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How To Sell In Your Article Without Selling
Ok, so you're passionate about your website, you love talking about your subject and you're excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you're making a pitch? How do you sell your products or services without 'selling' them.
No one likes a sales pitch and as soon as a reader senses they're being 'sold' they're likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here's how to motivate a reader to action, without selling them.
The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers are going to be hungry for more information. You've kept your end of the bargain in your article, they'll trust you to provide more benefit on your website.
Tap into your readers' desires. We all desire to be more attractive, wealthier, smarter, happier, more respected etcÂ…when you tap into these desires in your article you immediately have your reader's attention. How does the content of your article help solve their problems and attain their desires?
For example, if your product is an accounting software program and your article is about how to balance your checkbook, you could tap into your reader's desire to be wealthier by keeping track of their money or tap into their desire to be respected or smarter by having their finances at the tips of their fingertips. The headline might look something like this, "Ten Tips to Give You Control Over Your Finances, and more money in your wallet.
When you tap into your reader's desires and offer them a way to attain them, you're a virtual hero and your readers will be excited to visit your website and learn more from you.
Don't give your reader the whole story. Write an article about 3 ways to do something and then in the last sentence of your article tell them this isn't the whole story. Tell your reader if they want to learn more about your article's topic, they can visit your website and learn the whole story. Note that if you are publishing your article in an article submission site, they may not allow you to plug your website in the body of your article. If this is the case, you can plug it in your author's resource box. However, if you're publishing the article in an e-zine or on another website, this is a great way to draw traffic to your site.
Selling in your article copy is as easy as offering valuable content and solving people's problems. This approach also makes it easy to write copy. Tips and how to articles are amongst the easiest types of article content to write. Get writing!
BONUS : How To Start Writing An Article
The hardest thing you’ll ever have to do is to ‘start’. When you want to travel, the hardest part is to just ‘go ahead and go’. But once you start, everything follows. The same goes with writing. I don’t know about you, but when I write, the first sentence in the article gets erased five times before one becomes permanent. But once you get through the first sentence, writing the whole article will be a breeze.
There are actually a lot of ways by which you could begin your article. You could start it with a quotation, a question, an anecdote, or you could go straight to the point. There is no exact formula for starting. You can start your article with any sentence, as long as it suits your purpose.
WhatÂ’s the Purpose of the Article?
So think about why youÂ’re writing that article. What is your purpose? Is it to entertain, to inspire, to persuade, or simply to inform? If you want to entertain, then a funny anecdote might do well. If you want to inspire, then a famous quote may do. If you want to persuade, then maybe you could start with a question. If you want to inform, then you could go straight to the point.
Let me give you a concrete example. Let’s say that your aim is to persuade people to buy your product. I mentioned that if you want to persuade, starting the article with a question might do the trick. Let’s say that your product is a water bed. Maybe you could start your article with a question like, “Have you ever had a night when you couldn’t sleep because of your lumpy mattress?” or “When was the last time you had a good night’s sleep?” This is a good strategy because you’re automatically creating a bond with your reader. If your reader answers “yes” to your question, he will be able to relate, and if he is able to relate, then he will be interested.
The First Line
But asking a question isn’t the only way to start an article. If you can make it work, then an anecdote might be perfect for your article. Maybe you could tell a story about a friend of yours who didn’t want to buy the bed at first but was persuaded to do so after a bit of prodding. And then give them a punch line. It has to be funny, or at the very least, unexpected. Maybe you could end your anecdote by saying that your friend went to your office, fuming. He kept on glaring at you so you asked him what was wrong. And then he answered, “I got into trouble at work because of your bed”. And so you ask him why and he answers that he woke up late because the bed was so comfortable. You’ll have showcased how comfortable your bed is and entertained your readers at the same time.
Again, thereÂ’s no exact formula for starting to write an article, just let your imagination run wild.
The hardest thing you’ll ever have to do is to ‘start’. When you want to travel, the hardest part is to just ‘go ahead and go’. But once you start, everything follows. The same goes with writing. I don’t know about you, but when I write, the first sentence in the article gets erased five times before one becomes permanent. But once you get through the first sentence, writing the whole article will be a breeze.
There are actually a lot of ways by which you could begin your article. You could start it with a quotation, a question, an anecdote, or you could go straight to the point. There is no exact formula for starting. You can start your article with any sentence, as long as it suits your purpose.
WhatÂ’s the Purpose of the Article?
So think about why youÂ’re writing that article. What is your purpose? Is it to entertain, to inspire, to persuade, or simply to inform? If you want to entertain, then a funny anecdote might do well. If you want to inspire, then a famous quote may do. If you want to persuade, then maybe you could start with a question. If you want to inform, then you could go straight to the point.
Let me give you a concrete example. Let’s say that your aim is to persuade people to buy your product. I mentioned that if you want to persuade, starting the article with a question might do the trick. Let’s say that your product is a water bed. Maybe you could start your article with a question like, “Have you ever had a night when you couldn’t sleep because of your lumpy mattress?” or “When was the last time you had a good night’s sleep?” This is a good strategy because you’re automatically creating a bond with your reader. If your reader answers “yes” to your question, he will be able to relate, and if he is able to relate, then he will be interested.
The First Line
But asking a question isn’t the only way to start an article. If you can make it work, then an anecdote might be perfect for your article. Maybe you could tell a story about a friend of yours who didn’t want to buy the bed at first but was persuaded to do so after a bit of prodding. And then give them a punch line. It has to be funny, or at the very least, unexpected. Maybe you could end your anecdote by saying that your friend went to your office, fuming. He kept on glaring at you so you asked him what was wrong. And then he answered, “I got into trouble at work because of your bed”. And so you ask him why and he answers that he woke up late because the bed was so comfortable. You’ll have showcased how comfortable your bed is and entertained your readers at the same time.
Again, thereÂ’s no exact formula for starting to write an article, just let your imagination run wild.
