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Write For You A Reader Focused Writing Primer
You want to write better, more engaging articles and content right? You want to get your message across and you want your call to actionÂ….actioned right? I am no writing expert, but I can tell you one thing, the secret to writing better starts with one tiny wordÂ….. YOU!
Your readers (And maybe your potential clients/customers) read what you have written for a reason. They read because they want to gain something from it. THEY want to gain something. They are not interested in how YOU are this, that and the other. They want to find out how what you are writing can benefit THEM. People are greedy. Even when they are not trying to be. They are greedy at a subconscious “Brain Sponge” level.
How many times have you read an article or blog and stopped reading half way through? How many times have you thought “God…this person likes to talk about himself”? And don’t you just hate conversation when someone else always talks about themselves? READ ON!
ALWAYS FOCUS ON YOUR READER
When you are writing, and especially when you are writing to sell something, focus on your reader. They (Usually) don’t care about how great your product is, they only care about how great it will be to them. Use the Words “You” and “Your”. Make your reader feel how much it is going to benefit THEM.
A great testimonial to this fact is a test I ran on a single eBook I used to sell. It was a single page website that sold an eBook on setting up a website. I played around with the copy a lot and the product was great, but it was not selling. I invested in a split testing software and created two different versions of the sales page. One was the normal sales copy and the other was the sales copy focusing on the user. So rather than “With our eBook” I had “With your eBook” etc. The results were surprising. By minimizing the use of “I” “We” and “Our” and increased the use of “You” and “Your”, the sales of the book increased by 60%. That’s a lot!
ASK QUESTIONS
Asking your readers questions is also a great way to engage them. Make them think. Make them ask the questions YOU WANT THEM TO ASK! Questions that YOU have an answer for. Have a specific call to action and lead them down the path.
I have used this technique on many sites in my network from the beginning and have seen great results. I am sure you will too.
***It should be worth noting that I (tried) to keep you engaged in this article by using the word you/your 30 times (Including this sentence) and asked 5 questions. Seems like a lot now but it worked, didnÂ’t it?
BONUS : Write From The Heart With Colibri Pocket Watches
Contrary to what most people think, writing involves more than stringing words together to form a coherent thought. Anybody can write, but only a chosen few can be real writers. Writing is an art, a craft that must be honed and perfected before true accomplishment is met. It is a skill that has been around for thousands of years and those who have it possess true power in their hands.
The True Writer
Any writer can make a well-loved monarch look bad or a criminal look good, but a true writer can write about anyone or anything without prejudice and without judgment. He or she can write about Colibri pocket watches just as well as he or she can write praises dedicated to the Taj Mahal. Indeed, no subject is too mundane and no person is too unimportant for a true writer. He or she writes the truth as he or she sees fit and can spin tales around Colibri pocket watches to spellbind even the most skeptical reader. Such is the power of a great writer.
Writing Right
To write and to be great at it, you need more than a computer or a pen and paper. You need more than skill and talent. Like all great endeavors, determination and tenacity is needed.
A writer must have the patience to do painstaking research in the pursuit of truth or accuracy. It doesnÂ’t matter if you are writing about the President of the United States or Colibri pocket watches. You have to do your research and gather the facts. There is nothing more disgraceful than an erroneous report or a fabricated statement, even for something as seemingly innocent as Colibri pocket watches.
If you want to be a writer, you have to write the right way, and the way to do that is to persevere to know the truth, stick to those truths, and be ready to substantiate those truths. You must be free of prejudice and supposition and know that ego is your folly.
Appreciating Criticism
As a writer, you have to know that you wonÂ’t please everyone. No matter how proud you are of the piece you wrote on Colibri pocket watches or of your dissertation on the works of James Joyce, you have to accept that there will always be people who will criticize you. Know that all criticisms are constructive and you can learn many things from them. Remember that the world is constantly changing and there is much to be learned in every single instance.
Going For It
With all these in mind, youÂ’re well on your way to being a part of the freedom of expression at its very best. If you have a story to tell, pick up a pen and write it. If you have something to say or a message to deliver, get those fingers working and start typing. Most importantly, donÂ’t be afraid to put your work out there. Remember that youÂ’ll never know your true worth as a writer until youÂ’ve been read.
Contrary to what most people think, writing involves more than stringing words together to form a coherent thought. Anybody can write, but only a chosen few can be real writers. Writing is an art, a craft that must be honed and perfected before true accomplishment is met. It is a skill that has been around for thousands of years and those who have it possess true power in their hands.
The True Writer
Any writer can make a well-loved monarch look bad or a criminal look good, but a true writer can write about anyone or anything without prejudice and without judgment. He or she can write about Colibri pocket watches just as well as he or she can write praises dedicated to the Taj Mahal. Indeed, no subject is too mundane and no person is too unimportant for a true writer. He or she writes the truth as he or she sees fit and can spin tales around Colibri pocket watches to spellbind even the most skeptical reader. Such is the power of a great writer.
Writing Right
To write and to be great at it, you need more than a computer or a pen and paper. You need more than skill and talent. Like all great endeavors, determination and tenacity is needed.
A writer must have the patience to do painstaking research in the pursuit of truth or accuracy. It doesnÂ’t matter if you are writing about the President of the United States or Colibri pocket watches. You have to do your research and gather the facts. There is nothing more disgraceful than an erroneous report or a fabricated statement, even for something as seemingly innocent as Colibri pocket watches.
If you want to be a writer, you have to write the right way, and the way to do that is to persevere to know the truth, stick to those truths, and be ready to substantiate those truths. You must be free of prejudice and supposition and know that ego is your folly.
Appreciating Criticism
As a writer, you have to know that you wonÂ’t please everyone. No matter how proud you are of the piece you wrote on Colibri pocket watches or of your dissertation on the works of James Joyce, you have to accept that there will always be people who will criticize you. Know that all criticisms are constructive and you can learn many things from them. Remember that the world is constantly changing and there is much to be learned in every single instance.
Going For It
With all these in mind, youÂ’re well on your way to being a part of the freedom of expression at its very best. If you have a story to tell, pick up a pen and write it. If you have something to say or a message to deliver, get those fingers working and start typing. Most importantly, donÂ’t be afraid to put your work out there. Remember that youÂ’ll never know your true worth as a writer until youÂ’ve been read.
