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How To Write A Problem Solving Article
If you are like me then topics and ideas for writing articles about my product, service or niche can be tricky and getting started even worse.
You will probably know the problems people have in your industry. If you don't then you should find out by asking your customers or searching on the internet. Forums can be a great source for finding problems people in your market suffer.
Over time I have found that writing to a formula works well as it gives you something to hang your words on and breaks up the writing into manageable chunks.
The problem solving article works so well because you have the opportunity to show that you know what you are talking about and help the reader at the same time. You build a relationship and they are more receptive to purchasing your services or products as a result.
Here is a simple formula that breaks up the task of writing your article into simple chunks that will make writing your next article a breeze.
Generally there are two main types of problem solving article:
"How to Articles" (eg "How to write the perfect article")
"Tips & Tricks" (eg "10 ways to promote your article")
Make the title of your article compelling to draw people in. Also, try to make your title unique that way when you search for it in the search engines (using the title of your article in quotes) you will know that all the entries which come up will be for your article.
Your opening sentence is vital. You need to grab the attention of the reader or they will not read your article. Here are some ideas to get you started:
Did you know that...
How many times have you...
Heres an easy way to...
Next state the problem and make your first point followed by a more in-depth description. State your other points and go into more details for each.
Once you have finished making your points begin to wrap up your article with a summary and conclusion.
Finally you should end you master piece of problem solving with a call to action to get the reader to think or do something. That way when they see your resource box they are more likely to click on the link to your site or call you up.
Always check to make sure that your title still makes sense with respect to your article. Double check to make sure there are no spelling or grammatical errors.
So that's it. Problem solving articles help you build a strong relationship with your readers (customers) and are easy to write when you follow the simple formula.
Now go write your article and watch your business grow.
BONUS : How To Write A Salesletter Easily
If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it.
You could study a few books to learn how to write great salesletters, but if you are a beginner you might get confused in this way. Its a better idea to buy one good book and try first learning from it. Then you might get another book. But it takes time, so in the meantime you can read this article and it should be enough to write a good salesletter. To be successful at internet marketing you need to first learn a little bit, and then take action. You will learn by doing it. Its the best way to learn. So lets learn the basic steps of writing salesletters.
First, read some other salesletters about similar products as yours. Of course, dont copy or plagiarize, but you get some good ideas and get inspired.
Second, write an interesting headline. The headline is very important. If the headline doesnt catch peoples interest, they wont read your salesletter, however interesting it is.
Write the headline in red, black or blue and use bigger font than for the rest of the page.
Third, tell a story. Tell about some problems people have in your niche. Then tell them how the thing you are selling can solve their problems.
Fourth, using bullet points or lists, tell people about all the benefits of your product. Write about as many benefits as you can.
Fifth, finish your newsletter calling for action. It means that you need to tell people to buy now. You need to tell them also why they should buy now Try to find some good reasons why they should act now. Otherwise people will procrastinate.
You can also make your salesletter better if you use the word you often. Use it more often than I, we or us combined.
Make your salesletter simple. The background should be white. Most of the text should be black. Use other colors to emphasize certain phrases.
Use a lot of buzz phrases, in proper context, that are important to your niche. Make these words more visible by highlighting or underlining them, or make them bold, italic, etc. But dont overemphasize. Be selective. Emphasize the most important phrases only.
Dont use caps too much. Dont use too many images either. Better none, than too many.
Offer money back guarantee. It will increase your sales conversion.
To make people act now offer some bonuses.
Be honest; dont over-exaggerate the benefits of your product.
Dont try to make your salesletter perfect at first. Just write it, and then you can work on improving your salesletter.
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