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What Can The Mystery Writers Of America Learn About Discriminati

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leroman
What Can The Mystery Writers Of America Learn About Discrimination From The Sneetches?

The Mystery Writers of America (MWA), an organization that defines itself as " the premier organization for mystery writers, professionals allied to the crime writing field, aspiring crime writers, and those who are devoted to the genre," has developed a list of "approved publishers," and a set of criteria authors must meet to join as active members or enter the prestigious Edgar Award contest. The MWA criteria blatantly discriminate against authors whose books are published by companies that are not on an MWA-approved list. And in an alarming trend, conferences and contests are adopting this discriminatory, elitist list.

The MWA approved-publisher list reminds me of the Dr. Seuss story about the Star-Belly Sneetches. If you recall, down in Sneetchland—or wherever they lived—some Sneetches had stars on their bellies and some didn't. The Star-Belly Sneetches thought they were so much better than the Plain-Belly ones that they ignored them, didn't invite them to their events and generally would have nothing to do with them. This is a lot like the way some traditionally-published authors aren't inviting us self-published or independently-published authors to have author status at their conferences.

Under the MWA criteria, for me to have "author status" at these conferences, my book must not have been published by a privately-held publishing company with whom I have a familial or personal relationship, and it must not have been published by a company in which I have a financial interest. And, the publisher of my book must be on the MWA list of approved publishers, which requires that a publisher meet a long list of criteria—including having been in business for at least two years since publication of its first book by a person with no financial or ownership interest in the company, and publishing at least five authors per year other than those with financial or ownership interest in the company.

Some who defend the use of the list (let's call them the old guard) say the list's use by conferences is not discrimination because no author has a right to have author status at a conference. The old guard says that the authors and publishers whose books are rejected are only rejected because their books don't meet certain standards. They liken this to other requirements—say, for example, a job description that requires an applicant to have at least two years of experience in the field in order to be considered for employment. So—the old guard asks triumphantly—would you say that all the people who don't have two years of experience are being discriminated against by this job requirement?

Duh. Of course we wouldn't say that. We (let's call us the reformers) would agree that we can't claim it is our right to be on a panel at a conference or have our books for sale in a conference's dealer room. All we are saying is that if some authors are to be granted certain privileges and status, the criteria for who is or is not selected should be based on individual merit. Judge the books by their quality. Don't assume you can judge their quality on the basis of who published them. Don't assume that if they were any good they would have been published by a traditional publisher. That is discrimination because it's exclusion based on being in a certain category or group, rather than on the merit of the book.

But back to the Sneetches. One day a guy named McBean showed up in Sneetchland with a machine that, for a small fee, would add stars to the bellies of the Plain-Bellies. Thrilled, they lined up, went though and popped out with stars. With great excitement they proclaimed that they were exactly like the Star-Bellies and no one could tell them apart. No surprise that the Star-Bellies were very upset. They knew they were still the best and the others were the worst, but they didn't know how to tell who was who anymore.

HmmmÂ…maybe that's what some traditionally-published authors are worried about. Self-publishers and small independent presses have gotten so good that it's hard to tell our books from theirs. Good grief! Someone might mistake one of our books for one of theirs, start reading it and actually like it before realizing that it should be considered inferior because its publisher isn't on the approved-publisher list.

But the Sneetches' story goes on. Once more, the clever McBean had a solution for them. For a slightly higher fee each, he put the original Star-Bellies through the machine and removed their stars so they once again looked different from the others and could proclaim that they were the best. Well, then the Sneetches with stars had to go through the machine again and get theirs removed. And then the others got their stars put back on—and on and on until no one could tell at all who was a Star-Belly and who was a Plain-Belly.

Wow! What if there was no MWA list of approved publishers? How would conferences like Left Coast Crime and Mayhem in the Midlands figure out which authors should be granted author status? Would they have to open their panels to applications from all authors? Would they have to accept all mystery books into their dealer rooms?

That's what the Sneetches did. They finally decided that stars didn't matter at all and that no kind of Sneetch is inherently better than the others. Will the Mystery Writers of America and conference organizers wise up the way the Sneetches did? We can only hope.
leroman
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BONUS : What Do Bestselling Authors Have In Common?

Nine Characteristics That May Surprise You.

In writing "The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Behind Them," (Dearborn Trade, 2005), we wanted to find out what separates the publishing industry elite, the bestselling authors, from all the thousands and thousands of writers who aspire to someday make the bestseller lists. We interviewed 24 of today's most popular authors, some of whom have endured on the bestseller lists for decades. As a group, these authors have sold more than half a billion books. It turns out that writing talent is not the only separating factor; in fact it may not even be the most important factor.

Find out what you as a writer may have in common with bestselling authors like Nicholas Sparks, Catherine Coulter and Susan Elizabeth Phillips and what you can learn from them.

1. Perseverance Is Key

Nearly all bestselling authors faced the same struggles early in their careers that less successful, even unpublished authors, face. Immediate success is rare. One distinction of bestselling authors is that they do not get as discouraged by lack of early success. They persevere. Their desire to succeed is enormous. Bestselling authors often have to demonstrate the patience and stamina to write a number of books before achieving notable success.

2. They Write, And Write And Write

The productivity, the writing output, of bestselling authors is much greater than the average writer's. They have the discipline to get up each day and produce high quality work. They don't wait for the muse to tap them on the shoulder. Some authors' literary production is phenomenal, such as Catherine Coulter, who wrote "Point Blank," she has produced over fifty bestsellers so far in her career.

3. They Like To Write And Write And Write

They would rather write than do anything else. It's not just that successful authors are more disciplined, though that is part of it; they simply enjoy writing more than other writers do. Many aspiring authors enjoy the idea of writing, not the hard work itself. Bestselling authors seem to thrive on the hard work, and they work much harder than we might suppose. Iris Johansen, author of "Countdown," writes two books a year, not because she has to but because she couldn't not do it. Writing is her passion.

4. Promotion Is Constant

Bestselling authors never stop promoting their books, no matter how successful they get. Many still market at the grass roots level, not just through national TV or radio interviews. They take the time to visit and meet individual bookstore managers at both chain stores and independents. They never relax and believe they have "made it." After ten bestsellers, including "The Notebook," Nicholas Sparks still tours with every new book.

5. Marketing Is Critical

Even if they have never taken a business course in college, they have an innate sense of marketing concepts such as brand building and product differentiation. They closely watch trends in the literary marketplace. They understand what it is about their books that readers respond favorably to. They take a strategic approach to their careers and they realize that much more goes into being a successful author than the writing itself. Carly Phillips big break came when Kelly Ripa recommended "The Bachelor" on The Kelly & Regis show. It wasn't just luck that landed her the recommendation, but a concerted effort on her part and her publicist's part.

6. Fans Are An Important Asset

Bestselling authors listen closely to what their readers say, and try very hard to meet or exceed their fans' expectations, but they do not necessarily pay close attention to what reviewers or book critics say. They don't even necessarily expect good reviews. Word of mouth support from readers and booksellers is more important to them than reviews. Linda Fairstein, the author of "Entombed" and the Alexandra Cooper series, loves book signings. At her level of success she doesn't have to do them but she loves talking to her readers.

7. The More Success The More Pressure

Bestselling authors face more pressure as they get more successful. As they rise to the top, there are increasing demands on their time. Top authors lead three very different lives. First, the quiet, solitary scholarly life of being a writer. Then participating in the team effort within the publishing house to make the book the best book it can be. This involves learning how to take advice from and collaborate with the professionals within the publishing house. Finally, the author must participate in the very public life of trying to sell books to the mass audience. They have to master all three lives if they intend to continue to achieve bestseller status. Susan Elizabeth Phillips worked for a month without a day off when "Ain't She Sweet" was released.

8. They're Grateful

Bestselling authors are keenly aware how fortunate they are to have arrived at the top of their profession. They sincerely appreciate their loyal readers. They recognize that they have been chosen to receive a strikingly rare, special distinction by a bustling, competitive marketplace. The success, fame and financial rewards that have come to them are often beyond the most extravagant dreams they had when they first sat down to write a book. Christopher Paolini credits the support of the teachers, librarians, booksellers and fans, for the success of his first book, "Eragon".

9. There Is No Single Profile For A Bestselling Author
Bestselling authors are seldom the top graduates from prestigious university writing programs. Writing may have been a second or third career for them, and the publishing industry values authors who bring life experience to their work, in fiction or nonfiction. Bestselling authors span all age groups, many different professions and varied educational backgrounds. There is no single profile for what a bestselling author looks like.
leroman
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