Evaluating Your Own Work

Evaluating Your Own Work

EVALUATING YOUR OWN WORK
By Derek Rydall
Founder, ScriptwriterCentral.com

“Words strain,
Crack and sometimes break, under the burden,
Under the tension, slip, slide, perish,
Decay with imprecision, will not stay in place,
Will not stay still.”
-- T.S. Eliot, Four Quartets

WRITING IS REWRITING
As a writer, you may use other script consultants to critique your material, but inevitably you’ll need to master the ability to analyze your own work. This can be a difficult task, somewhat akin to trying to look at your own face (without a mirror). If you are going to write at a level that sells, however, you will need to rewrite.

And rewrite.

And rewrite…

But do not despair, you’re in good company. Many screenwriters struggle over evaluating their own work. I still have bloodstains on my office walls where I pounded my head as I rewrote one script sixteen times before putting it in the market. I once spent so long looking at a single word that it lost its meaning and was reduced to its original, primordial symbolism. Talk about a head-trip! And it’s not just screenwriters that suffer with this. The French poet, Paul Verlaine, once said that a poet never finishes a poem, he abandons it. Marcel Proust continued to correct proofs for Remembrance of Things Past on his deathbed. Henry James rewrote some of his novels long after they were published. And Oscar Wilde once proclaimed that he spent all morning adding a comma and all afternoon deleting it. Boy, do I know that one!

So how do you analyze your own work without becoming an alcoholic or a guest at the Mad Hatter’s tea party? First, you have to accept the fact that you will never have a completely objective perspective. Second, you have to learn when to just grit your teeth and conclude that the work is finished -- even if you have the uneasy feeling that more can be done. Honestly, I still feel that way about almost everything I’ve written. It goes with the territory.
There are certain things you can do, however, to gain some perspective:

ABSENCE MAKES THE HEART GROW (LESS) FONDER

Writing is a love-hate relationship. We start out hating everything we’re writing, and end up blinded by love for every word we’ve put on paper (or the other way around). In order to gain objectivity, we must get distance. Putting your work away for a while – sometimes weeks or months – can allow you to come back not so enamored by it. (Falling in love with a new piece of material can also help.) It gives you a chance to read it almost as if it’s someone else’s. This is the first, and perhaps most important, step for evaluating your own work. If you find yourself getting hung up again, wanting to save all your babies, stick it back in the drawer and move on to something else – or send it to a trusted friend or script consultant.

BACK TO THE DRAWING BOARD -- OUTLINING AGAIN

Deconstructing your script back to an outline form can make the process more analytical again and give you some much-needed objectivity. It allows you to see the basic building blocks and recognize if this house will really stand. Then you can make the necessary changes in outline form before you go back to script.

HAVE A READING

Getting a group of actors together to read your script aloud can be an anxiety-producing experience -- but almost always an illuminating one. Hearing the actors speak, and often stumble over, your dialogue, definitely gives you a fresh perspective on it. You begin to see that some of your words don’t fall trippingly over the tongue, but cause the tongue to trip and fall over the words.

After the reading is done, you can elicit feedback from the actors – or the audience, if you have one. But I must issue a word of warning here. Having a group of actors give feedback on your script could be one of the most painful experiences of your creative life. The first time I did it, the group ganged up on me to proclaim just how bad the script was. It was downright ugly. AND THESE WERE MY FRIENDS! Even my mom was part of the lynch mob! It dealt a crushing blow to my fragile writer’s ego. I promptly threw the script away, indulged in the nearest libation, and curled up in a warm and cozy depression. A couple weeks later, however, I emerged from the near-suicidal encounter with a ton of insights and a much better script.

THE FAST “NO-BRAINER” READ

Your unconscious already knows what’s wrong with your script, it just can’t get through the filtering of your conscious monitoring mind. So sometimes, just riding over your script roughshod, writing every note that comes to you without considering the absurdity of it, can result in some pretty insightful and inspired comments. It might also result in some pretty brutal ones as well. But that’s okay. After the group therapy session you had with your script reading, you’re tough enough to take it.

THE HIERARCHY OF NOTES

One of the toughest parts about rewriting, once you’ve evaluated your script, is knowing where to start. You’re sitting there, staring at a big smelly pile of notes -- scribblings and late-night ramblings on every page, legal pads covered in blood and coffee stains. There’s just no way to begin easily and painlessly with that mess. So don’t. Yet. Organize your notes from ‘easiest’ to ‘most difficult.’ In other words, at the top of the list will be the typos and grammatical errors, then descriptive polishes, dialogue polishes, moving on down to the more difficult character, plot, and theme notes.
I know that a major time-management proposition is to begin with the most important goal or task and stick with it until it’s finished. But this ain’t time management, folks. This is art. It’s not rational. So I believe it’s better to start with the easiest damn thing and get it done fast. Then move to the next easiest thing and whip it out quickly. Now, with a little more momentum, you might actually be willing to tackle the more difficult notes with a higher level of confidence and a lower level of antidepressants.

A FINAL NOTE ON GIVING YOURSELF NOTES

Some of you will be way too eager to get your script out to every producer in town – even after the first draft. Your task is to develop patience. You’ve spent this long on the script, what’s another few weeks or months to make sure you’ve got it right.

Just take a breath.

Put the script away. Rewrite it. Whatever you do, don’t send it out there knowing it could be improved, thinking “they’ll just fix it in post.” NO THEY WON’T. The only ‘post’ that script will see is ‘compost,’ because that’s the pile it’ll end up on. So unless you want your work to become fertilizer for someone else’s lawn -- chill out, dude.

Then there are those of you who will resist sending your script out into the seemingly cold, harsh world of Hollywood no matter how long you’ve been working on it. This is not only inefficient, it’s creatively debilitating. Think of your script like a plane that has landed and is still on the runway. If you don’t move it along, all those other planes (stories) can’t land. If you’ve done everything you can, had others give notes on it, rewritten it until the words have lost their meaning -- it’s time to abandon your baby. Wrap the little babushka up in a blanket and set it on the doorstep of every production company you can.

With a little luck, someone will decide to make that child their own.

------------------------------------------------------------------------------------------

As a screenwriter, Derek Rydall has sold, optioned, or been hired on assignment for over 20 film and TV projects. He has developed projects for the producer of Ghost, RKO, U/A, Miramax, Saturn (Nick Cage), and many indie producers, as well as worked as a staff writer for Fox, Disney, and Deepak Chopra. As a story consultant/script doctor, Derek has helped writers, producers, actors, and directors turn books into screenplays, secure millions in financing, make six-figure script deals, get hired to exec produce, direct, star in their movies, obtain major distribution, and win awards. And as an author, Derek's book, I Could've Written a Better Movie than That!: How to Make Six Figures as a Script Consultant-- Even if You're Not a Screenwriter, is due out October by Michael Wiese Publishing. For more info, you can check out his site, www.scriptwritercentral.com, email derek@scriptwritercentral.com or call (661) 296-4991.”

BONUS : Every Freelance Copywriter Needs To Install Their Very Own Bat Phone

Optional Description: Once you become busy as a freelance copywriter, you can't afford to answer the phone every time it rings. And if you're not yet loaded with projects, you'd be better to pretend you are. Otherwise, copywriting prospects may think you are desperate for work, and talk you down in your fees. At the same time it's important to have open communication with those clients who are paying you money to write copy. Here's my unique solution gleaned from too much time as a child, watching Batman.

--

I recently installed a "Bat Phone."

Remember the old campy Adam West Batman series? Whenever Commissioner Gordon called, a red phone in Wayne Manor's library would start flashing.

Alfred would come along, pick it up, and say in that servile English-butler voice, "Yes?... One moment, please."

Then he'd go grab Bruce who'd be doing something heroic like teaching Dick how to bake no-fat brownies. They both race to the phone to find out which felon had broken out of Gotham City's Prison.

To the bat poles!

Well, I have two paying copywriting clients who sometimes need to get hold of me ASAP. Often three or four times a week. I've not only been writing copy for their businesses but guiding their marketing.

At the same time I don't want to have to pick up the phone every time it rings -- for anybody. It just becomes too disruptive. I don't even want to have to go and check the call display. Either my wife or my assistant can handle enquiries.

Simply put, I don't want to talk to anybody who isn't paying me money for my time and expertise.

I'm also finished with free consultations. Works for some copywriters, doesn't work for me.

So, I called up the phone company and asked if they could activate an Ident-A-Call number. That way, when one of my copywriting clients calls, the ringer will sound different and I'd know it's them.

The neat thing was that my area code just introduced a new three digit prefix. I was one of the first phone numbers to use it, allowing me to select the last four digits myself.

Well, going with the Bat Phone theme, I thought (298) 398-BATP would be easy for my clients to remember.

I almost went through with it, until I read it out to the telecom lady...

"Is B-A-T-P available?"

Silence.

"Bat pee?" she asked.

No, that won't work. Call 398-Bat-Pee!

I ended up settling with (298) 398-HELP* which isn't as original, but easy enough to remember.

(*That's not the real number, of course. I'm not revealing the Bat Number in a public email).

Anyway, my clients are glad I got it (as well as my wife) as I tend to only check email and voicemail only once a day. It makes them feel that they are getting their money's worth and raises my perceived value at the same time.

I'd encourage any copywriter to do the same... or to erect some other barrier around you and your time. If you don't respect it, nobody will. Let 'em suck up your time and they'll suck up the dollars you could have been earning with it.