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Your First Steps To Becoming A Writer
< < < Your Child Is Talented
What's the first step to becoming a writer? You'd think it would be "write", but it's not. In speaking to other writers and from what I know of my own journey to becoming a writer, I've come to realize that the biggest obstacle for new writers is that they don't think of themselves as writers. They have trouble developing the belief that they are writers and yet it's something you have to do. When you haven't developed that belief, that conviction, it becomes a source of sabotage--you don't value your work enough to give it the time and the space it needs. How do you come to think of yourself as a writer, especially when you're not earning a paycheck as a writer? Here are a few tips:
What Happens When You Write?
If you want to be a writer, I'm assuming you feel you have something to say and a strong desire to say it. You may not know how you're going to say it or in what form (poetry, novel, essay, etc.) but you know something is there. Okay, you pick up your pencil or pen or you sit down to your computer or typewriter. Write something. Whatever you write, just make sure your heart is in it. It doesn't have to be perfect, it doesn't have to be neat. It does have to be expressive.
Next, as painful as it may be, you have to show this writing to someone. It can be a friend, it can be a family member. Then, pay attention to what happens. Did the person reading your work cry, laugh or get angry? If so, you did that! It means you can have an effect with your writing. It's worth something. You have to keep going!
A teenager recently wrote to me concerned because she's writing fiction and she's worried her mother will read it and get upset because she thinks it's stuff the teenager really did. On the one hand, that is a bummer to have to explain yourself to your mother, but on the other hand--wow, that means the young lady's work is believeable and effective. That kind of feedback is hard to ignore. It's powerful motivation to keep you going--if you take the time to notice and honor that it's happening. I once had a writer say to me, "I don't know if my stuff is any good. I just know that when people read it, they cry." I told her you can't get a message any clearer than that kind of response. Now she just has to listen to it.
Cultivate Silence
If you're having trouble thinking about what it is you have to say, it may help you to spend some time each day in silence. Some writers pray. Some meditate. The idea is to get used to clearing your brain space and tuning in to your inner voice. You'll also be more aware of those little scraps of possibility floating around in your head that can later grow into big ideas.
What Do You Want to Write? Experiment!
It's okay if you don't know what you want to write about. It may take a long time journaling for you to see what keeps coming up for you. And it may take longer to find the form that fits you best. I went from poetry to essays to long-form letter writing before I settled on fiction. It took me years to do that. It doesn't mean I won't do anything else in those genres, but what I'm doing right now just fits. I encourage you to experiment until you find the form that suits your writing best.
Continually Remind Yourself You Are a Writer
As you develop your belief that you're a writer, it's helpful to set up reminders that will jog you back to that brain space that you need to be in to write. When you sit down to write it's easy to get distracted and starting thinking about doing laundry or what's for dinner. You'll want to have something either on your desk or on the wall in front of you that reminds you to get back to work and that you are a writer.
It might be your list of values that remind you that writing is a part of who you are. It may be simple words such as CREATE or INSPIRE. Isabel Allende, who writes beautiful, historical novels will sit in her office with photos around her, old photos of people who essentially represent her characters so sheÂ’s surrounded by them. That puts her back into the brain space of her book because she is sitting in their world; these people are all around her.
What world do you need to be in? The journey you take to get there will be one of many you'll take as a writer. I hope these ideas will help you take those first steps. What you write--and where you go from here--is entirely up to you. Bon Voyage.
© 2006 Sophfronia Scott
< < < Your Child Is Talented
BONUS : Your Fortune Is In The Follow Up!
Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?
The answer is... most folks just don't know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.
But the truth is, your fortune is in the follow up!
This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing store, Gage Menswear, along with his late father.
Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.
Why does repeating your message work? online newsletters writing
It's simple... people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you're going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.
Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.
Some quick places to look at:
Your Ezines - Are you publishing your ezine enough? Once a month just doesn't cut it anymore. You should be reaching out and "touching" your prospects and customers at least once a week, if not more. (If you're running out of ideas or you're not sure how to do this without bugging folks, my ezine system takes care of that for you!)
Teleseminars and Live Events - When promoting events, you're going to need many more than one or two announcements or mailings. As a general rule, when I'm really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they're hosting!
One-on-One Marketing - If you cold call or mail out letters to prospects, how many times are you following up? Don't be afraid to call or mail again. I myself have finally responded to an offer after I've been contacted several times, and was glad the vendor took the initiative to follow up.
Advertising - Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own ezine, Straight Shooter Marketing.)
Remember, many marketing experts who test all these strategies say that repetition is the key. So don't even feel you have to be creative with your marketing - just saying or mailing the same thing over and over is better than not saying it or mailing it again.
Would you blow your entire annual marketing budget on just one ad to run once during the Superbowl?
Of course you wouldn't. You know that people seeing your message just once wouldn't be enough.
Then why do we tend to spend our time and dollars on single-shot marketing, rather than repeated messages?
The answer is... most folks just don't know any better. Or, perhaps it seems boring to repeat your message over and over and over and over.
But the truth is, your fortune is in the follow up!
This past weekend I went to hear direct marketing master Bill Glazer (my marketing mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. During his talk, he shared with the audience how he spent the last few decades of his life running Baltimore's #1 retail men's clothing store, Gage Menswear, along with his late father.
Bill talked about one of his first direct mail campaigns, and how during the planning stages he announced to his dad that they were going to mail a special promotional offer to the same list not once, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all three pieces of the campaign. Well, their results revealed that mailing the exact same offer three times not only increased their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their marketing dollars.
Why does repeating your message work? online newsletters writing
It's simple... people are inundated with messages every day. Last statistic I heard was each of us sees over 3,700 distinct messages a day! That means you need to repeat yourself over and over if you're going to break through the clutter, actually get their attention, get them to read or listen AND get them to respond.
Your assignment is to now look at all areas of your marketing and advertising in your business, and see where you need to add some follow up.
Some quick places to look at:
Your Ezines - Are you publishing your ezine enough? Once a month just doesn't cut it anymore. You should be reaching out and "touching" your prospects and customers at least once a week, if not more. (If you're running out of ideas or you're not sure how to do this without bugging folks, my ezine system takes care of that for you!)
Teleseminars and Live Events - When promoting events, you're going to need many more than one or two announcements or mailings. As a general rule, when I'm really trying to fill up a teleseminar (phone seminar) I sent out at least three emails dedicated to the promotion. For live events, you need dozens of messages, and well ahead of time. Most of the trainers I know start marketing no less than six months ahead of any live event they're hosting!
One-on-One Marketing - If you cold call or mail out letters to prospects, how many times are you following up? Don't be afraid to call or mail again. I myself have finally responded to an offer after I've been contacted several times, and was glad the vendor took the initiative to follow up.
Advertising - Instead of blowing your budget on a few large ads per year, try running a smaller ad much more often! Also most publications, both online and offline, will usually give you big discounts for purchasing more than one ad at a time. (I do this with ads in my own ezine, Straight Shooter Marketing.)
Remember, many marketing experts who test all these strategies say that repetition is the key. So don't even feel you have to be creative with your marketing - just saying or mailing the same thing over and over is better than not saying it or mailing it again.
