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How To Get People To Know That Your Book Is Out There
Ok so you have been through the writing process, where you have wrote that perfect novel, and rewrote it again and again until it's perfect. Then you found either a Publisher or Agent to represent you. Your book has been through the editing stage, cover art finalized, and a Published Date assigned, now what? Is the job done? Have you did all you needed to do to make this book a success? Nope, you have only begun. Now you have to market that book, get it into book stores, let people know it is available.
First off you need to find out from your Publisher or Agent where you book will be available at, who is doing reviews and any promoting they plan on doing. Once you have the answers to these questions you now know where to start.
A review is the first step to getting your book known. You can begin requesting reviews as soon as the Publisher has a final proof copy available. Most review sites can be found in the Search Engines by simply typing the Genre of your book, Examples are Romance and Sci-Fi, and the key words book reviews. You will then see either reviews done on books in your genre, which you can trace back to the source of the review or the actual review sites. Reviews are a great way to get the word out about your book and shows someone elses opinion of it.
Your local book stores is a good place. I know what if they don't want to carry it? Well that is something you have to find out. More than likely though you can go and speak to a manager who will either point you to someone else or they can handle your questions. So how do you approach them?
Begin by preparing a summary of your book, maybe a short excerpt or possibly a copy of a review. Your business card, and if you don't already have don't fret there are many places that make them, and if you access to the internet and a printer you can make one online and print afterwards. There are keys things to consider when you design your business cards, one being your name, contact information, title of the book, and ISBN#. These things have to be on the cards, and they have to be in legible writing. Another thing to take with you is a copy of your book, now you don't have to give them a copy though many do. However you do need one to show them the quality of the books and that they are ready for sale. Besides isn't seeing something better than just hearing about it. Take cookies as an example, hearing about one is fine, but smelling them, touching them and tasting them is better.
Now that you have a basic press kit, dress nice or in character such as if its a pirate book, wearing a flowing skirt or men wear a ruffled shirt. Just remember first impressions do count and more than likely mean the most when you ask for that all important interview. Also don't be afraid to ask for a book signing these are great incentives, plus gives you a chance to talk to the reader about your newest creation.
I guess the one other thing to remember is have fun, you have fulfilled a life long dream.
BONUS : How To Get Permission To Quote Someone In Your Book
Note: the following information was collected by posting many questions on forums for small publishers; in many cases it represents opinions and should not be taken as competent legal advice.
As a compiler of a book of quotations, I sometimes get questions like, "How do I get permission to quote someone in a book?" or "What do the copyright laws say about quoting someone?"
Here are a few things I learned while researching the subject for myself.
To start, if you want to quote someone, you need to get permission from the author or publisher. Consider it to be a necessary step in writing your book.
How do you go about doing it? I sometimes had success with sending the author/publisher a faxed agreement and having them fax back a signed copy. Other times they preferred to just send a quick email saying it's ok, as long as I agreed to provide a "by-line" in the back of the book.
Let me say this: it is hard getting "permissions". If you only have 1 or 2 to go after, it isn't too tough. But in my case, with a book of quotes, wow...it was difficult.
Copyright law in this area is called "Fair Use". Fair Use says that you can copy someone without permission if it's for educational purposes or if they've been dead for over 50 years. Keep in mind that these two points aren't exactly 100% fool-proof. You can still get in trouble.
In my case, at a late stage in the publishing process, I decided to re-compile my whole book using quotes from people all dead over 50 years. This was a bummer, since I had my heart set on a few really good quotations. Why did I re-compile the whole book? Because it just became way too hard to track down so many "live" authors.
Some people gave me permission to quote them, but other people flat-out said "NO!"
Before you can ask for permission to quote someone, first you need to find out who they are! How do you find out when they lived? When did they pass away? Google is great for this...especially if you type their names in quotes: ex. "John Doe".
If you have a lot of people to track down, there are services that can do it...but I never found anyone who offered such a service. I called a few BIG publishers who said they have small departments that do this job. It's tricky, so they themselves like to stick to long-dead people to quote.
Apparently, a lot of people do quote other people without permission. Will the copyright owners find out? Will they care? Will they be honored to be included in your work? Will they look at it as promotion or damage?
What if you can't locate the owner and you really "need" to use that quote? When/if the copyright owners find out, will they take legal action against you for a small quote? And, what if you provide a generous "by-line" in the "Resources" section at the back of your book? Under Fair Use laws, they have to prove that your quote caused them financial damage. If it appears to have actually helped them, by referring people to their book/company/service/website, is that damaging? You decide.
Also, it appears that the courts will take into consideration how big your quote is in relation to the work as a whole. If it's a small quote in a big book, some people say you're "safer".
If you can't get permission, maybe you can find another similar quote, or perhaps you could reproduce/re-write the idea into your own words...without blatantly plagiarizing. Your last line of defense would be writers/publishers insurance...which can or can't be expensive. Shop around. Spannet.org has some specials if you join their association.
As one last thing to think about: please don't take my words as "Gospel" or competent legal advice. Check out publaw.com and ivanhoffman.com for some very good information on copyright law.