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5 Ways A Reader Can Respond To Your Article.
When reading your article a reader can get warmed up and react on your article in several ways. A responsive reader will want to:
1) Visit your website link in the resource box
This is probably the most common response people seem to go to, even if it is the wrong one. People are so fixated with wanting their readers to go to their websites and buy straight away.
Tell me something, how many strangers on the Internet have you brought something from because they just told you a great story? None right?
You have to preheat (or presell your readers) the oven before you can ask for their credit card details.
Sending your readers to your website will usually result in a lower sales percentage straight off the bat. That is of course if you are selling them anything at all.
If you were selling them something, the best bet would be to send them straight to your newsletter signup link in your resource box.
But if you are sure you want to send them to your website, the best way to do that is to tell your readers (in your article) that if you go to your website (in your resource box), there is a free gift (of value) they can get, just by visiting your site.
Make sure if you do this, it's not a blatant plug for a product and the gift is of real value, or very few publishers will publish your article, and fewer readers will respond to you in the future. No one likes being sold straight off the bat, and by giving them a free gift, or getting them to give you their email address some way is the best way to go.
2) Visit your affiliate link
This one is quite tricky.
For starters, some publishers don't allow you to put affiliate program links in your article at all, and if you do, they have to be completely in context and it must be one brilliant article, but that's not a problem.
You can of course put an affiliate link in your resource box, which would be allowed straight away.
3) Subscribe to your mailing list.
This is one of the better options. Why, because when they sign up for your mailing list, they are giving you permission to contact them via email on a regular basis.
It would be very hard in your article to announce your mailing list in context of the article, as it would come off as a blatant plug, so the best bet would be to include your subscribe email address in your resource box.
Send them to a splash page where you can capture their email address. Or let your readers to send a blank email to your autoresponder/mailing list email address and subscribe from there. Give them a free gift, something of value.
4) Refer your article to others
If you want your readers to refer your articles to other people, here is what you do.
(This is a good idea if you have affiliate links in your article)
You send them to a website, with a refer a friend script. This website also has your previous articles on there as well in an easy to use site.
You see how many possibilities there are.
By giving them something in return with value, like a free 5-day course, you get them to refer your article/website to their friends.
5) Contact you personally
If you want people to contact you personally, don't make them dig through a website to find your contact details. At the very least, put your email address in your resource box, if not your business phone number.
BONUS : 5 Writing Myths Busted
One common element whenever human beings gather is the need to talk and share experiences. Often that need turns into something a little more fun, a little more dangerous -- gossip. Gossip is often fun but it can also be dangerous because it spreads quickly (because it is fun) and often distorts or even completely avoids the truth. Gossip creates myths in many fields and professions, and the field of writing is especially prone.
The top five myths about writing are:
Myth 1: Writing is easy for some people. Let me tell you that is just about the biggest myth going. I have been a professional writer for going on three decades now. I also know many other professional writers of various ages, experience, and income. I don't know a writer that will tell you that writing is easy. Writing is brutal, hard work and there are times when I think it would be easier to simply open a vein as Red Smith said. However experience and practice can make many writing tasks easier. There are some writing tasks that I can almost accomplish on autopilot because I have written that specific format and/or topic a lot.
Myth 2: Writing requires talent. I won't lie. Talent can certainly help and talent is what separates the great writers from the good writers. But the truth is that talent is not enough to make a writer great or even good and talent is not a necessary requirement to be a good writer. Writing is a skill that can be learned, developed and honed. If you practice your craft, if you read the writing of others to learn more about your craft, and if you seek and accept guidance and suggestions about your writing then you will improve and grow as a writer. Dedication harnessed with talent can create amazing results but if I had to pick just one then I would go with dedication. You can always increase your skill level through dedication.
Myth 3: Writing isn't an useful skill. I have made my living as a writer for my entire professional life but even if you don't intend to make your living with words you will need this crucial skill. There simply isn't a profession that does not involve writing. Perhaps the form will vary, but written communication is the cornerstone in every professional field. Your writing ability will often impact landing a job as well as advancing in your career. Today written communication is even more crucial in professional and personal relationships.
Myth 4: You can't make a living as a writer. I can remember when I told my father that I wanted to be an English major in college. He was very worried that I wouldn't be able to support myself. The truth is that I have never had trouble finding a job and today I own my own business because of this flexible and important skill. Not only can you make a living as a writer but writing is an essential tool for many other careers and professions.
Myth 5: Writers block is alive and torturing writers as you read this. I'm not dismissing the difficulties inherent in dealing with writers block but whenever I talk with writers purportedly suffering from it they fall within two general groups. The first group actually creates their own block by insisting on the perfect place, mood, or alignment of planets in order to write. This is beyond ridiculous. One of the many benefits I gained from years of newsroom experience is the ability to write in almost any condition or mood. Deadlines will teach anyone how to give writers block short shrift. The second group I have more sympathy for as their problem really is internal in nature. Usually the problem is that the particular story (whether fiction or nonfiction) they want to tell is not yet finished cooking in their brain. In this case, while the writing may be stalled I don't agree that it is blocked. The writer must listen to that inner voice and respond appropriately. Sometimes the idea needs more time to percolate and sometimes more research and/or planning is necessary. Once the proper adjustments are made the writing will begin to flow again.
Don't let your writing fall victim to these five myths about writing.