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Email Marketing The Motivation Concentration

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lexamen
Title:
Email Marketing – The Motivation Concentration

Word Count:
522

Summary:
The best email marketing idea may be summed up in three words – Give to get.

Think about this concept from the customerÂ’s point of view. They are already barraged with marketing from a variety of sources and they get tired of feeling as if the business owner is only interested in the money they have in their wallet or the credit their willing to accept to purchase your products or services.

How strange must it seem to the consumer to have a business owner who openly exp...


Keywords:
marketing,internet marketing,site promotion,email marketing


Article Body:
The best email marketing idea may be summed up in three words – Give to get.

Think about this concept from the customerÂ’s point of view. They are already barraged with marketing from a variety of sources and they get tired of feeling as if the business owner is only interested in the money they have in their wallet or the credit their willing to accept to purchase your products or services.

How strange must it seem to the consumer to have a business owner who openly expresses an interest in finding ways to freely extend a benefit? This concept reminds me a bit of the movie Miracle on 34th Street. Remember when Santa sent customers to other stores if ColeÂ’s was too expensive. The result was that many consumers discovered a heightened devotion to the fictional department store.

When you use email marketing to educate and inform customers about your product or service you make significant strides toward the ideal goal of giving to get.

Every business owner understands that you need to spend money to make money. In a parallel way you need to expend yourself on behalf of your potential customers in order to earn their trust and potential loyalty – both are highly valued and carefully given.

Many businesses are finding that their email marketing efforts yield less than modest results when they buy or rent a list. There’s a reason why this approach doesn’t work well if your approach is intended to be ‘give to get’.

In a give to get mentality you are concerned about the individual and in forging connections between your business and the consumerÂ’s interest in your products or services. When you deliver an email marketing campaign to someone not acquainted with your site there is very little opportunity for them to consider your email as personal interest, it can only be viewed as either a mild intrusion or potential spam. ItÂ’s an easy decision to redirect this type of email to the delete folder.

A health food company developed a program that encourages people to give up unhealthy snacks for one of their healthy snacks. Television advertisements show this business in a booth that is reminiscent of a lemonade stand. Individuals bring snacks to trade. The end pitch allows anyone to go to their website for a free snack. The emotional connection between a common roadside stand and genuine people make the advertisement appealing and memorable.

The website extension of the offer features health information and articles on moving toward a healthy lifestyle. Visitors can make the choice to receive heath bulletins (email marketing) to continue to foster better health.

What was end result of this highly successful campaign? Giving to get meant a lot of free snacks in a bold attempt at boost traffic building and list building with an email marketing follow-up that capitalizes on this companies concern for the health of their customers.

This is just one example of what ‘give to get’ email marketing looks like. How could this type of email marketing improve the potential trust your site visitors have in your business?


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BONUS : Title:
Emotional Stress And Crohn's Disease - How They Relate

Word Count:
410

Summary:
For years, many people have argued that forms of Inflammatory Bowel Disease, including CrohnÂ’s Disease, is caused by emotional stress, tension, and anxiety; this, however, is completely inaccurate. While there may be links to emotional stress and CrohnÂ’s Disease, it is not a cause of the disorder.

A common misconception is that Inflammatory Bowel Disease (IBD) is the same thing as Irritable Bowel Syndrome (IBS). However, these differ considerably. IBD causes inflammation o...


Keywords:
Medical, illness, health, healing, add, chrones, bird flu


Article Body:
For years, many people have argued that forms of Inflammatory Bowel Disease, including CrohnÂ’s Disease, is caused by emotional stress, tension, and anxiety; this, however, is completely inaccurate. While there may be links to emotional stress and CrohnÂ’s Disease, it is not a cause of the disorder.

A common misconception is that Inflammatory Bowel Disease (IBD) is the same thing as Irritable Bowel Syndrome (IBS). However, these differ considerably. IBD causes inflammation of the intestines and is not caused psychological factors. On the other hand, there is a strong link in emotional issues contributing to IBS.

While some may argue CrohnÂ’s Disease is caused by being overly emotional, it is in fact an inappropriate response of the immune system and no correlation to the disease and psychological issues. However, emotions may play a role in how a person deals with CrohnÂ’s Disease.

In dealing with any chronic disease, people may find difficulty is coping with the long term effects of their medical condition. As a result, people with CrohnÂ’s may become depressed or suffer other psychological issues, such as severe anxiety or dependency. As CrohnÂ’s often causes excessive diarrhea and gas, it is sometimes embarrassing for people to go out in public, possibly leading to reclusion. Likewise, travel becomes more difficult, which may lead to feelings of loss of freedom. Long term pain also causes emotional complications, as well as long term use of pain medications.

While CrohnÂ’s Disease may cause emotional stress, there has also been a reverse connection recognized: meaning stress may cause flare-ups of complications in patients already affected by CrohnÂ’s Disease. Through extremely emotional times, a person may notice an increase in severity of diarrhea, gas, and pain.

If psychological issues become a hindrance in daily life, it may be necessary to seek professional help. While medication is not typically needed, simply acquiring support may be very beneficial. This may also be accomplished by joining support groups or conversing with other people that suffer from the same or similar disorders.

For peace of mind, there are also other steps that you can take to reduce stress as a result of CrohnÂ’s Disease. Carrying a change of clothes with you, familiarizing yourself with your surroundings, including location of bathrooms, and being aware of your bodyÂ’s reaction to certain foods will ease anxiety when you are out and about and prepare you for possible issues that may arise.


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