Si vous n'êtes pas à l'aise avec l'anglais, utilisez ceci :
Cet outil vous fournit une traduction automatisée en français.
Every Freelance Copywriter Needs To Install Their Very Own Bat P
< < < Evaluating Your Own Work
Optional Description: Once you become busy as a freelance copywriter, you can't afford to answer the phone every time it rings. And if you're not yet loaded with projects, you'd be better to pretend you are. Otherwise, copywriting prospects may think you are desperate for work, and talk you down in your fees. At the same time it's important to have open communication with those clients who are paying you money to write copy. Here's my unique solution gleaned from too much time as a child, watching Batman.
--
I recently installed a "Bat Phone."
Remember the old campy Adam West Batman series? Whenever Commissioner Gordon called, a red phone in Wayne Manor's library would start flashing.
Alfred would come along, pick it up, and say in that servile English-butler voice, "Yes?... One moment, please."
Then he'd go grab Bruce who'd be doing something heroic like teaching Dick how to bake no-fat brownies. They both race to the phone to find out which felon had broken out of Gotham City's Prison.
To the bat poles!
Well, I have two paying copywriting clients who sometimes need to get hold of me ASAP. Often three or four times a week. I've not only been writing copy for their businesses but guiding their marketing.
At the same time I don't want to have to pick up the phone every time it rings -- for anybody. It just becomes too disruptive. I don't even want to have to go and check the call display. Either my wife or my assistant can handle enquiries.
Simply put, I don't want to talk to anybody who isn't paying me money for my time and expertise.
I'm also finished with free consultations. Works for some copywriters, doesn't work for me.
So, I called up the phone company and asked if they could activate an Ident-A-Call number. That way, when one of my copywriting clients calls, the ringer will sound different and I'd know it's them.
The neat thing was that my area code just introduced a new three digit prefix. I was one of the first phone numbers to use it, allowing me to select the last four digits myself.
Well, going with the Bat Phone theme, I thought (298) 398-BATP would be easy for my clients to remember.
I almost went through with it, until I read it out to the telecom lady...
"Is B-A-T-P available?"
Silence.
"Bat pee?" she asked.
No, that won't work. Call 398-Bat-Pee!
I ended up settling with (298) 398-HELP* which isn't as original, but easy enough to remember.
(*That's not the real number, of course. I'm not revealing the Bat Number in a public email).
Anyway, my clients are glad I got it (as well as my wife) as I tend to only check email and voicemail only once a day. It makes them feel that they are getting their money's worth and raises my perceived value at the same time.
I'd encourage any copywriter to do the same... or to erect some other barrier around you and your time. If you don't respect it, nobody will. Let 'em suck up your time and they'll suck up the dollars you could have been earning with it.
< < < Evaluating Your Own Work
BONUS : Excuse Me, Are You A Literary Agent?
I have lived in New York City my entire life. I often feel privileged to be a part of the energy and magic of this Mecca of celebrity. Under the semi privileged dome of my existence, I encounter the rich and famous at every turn. When I was a teenager, I crossed paths with Jerry Lewis in Times Square and bumped elbows once with Marvin Gaye.
As a passionate college student of Cinema Studies, I dined across the room from Woody Allen and stopped to compliment his latest film. At Café Des Artiste, a rather high end restaurant in Manhattan, I was celebrating my thirty-fourth birthday when lo and behold, charismatic Mayor Lindsey walked past my table. At a function at the World Trade Center many moons ago, I stood next to Barbara Walters and had a chat about something terribly mundane. I walked away feeling we were friends. I caught the eye of Andy Warhol window shopping on Madison Avenue, admired Faye Dunaway on Fifth and called after Joni Mitchell on the corner of Forty-Second and Third, just to say I was a fan.
I could go on and on. Bill Clinton even used the bathroom in my building once. This is truth. I guess he couldn't hold it and his bodyguard entered our lobby to announce the dilemma. I believe my doorman has a photo of the cherished night. Not Bill on the john of course, just Bill and Pete, the doorman. So I didn't actually see Bill but my doorman did.
I'm not bragging about any of this but I do live in New York. I've gone to charity dinners with actors, singers and statesmen. I've been lucky enough to spend my summers in East Hampton where celebrity is as common as sand and let's not forget, Bill Clinton used the bathroom in my apartment building.
But here's the rub. In all my years living in this fair city I have never met a literary agent, or even seen one close up. Being a writer who's having a hard time getting published, this is a sad fact. They dont seem to live anywhere near me. They're certainly never in my neighborhood and we have a lot of good restaurants on the upper west side. I can't help wondering where they do eat. They don't show up at the same parties across town and they don't even drink at the same bar. I never even sat next to one on an airplane.
Where do you think they are? Hiding from me, perhaps? Do they see me coming, hungry for representation and run for the burbs? Do I give away my yearning for them in my expression, my need to be discovered, appreciated and signed on? Do I have to find a conference in which to pitch my precious novel? Why can't we have a friendly chat in the elevator? Why can't I find their missing pooch and emerge a hero, why aren't they related to my Aunt Em? Where the hell are these people?
I would know one if I saw one, I'm quite sure. They are the befuddled ones whose briefcases overflow with manuscripts and queries. They wear formula friendly smiles and Next Bestseller buttons on their lapels. I think they only come out in the daytime because they have to go home and write rejection letters. This takes practically the whole night so most of them have circles under their eyes. I think they only speak to one another because they don't really know what makes the average reader tick; they think it's just about clothing the same characters in different color khakis.
So maybe they're the zoned out sleepyheads on the subway listening to the same CD over and over again. You know who I'm talking about; they're the people asleep behind their sunglasses, lattes and ipods, exhausted by the latest seminar on What the Industry Wants. Maybe they're really jaded, so much so that the words in the books they read run into each other and one good novel is just like any other. They're probably not aware anymore that Tolstoy is not the Russian word for "hello" and Jane Eyre is not a brand name for refrigeration. This isn't because they're stupid, it's just that their minds are too full of the contemporary maze of repetition and when you put so much time in trying to find the next New York Times bestseller, you forget things.
I keep looking for agents all over the place despite their shortcomings. After all, I'm a writer and my manuscripts need a mommy or daddy who will believe in them and sell my book's screen rights or get me a major publishing deal. I mean, after all, I'm told that's what they do for a living. Don't they need me as much as I need them?
Well, I'll be patient. I guess they'll find me when the time is right. And like a Vampire after blood, they'll emerge out of their misty obscurity, charming me into believing they've been there all along, just waiting for the richness of my words, the taste of my appeal.
Once they devour me with promise, I will be theirs forever. I'll see them flying through the cavern of my dreams, their faces close, the contract of eternal representation in their hands. As these prolific little pundits move from shadow into form, their eyes burrowed in my manuscript, at last; their image, finally, clear as a dime store novel plot, I'll tip my writer's hat and welcome the occasion, as if the absence of these literary phantoms, was never felt.
I have lived in New York City my entire life. I often feel privileged to be a part of the energy and magic of this Mecca of celebrity. Under the semi privileged dome of my existence, I encounter the rich and famous at every turn. When I was a teenager, I crossed paths with Jerry Lewis in Times Square and bumped elbows once with Marvin Gaye.
As a passionate college student of Cinema Studies, I dined across the room from Woody Allen and stopped to compliment his latest film. At Café Des Artiste, a rather high end restaurant in Manhattan, I was celebrating my thirty-fourth birthday when lo and behold, charismatic Mayor Lindsey walked past my table. At a function at the World Trade Center many moons ago, I stood next to Barbara Walters and had a chat about something terribly mundane. I walked away feeling we were friends. I caught the eye of Andy Warhol window shopping on Madison Avenue, admired Faye Dunaway on Fifth and called after Joni Mitchell on the corner of Forty-Second and Third, just to say I was a fan.
I could go on and on. Bill Clinton even used the bathroom in my building once. This is truth. I guess he couldn't hold it and his bodyguard entered our lobby to announce the dilemma. I believe my doorman has a photo of the cherished night. Not Bill on the john of course, just Bill and Pete, the doorman. So I didn't actually see Bill but my doorman did.
I'm not bragging about any of this but I do live in New York. I've gone to charity dinners with actors, singers and statesmen. I've been lucky enough to spend my summers in East Hampton where celebrity is as common as sand and let's not forget, Bill Clinton used the bathroom in my apartment building.
But here's the rub. In all my years living in this fair city I have never met a literary agent, or even seen one close up. Being a writer who's having a hard time getting published, this is a sad fact. They dont seem to live anywhere near me. They're certainly never in my neighborhood and we have a lot of good restaurants on the upper west side. I can't help wondering where they do eat. They don't show up at the same parties across town and they don't even drink at the same bar. I never even sat next to one on an airplane.
Where do you think they are? Hiding from me, perhaps? Do they see me coming, hungry for representation and run for the burbs? Do I give away my yearning for them in my expression, my need to be discovered, appreciated and signed on? Do I have to find a conference in which to pitch my precious novel? Why can't we have a friendly chat in the elevator? Why can't I find their missing pooch and emerge a hero, why aren't they related to my Aunt Em? Where the hell are these people?
I would know one if I saw one, I'm quite sure. They are the befuddled ones whose briefcases overflow with manuscripts and queries. They wear formula friendly smiles and Next Bestseller buttons on their lapels. I think they only come out in the daytime because they have to go home and write rejection letters. This takes practically the whole night so most of them have circles under their eyes. I think they only speak to one another because they don't really know what makes the average reader tick; they think it's just about clothing the same characters in different color khakis.
So maybe they're the zoned out sleepyheads on the subway listening to the same CD over and over again. You know who I'm talking about; they're the people asleep behind their sunglasses, lattes and ipods, exhausted by the latest seminar on What the Industry Wants. Maybe they're really jaded, so much so that the words in the books they read run into each other and one good novel is just like any other. They're probably not aware anymore that Tolstoy is not the Russian word for "hello" and Jane Eyre is not a brand name for refrigeration. This isn't because they're stupid, it's just that their minds are too full of the contemporary maze of repetition and when you put so much time in trying to find the next New York Times bestseller, you forget things.
I keep looking for agents all over the place despite their shortcomings. After all, I'm a writer and my manuscripts need a mommy or daddy who will believe in them and sell my book's screen rights or get me a major publishing deal. I mean, after all, I'm told that's what they do for a living. Don't they need me as much as I need them?
Well, I'll be patient. I guess they'll find me when the time is right. And like a Vampire after blood, they'll emerge out of their misty obscurity, charming me into believing they've been there all along, just waiting for the richness of my words, the taste of my appeal.
Once they devour me with promise, I will be theirs forever. I'll see them flying through the cavern of my dreams, their faces close, the contract of eternal representation in their hands. As these prolific little pundits move from shadow into form, their eyes burrowed in my manuscript, at last; their image, finally, clear as a dime store novel plot, I'll tip my writer's hat and welcome the occasion, as if the absence of these literary phantoms, was never felt.
