonuses.
Be honest; dont over-exaggerate the benefits of your product.
Dont try to make your salesletter perfect at first. Just write it, and then you can work on improving your salesletter.
To learn more about INTERNET MARKETING go to: http://www.internetgoldmethod.com You will get a FREE e-book Perpetual Profits and an access to a lot of internet marketing educational resources.
BONUS : How To Write A Short Story
Everybody knows writing a story is not easy. Like the drama or the poem, it is imaginative literature that should appeal to the emotions of the readers. Since it communicates the writer's interpretation of reality, there must be an artistic use of language to signify human experience. But how do we write a great short story? What are the things to keep in mind in order to come up with a short story that works? Here's a quick guide to get you started:
1. Read
Reading is essential to anyone who wants to write. In order to be able to write a good short story, you must read other short stories first. This will not only give you the motivation and inspiration for your own story, but it will also help you learn how other authors made an impression on the reader and use their style as basis to create your own style and impression.
2. Get inspired
For seasoned professionals, there is no need to obtain inspiration because thoughts naturally flow and they only have to put them into words on paper. But for novice writers, it is important to have one because it will not only help you begin your first paragraph but also keep you going throughout. Your inspiration may take the form of an object. a person, or an event that you just can't seem to forget.
3. Conceptualize your story
Think of something you want to talk about with your readers. Let's say you want to relate a story about a couple who fell in love with each other. What about the couple? What is it about them that you are interested to let your readers know? Focus on this idea and think of other concepts that you want to associate with this couple. Suppose the girl's parents discommended their relationship. What about the parents? What did they do to stop the two from loving each other? This could signal a good beginning for your story. From here, you would have the notion what to write down.
4. Map out the scenes
In order to keep your writing aligned with your pre-conceived story events, it is good to briefly map out scenes of your story on a different piece of paper. Write down the possible characters of your story and list the main events in order. You don't have to put so much detail on them because this only serves as a rough sketch of how your story will look like.
5. Chooose your point of view
Who tells the story and how it is told is very critical for a short story to be effective. The point of view can change the feel and tone of the story radically. Hence, you must decide carefully before finally resolving with the angle of vision to use for your story. But whatever it is you decide to choose as the point of view, make sure it stays constant throughout your story to maintain consistency.
6. Conceive your characters
For a short story, create a maximum of only three main characters. Too many main characters will make your story confusing since each new character will provide a new dimension for the story. Each character should be more than cardboard caricatures. Make your characters speak naturally in proportion with their traits. Make them believable but mysterious.
7. Furnish a good introduction
When you have everything planned out, start scribbling your first paragraph. Introduce your main characters and set out the scene. The scene must be some place you know much about so that you'd be able to supply the necessary snapshot for a clearly described setting. Make your introduction interesting to hold the readers interest and encourage them to read on to the end. It is also important to hold back significant details and the greater part of the action at this point so the mystery is kept.
8. Build up a great plot
From your introduction, draw out events that will eventually create a problem or a conflict for the main character/characters. After that, begin laying out an array of clues to keep the reader interested, intrigued and guessing. Intensify the conflict as the story moves forward. This will not only make your reader enthused to read more but will also keep them riveted to your story.
9. Show don't tell
The characters should be the ones responsible for expressing the story through their actions and dialogue and not the writer telling the reader what is being expressed. Rather than saying, "Annette was really mad at her bestfriend Christina for stealing her boyfriend", say "Annette felt an ache in her stomach and a strong pang of betrayal as Christina approaches her and flashes her with a sweet smile. She breathed hard trying to calm herself as she speaks with suppressed anger: "I hope you're happy now that you've proven yourself as a friend."
10. Use active verbs
Put as much life into your story as you can. In order to do this, employ verbs in the active voice in your story. Instead of saying,"The flower was picked by Johanna", say "Johanna picked the flower."
11. Use dialogue every now and then
Dialogue is important in bringing your story to life. Don't just use it to pad out your characters. Use it to convey your character to identify with the reader. Use it in direct quotes like "Go there!" instead of indirect quotes as "She told him to go there."
12. Keep references handy
A good reference such as a thesaurus or a dictionary is crucial in creating a good story. You can use them to check your spellings and to find the words which best fit your description. Instead of using one lengthy sentence or paragraph, you can utilize one or just a few words to convey what you want to say. Oftentimes, one strong word has a greater effect than a paragraph full of fancy language.
13. Conclude briefly
Conclusions are tough sledding. For a good ending, it is advisable to experiment and to add a little twist. Make your ending unique but not hanging in a loose end. Make it satisfying without making it too predictable. Keep in mind to keep it short but concise and lingering so that the reader is left with a feeling of resonance. Your conclusion should wrap up everything from start to finish.
14. Edit and revise
After fashioning the last words of your story, it is time to begin the editing cycle. Carefully go through your work and fix all your mistakes regarding sentence construction, word usage, formatting. punctuation marks, diction, spelling, grammar, and descriptive analysis. Scratch out words, phrases and even paragraphs which don't seem to contribute to the basic elements of the story. After you're done, let it sit for a while for days and even weeks, then edit it again. Reread your story over and over again at different occasions. This will make you see various things you may want to change to make your story shine at its best.
15. Let others proof read
Have your friends take a look at your work. They may just be able to see mistakes which you have missed. For instance, they may be distracted with some words or lines which you adore dearly. In this case, you have to decide on changing it or cutting it off completely.
Writing a short story may not be easy but it can surely be done. With some knowledge on the basic elements and some passion and patience, it's effortless to pull together a story with just a few ideas. Just keep in mind that you're writing not because you have to, but because you want to. Keep the spirit up! Give it a go now!
Everybody knows writing a story is not easy. Like the drama or the poem, it is imaginative literature that should appeal to the emotions of the readers. Since it communicates the writer's interpretation of reality, there must be an artistic use of language to signify human experience. But how do we write a great short story? What are the things to keep in mind in order to come up with a short story that works? Here's a quick guide to get you started:
1. Read
Reading is essential to anyone who wants to write. In order to be able to write a good short story, you must read other short stories first. This will not only give you the motivation and inspiration for your own story, but it will also help you learn how other authors made an impression on the reader and use their style as basis to create your own style and impression.
2. Get inspired
For seasoned professionals, there is no need to obtain inspiration because thoughts naturally flow and they only have to put them into words on paper. But for novice writers, it is important to have one because it will not only help you begin your first paragraph but also keep you going throughout. Your inspiration may take the form of an object. a person, or an event that you just can't seem to forget.
3. Conceptualize your story
Think of something you want to talk about with your readers. Let's say you want to relate a story about a couple who fell in love with each other. What about the couple? What is it about them that you are interested to let your readers know? Focus on this idea and think of other concepts that you want to associate with this couple. Suppose the girl's parents discommended their relationship. What about the parents? What did they do to stop the two from loving each other? This could signal a good beginning for your story. From here, you would have the notion what to write down.
4. Map out the scenes
In order to keep your writing aligned with your pre-conceived story events, it is good to briefly map out scenes of your story on a different piece of paper. Write down the possible characters of your story and list the main events in order. You don't have to put so much detail on them because this only serves as a rough sketch of how your story will look like.
5. Chooose your point of view
Who tells the story and how it is told is very critical for a short story to be effective. The point of view can change the feel and tone of the story radically. Hence, you must decide carefully before finally resolving with the angle of vision to use for your story. But whatever it is you decide to choose as the point of view, make sure it stays constant throughout your story to maintain consistency.
6. Conceive your characters
For a short story, create a maximum of only three main characters. Too many main characters will make your story confusing since each new character will provide a new dimension for the story. Each character should be more than cardboard caricatures. Make your characters speak naturally in proportion with their traits. Make them believable but mysterious.
7. Furnish a good introduction
When you have everything planned out, start scribbling your first paragraph. Introduce your main characters and set out the scene. The scene must be some place you know much about so that you'd be able to supply the necessary snapshot for a clearly described setting. Make your introduction interesting to hold the readers interest and encourage them to read on to the end. It is also important to hold back significant details and the greater part of the action at this point so the mystery is kept.
8. Build up a great plot
From your introduction, draw out events that will eventually create a problem or a conflict for the main character/characters. After that, begin laying out an array of clues to keep the reader interested, intrigued and guessing. Intensify the conflict as the story moves forward. This will not only make your reader enthused to read more but will also keep them riveted to your story.
9. Show don't tell
The characters should be the ones responsible for expressing the story through their actions and dialogue and not the writer telling the reader what is being expressed. Rather than saying, "Annette was really mad at her bestfriend Christina for stealing her boyfriend", say "Annette felt an ache in her stomach and a strong pang of betrayal as Christina approaches her and flashes her with a sweet smile. She breathed hard trying to calm herself as she speaks with suppressed anger: "I hope you're happy now that you've proven yourself as a friend."
10. Use active verbs
Put as much life into your story as you can. In order to do this, employ verbs in the active voice in your story. Instead of saying,"The flower was picked by Johanna", say "Johanna picked the flower."
11. Use dialogue every now and then
Dialogue is important in bringing your story to life. Don't just use it to pad out your characters. Use it to convey your character to identify with the reader. Use it in direct quotes like "Go there!" instead of indirect quotes as "She told him to go there."
12. Keep references handy
A good reference such as a thesaurus or a dictionary is crucial in creating a good story. You can use them to check your spellings and to find the words which best fit your description. Instead of using one lengthy sentence or paragraph, you can utilize one or just a few words to convey what you want to say. Oftentimes, one strong word has a greater effect than a paragraph full of fancy language.
13. Conclude briefly
Conclusions are tough sledding. For a good ending, it is advisable to experiment and to add a little twist. Make your ending unique but not hanging in a loose end. Make it satisfying without making it too predictable. Keep in mind to keep it short but concise and lingering so that the reader is left with a feeling of resonance. Your conclusion should wrap up everything from start to finish.
14. Edit and revise
After fashioning the last words of your story, it is time to begin the editing cycle. Carefully go through your work and fix all your mistakes regarding sentence construction, word usage, formatting. punctuation marks, diction, spelling, grammar, and descriptive analysis. Scratch out words, phrases and even paragraphs which don't seem to contribute to the basic elements of the story. After you're done, let it sit for a while for days and even weeks, then edit it again. Reread your story over and over again at different occasions. This will make you see various things you may want to change to make your story shine at its best.
15. Let others proof read
Have your friends take a look at your work. They may just be able to see mistakes which you have missed. For instance, they may be distracted with some words or lines which you adore dearly. In this case, you have to decide on changing it or cutting it off completely.
Writing a short story may not be easy but it can surely be done. With some knowledge on the basic elements and some passion and patience, it's effortless to pull together a story with just a few ideas. Just keep in mind that you're writing not because you have to, but because you want to. Keep the spirit up! Give it a go now!
