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Eleven Steps To Print Publication
Creating a printed book is a bit more complicated than creating a PDF eBook. More steps are involved, just by right of producing a tangible finished product that needs to be handled in the physical world (versus an electronic document that can be distributed by e-mail or online). The basic print publishing process for a print-on-demand publishing cycle for a book that will be sold online through the print-on-demand vendor's website (and/or other online booksellers like Amazon) breaks down as follows:
1. Complete your manuscript
2. Develop your cover concept (and do a trial run of a cover)
3. Format your manuscript for printing (the final product is called a "galley")
4. Complete your cover artwork (and proof it with trial runs of a cover)
5. Put your galley and artwork together
6. Create marketing collateral, press releases, etc.
7. Publish!
8. Receive hard copies of your book and send out review copies to press
9. Send out press releases and place advertising and line up interviews
10.Continue the marketing cycle to keep your book in the press
11. Track your sales and order more books for more publicity
I recommend printing out this list and using it as a project plan for your print publishing. And fill in the blanks in the process, where you know there are more steps involved in your own personal experience. Or follow the sample project plan immediately following this section. Having a checklist to follow can simplify what can be a complicated and sometimes confusing process.
Now, one thing you may notice, is that I have listed marketing after the actual publication of your book. I strongly recommend waiting till you have a finished, published book in hand, before you start sending out press releases and generating interest. I've had international press people contact me within 24 hours of sending out my press materials, but I had no hard copies in hand to send to them, so that pretty much derailed the opportunity I'd created for myself.
In the traditional publishing world, it's customary to publicize a printed book at least three months in advance of publication. This gives the press time to review bound galleys and work your publicity into their own production schedules. Now, for traditional publishers who have full staffs and plenty of money and connections and the machinery for publishing, that's fine. They can pretty much guarantee that a book will come out exactly the way they say it will, exactly when they way it will. But when you're on your own, it's a different story. Anything could happen along the way. You could experience delays with the printer. You could experience personal complications. You could find yourself stalled by artwork that didn't come out the way you wanted... any number of things can go wrong, when you're on your own.
So, it's prudent to be a bit more conservative about marketing a book you're working on. Even if you're 100% absolutely positively unwaveringly convinced that your book will come out in three weeks, anything can happen in that time, that can hold you up or wreck your carefully laid plans. So, don't make any promises you can't keep to the press. It will only work against you.
All this might sound a little daunting, but if you're reading this, you're probably an independent type of person, so the inherent risks and dangers will trouble you a lot less than someone who's never published before and is nervous entering uncharted waters. Certainly, going it alone as an independent print publisher can take a lot more preparation and organization, than operating solely in digital formats. But it's also very satisfying, to have a book in hand that you can give to friends, families, reviewers, and others who say, "So, you're a writer?"
And if you format your book well, your work can be indistinguishable from the work of other writers published by mainstream publishing houses. You can get your own ISBN, your own professional-looking cover, a great looking interior, and all the marketing collateral you could ask for... without spending a small fortune. All it takes is determination, the right information, some creative inventiveness, a keen eye for detail, and a willingness to keep going, no matter what.
With a little extra care, some advanced planning, and an eye for detail, you can turn your eBooks or white papers or other digital information products into printed books -- and not drive yourself crazy in the process.
BONUS : Eliminate Common Problems In Writing Articles
Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
...I'll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Is it an article clarifying an issue for your customers, to attract prospects, to improve the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target population. What are their experience, their interest, and their wants in the chosen topic? What pain or problem do they try to avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article so that scanning it quickly will show immediately to your reader how he will benefit from it and what are the most important points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader's attention and 'force' him to read your first paragraph. Using your most important benefit usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of 'you'.
Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy reading, preventing your reader to get bored.
9. Have someone from the target population critique your article.
Who can give you a better feedback than someone from your target population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice presentation, be sure to use tools or an external editor to carefully proofread your writing for grammatical and spelling errors.
Remember that the more writing you do, the better you will get. After sometimes, when you are in the habit of writing, article writing will not seem as difficult as now!
Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
...I'll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Is it an article clarifying an issue for your customers, to attract prospects, to improve the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target population. What are their experience, their interest, and their wants in the chosen topic? What pain or problem do they try to avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article so that scanning it quickly will show immediately to your reader how he will benefit from it and what are the most important points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader's attention and 'force' him to read your first paragraph. Using your most important benefit usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of 'you'.
Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy reading, preventing your reader to get bored.
9. Have someone from the target population critique your article.
Who can give you a better feedback than someone from your target population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice presentation, be sure to use tools or an external editor to carefully proofread your writing for grammatical and spelling errors.
Remember that the more writing you do, the better you will get. After sometimes, when you are in the habit of writing, article writing will not seem as difficult as now!
