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Keyword Research That Works
On the internet, keywords are terms or words that
relate to particular topics. Keyword research will
involve various aspects, such as finding sales
oriented keywords or driving maximum qualified
users to increase their online sales.
Keyword research is the first step towards a
successful search engine optimization campaign.
You have to be very careful when selecting keywords,
as it can be very tricky to select targeted keywords
for a website.
The selection of keywords should always be based on
various aspects such as product names, services,
brands, or general terms. Often times, people forget
about targeting geographical terms when they have
global presence.
When doing keyword research, it's highly recommended
to do a very thorough market research analysis to
find the best keywords used by search engines to
find products and services online - and find out
what keywords are targeted by competitors who are
doing well in marketing on the internet.
The first step in finding the best keywords is to
make a list of the products, topics, and services
that you offer. You can also make good use of your
website logs to know which keywords have brought
you the traffic in the past.
Be sure to select keywords that clearly define your
business and products to drive traffic from the
search engines. There are some websites which get
high levels of traffic through general keywords
although they might not end up being sales.
Today, users of search engines are aware of how
they work, for searching products and services on
the net. Users always look for the better products,
locations, etc. Therefore, you should cover all
terms for each - products, locatins, etc.
There are numerous tools available which will help
you identify keywords that are suitable for search
engines. The challenge here, is to determine which
keyword is the best to generate traffic.
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Residual income puts money in an affiliate marketers pocket without any work or effort on their part. It doesnt get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter not harder.
So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.
Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who've already bought from you once are much more likely to buy again.
Strategies like back-end offers shifts the focus from the short sighted "take the money and run" strategy that is so much in use on the internet today. You've seen these sites all over. The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn't deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.
More successful sites focus on building a strong relationship with their customers. Your main goal shouldn't be to just make sure your customers are somewhat satisfied...you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.
Residual income puts money in an affiliate marketers pocket without any work or effort on their part. It doesnt get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter not harder.
So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.
Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who've already bought from you once are much more likely to buy again.
Strategies like back-end offers shifts the focus from the short sighted "take the money and run" strategy that is so much in use on the internet today. You've seen these sites all over. The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn't deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.
More successful sites focus on building a strong relationship with their customers. Your main goal shouldn't be to just make sure your customers are somewhat satisfied...you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.
