Be A Writing Whiz Market Your Articles

Be A Writing Whiz – Market Your Articles

If you’re a writer who can write short, snappy, but chock-full-of-information articles, then the Web is your perfect home. For anatomical reasons, web surfers cannot read long articles with text-rich paragraphs – but they’re after information, and if you can provide it, then you’re a winner.

But how do you let the world know that you can write well? And how can the world know that you are willing to offer your services as an article writer?

The key is to successfully market yourself by marketing your articles. But if you can’t send out dozens of emails to prospective clients, or spend hours designing a website, what can you do to get people to hire you?

The key is to write one, and only one ground-breaking article, and to include a resource box.

A resource box contains information about you, and it will usually be at the end of your article. But to make your Web visitors curious, you have to make a resource box so brief and loaded with information, they’ll want to hire you after they read the first five words of it.

So what should be in your resource box?

• Give your name – not your full name that stretches all the way out of your birth certificate, but the name you would like to be placed on checks, and how you would like request letters to be addressed. Oftentimes, online writers rely so much on their email addresses and contact details that they forget to put their names down.

• Give your website address, if you have a website. Direct your prospective clients to formal samples of your writing – not to your informal blog where you have details of what happened during your day, all in “Net-Speak.”

• Make your pitch – a one to three sentence proposal that shows readers what makes you and your writing unique. Some marketing experts refer to this as your unique selling proposition, or your USP, the promise of fulfilling an unmet need. Others call it the “Elevator Pitch,” or what you would tell a prospective client if you were caught for a few seconds together on the elevator.

The key to making a pitch is brevity: say in a few words all that makes you special.

• Make a call to action by inviting people to visit your website and take you on as a writer. This can be done in a simple sentence that will tell prospective clients that you are the person for the job, and that if they do not take you on, they will regret their choices for the rest of their lives (of course, in not too many words).

• Lastly, give your contact information. Give only your professional email addresses, not your “cute” e-mail addresses, such as teddybear@ilovechocolate.com. This does not reflect well on your credibility as a writer, and it will make you appear juvenile, no matter how “cute” your e-mail address is. Stick to yourname@youremailprovider.com (Yahoo and Google Mail are acceptable providers). If you do not have such an address, get one.

“Your Name” email addresses are not only more professional-looking, they are easier for your busy clients to remember.

If you follow your writing rules when making your resource box – that is, if you keep it short and to-the-point, you’ll be sure to get a lot of clients clamoring for your services in no time. All you have to do is advertise well and frequently, and make your writing shine.

BONUS : Benefits Of Submitting Articles – 10 Reasons Why Free May Bring In The Bucks

Websites, Bloggers, Ezine Publishers all need content. All business need exposure and advertising. Writing artilcles to share your expertise with others can benefit in a number of ways even if you offer your articles freely.

1. Brand Yourself. You will brand your website, business and yourself . Make sure you include your name, business name, credentials, web site address and e-mail address in your resource box.

2. Gain credibility. You will become know as an expert on the topics you write about. Get an edge on your competion with a boost in credibilty.

3. Free advertising. This will broaden your advertising efforts in addition to yur normal advertising budget.

4. Get Published All Over The Web. Multiple visiting publishers to need free content for their websites, ezines, blogs and more.

5. Get Published in Offline Content. Some publishers may put your content in ebooks and so your advertising can multiply further.

6. Gain Trust. If when people read your article they like it, they will be more likely to buy your product or service increasing your profits.

7. Highlighted Exposure. A publisher may choose to place your article on their homepage or high traffic blog. Placement can increase credibility as well as exposure.

8. Long Term Advertising. Your article may end up in archives to ezine publications. Some subcribers like to read back issues before subscribing.

9. Multiply Income. You may get extra income from people who want to hire you to write other articles, books or even speak at seminars. This can be a great way to multiply your income.

10. Link Popularity! When publishers begin placing your article along with resource box on their websites you will start to raise your search engine rankings.
The more links back to you site the more popular you are with the search engines. Start gaining all sorts of popularity today!