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Can T Write Articles For Links Write Code
Can't Write Articles For Links? Write Code!
If you've subscribed to an seo newsletter for longer than a week, you're well aware that writing articles with tips and advice pertaining to your website's subject is a great way to generate links and traffic. But what if you can't write or are afraid to write? Well, if you can write software, you're still in luck! In this article I'll show you a trick that can still garner you hundreds of links and won't require you know the difference between adjectives and adverbs.
I'll use my own little website as an example (I freely admit that I am neither a web designer nor a programmer). My wife and I own By Request DJ & Karaoke Company. Obviously, we specialize in weddings dances, school dances, company parties, and karaoke. We recently went through the process of converting all our CDs to compressed digital audio files which are played from a computer rather than hauling around thousands of CDs. In the process of ripping and encoding our music, I found many tasks were very repetitive and time consuming. Since I know a smattering of Visual Basic, it was simple to write a utility to automate these tasks. I figured that if it was helpful to me, some other DJ might find it helpful to, so I called my utility MP3G to ZIP and made it available for download from my website. I also decided to submit it to a few freeware sites just so it was easier to find.
What happened amazed me. Many of the links to my website from these freeware directories began showing up in Google. Given the name of my company and the descriptions of my freeware apps, this helped boost my site for some very competitive keywords. I decided to submit my software to a few more directories, and that's when I found two very handy tools: PAD files and RoboSoft.
A PAD file is a "Portable Application Description, and it helps authors provide product descriptions and specifications to online sources in a standard way, using a standard data format that will allow webmasters and program librarians to automate program listings." It takes the tedium out of submitting your software to hundreds of sites by enabling you to enter the URL to your software information rather than retyping all the information for every submission. It was created by the Association of Shareware Professionals (http://www.asp-shareware.org/pad) and is a free utility.
RoboSoft (http://rudenko.com/robosoft) is a semi-automated software submission utility that contains a list of known freeware and shareware directories that accept submissions. It is only semi-autonomous because it won't push the buttons for you, but it will fill in the blanks. This still allows you to quickly enter your software's information to hundreds of websites. Websites who will all link back to your website and most often don't require a reciprocal link. The RoboSoft database currently lists 420 freeware and shareware directories.
In the two months I have been using these tools I have seen my traffic jump from 800 unique visits per month to over 5000, and the link popularity of the page that has my two freeware apps has gone from 7 to 639 according to widexl.com. While these are small numbers for someone like cnn.com, sprint.com, or even napster.com, they are huge for a small site like mine. Plus, they are beginning to get me links from my fellow DJs who have used and appreciated my tools. I'm certain that they will eventually lead to good things.
So, while it isn't a tactic that will make you number for "best website", it will get you a few more links. And it won't require you to submit any articles with tips about marketing your website.
BONUS : Choosing A Topic For Your Article
There are many things to consider when writing an article. One of the main ones is the choice of topic. Choosing a topic you are passionate about is important for several reasons.
· Your writing will not only flow more easily, but your enthusiasm will show through and affect the reader in a positive way.
· Editors like enthusiasm in writing.
· You will know much about your topic, thus saving a lot of time in research.
· Your writing task will be a joy to do.
You might feel that writing in the area of your interest is too limiting, but it is possible to branch out into areas that are similar. For instance, if your area of expertise is in chemistry, then writing about health should not be too much of a learning curve. It will also give you a wider scope for selling your articles. Many magazines have a health section. Health topics can be widened to include such topics as sporting injuries and how to treat them, or nutrition. Nutrition can focus on various age groups. See how the ripples widen? In no time youll be able to submit articles to many different magazines or websites and youll still be writing with passion and enthusiasm.
Choosing your own topic is easier if you decide to write freelance. You can submit to magazines specializing in that topic, but what happens if you are asked to write about a topic you hate, or know little about? If you are a skilled researcher and writer you will bring all your skills to bear on doing the job correctly. Otherwise, consider refusing. If, for example, you are asked to write about finance and investments and you are not even familiar with the terms used, then unless you are a quick learner and love research, your reputation might suffer.
Publishing articles on the Internet is even riskier to your reputation, since there is not always an editor to scrutinize the details and say yea or nay. You must not only get your facts right, but offer good solid meat in your article. An article that includes the basic information that everyone but the man from Mars knows, will make you a laughing stock in the article world.
For example, everyone knows that Fido needs to be fed, watered and exercised properly to be a happy doggie. But does everyone know that his drooping ears need to be inspected carefully for ticks or disease? Do they know the symptoms of a certain disease that particular breed is prone to and what to do about it? Have they heard about that old remedy that will save them a bomb at the vet? If you can provide information such as this in your article, you will soon have a happy readership.
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