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Top 10 Website Copywriting Secrets
< < < Top 10 Copywriting Tips
Successful website copywriting is very different than traditional copywriting.
Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.
1 Whats in it for me? Why should I believe you? What do you want me to do and why should I?
Answer these questions immediately. The reader will leave your website unless these three questions are clearly answered in the beginning seconds
2. You must have a strong, reader-benefit headline. The headline is by far the most important part of your website as far as its effectiveness. The words used (ie the copywriting) must give a reader-benefits of your product or service , a big promise, a reward that the reader wants badly and as specific and concise as possible.
3. Focus your copywriting to accomplish one main goal, which should be to get the interested reader to call you or place their order.
By laser-focusing on one action youd like to reader to do most, your copywriting will be targeted, specific and powerful.
Of course there will be other information and details on your website and you can have a secondary goal for the reader to email you or sign up for your newsletter or download a report but focus mainly on te one specific action you ant the prospect to take.
4. Be exciting, informative, to the point, interesting. People will not read something that is is boring if they dont have to. Make sure you avoid corporate talk that is loaded with we and general information the reader already knows.
5. Write mainly to get sales or leads; and not for the search engines. Your website may be listed high by search engine, but what good is that if it does not bring you leads and sales.
6. Encourage interested readers to telephone you. A good salesperson can sell much more effectively by talking to a prospect than by just emailing. Talking builds rapport, trust, and questions asked so it is customized to the prospects specific needs and wants.
7. Words Sell and graphics are secondary, so be sure to invest properly in the copywriting on your website.
8. Answer the concerns and objections the reader has. Make a list of frequently asked questions. Answer them for the reader on your website. Overcoming objections and concerns is what often clinches the sale.
9. Use proven winners for successful copywriting. These include reader benefit copywriting, be specific, tell the full story of why you are the best choice for the reader, use customer testimonials, make an offer, use a guarantee, get action now.
10. Hire the best copywriter you can afford because the copywriting on your website has the greatest effect on its success or failure. This is not the time to be cheap.
< < < Top 10 Copywriting Tips
BONUS : Top Magazines For Dollhouse Enthusiasts
Dollhouses, which were once solely a childrens toy, have become a popular collectible and pass-time for many. As with any potential collection, there are magazines that support the hobby. And due to the worldwide enjoyment of this hobby, there are several magazines devoted to the crafting and collecting of miniatures. These three magazines are the best of the best in the field of dollhouses.
1) Dollhouse Miniatures is one of the best magazines to discover the wonderful miniatures to be placed in the dollhouse. This is not a magazine meant to sell you miniatures. It helps you find the perfect addition to a collection as well as ways to make your own dollhouses and dollhouse furnishings. It also contains useful articles on building dream dollhouses, preserving dollhouses, and displaying dollhouses with care. They also have their own website that allows for contact between dollhouse enthusiasts and also well-known dollhouse builders and artists. Dollhouse Miniatures is the perfect magazine for the dollhouse enthusiast who enjoys making their own creations.
2) American Miniaturist is the another top magazine available to miniature enthusiasts. It covers every aspect that a miniature collector could want. This ranges from how-to guides that show how to create your own miniatures, to where to find rare miniatures and everything in between. American Miniaturist offers a great website to its subscribers that gives access to message boards as well as patterns and guides. When you are looking for a specific miniature for your collection, American Miniaturist is the perfect place to start.
3) Miniature Collector is quite possibly the most all-encompassing miniature collectible magazine available. This magazine is available on five different continents, supplying dollhouse and miniature collectible information to enthusiasts all over the world. It boasts famous photographers and miniature experts to answer questions and give the best information. Miniature Collector caters to everyone from novice to expert. This magazine showcases the best places to purchase miniatures throughout the world. A special section of the magazine includes a listing of the best shops, auctions, exhibits, and collectible shows. The magazine also offers how-to guides to create your own personalized miniatures. Miniature Collector is the premier magazine for serious dollhouse enthusiasts.
Whether you are looking for doll houses magazines about building dollhouses, miniatures to add to your collection, or great how-to guides to create your one of a kind miniature collectibles, one of these magazines will have what you need. Dollhouse Miniatures, American Miniaturist, and Miniature Collector are the magazines to read for true dollhouse enthusiasts.
Dollhouses, which were once solely a childrens toy, have become a popular collectible and pass-time for many. As with any potential collection, there are magazines that support the hobby. And due to the worldwide enjoyment of this hobby, there are several magazines devoted to the crafting and collecting of miniatures. These three magazines are the best of the best in the field of dollhouses.
1) Dollhouse Miniatures is one of the best magazines to discover the wonderful miniatures to be placed in the dollhouse. This is not a magazine meant to sell you miniatures. It helps you find the perfect addition to a collection as well as ways to make your own dollhouses and dollhouse furnishings. It also contains useful articles on building dream dollhouses, preserving dollhouses, and displaying dollhouses with care. They also have their own website that allows for contact between dollhouse enthusiasts and also well-known dollhouse builders and artists. Dollhouse Miniatures is the perfect magazine for the dollhouse enthusiast who enjoys making their own creations.
2) American Miniaturist is the another top magazine available to miniature enthusiasts. It covers every aspect that a miniature collector could want. This ranges from how-to guides that show how to create your own miniatures, to where to find rare miniatures and everything in between. American Miniaturist offers a great website to its subscribers that gives access to message boards as well as patterns and guides. When you are looking for a specific miniature for your collection, American Miniaturist is the perfect place to start.
3) Miniature Collector is quite possibly the most all-encompassing miniature collectible magazine available. This magazine is available on five different continents, supplying dollhouse and miniature collectible information to enthusiasts all over the world. It boasts famous photographers and miniature experts to answer questions and give the best information. Miniature Collector caters to everyone from novice to expert. This magazine showcases the best places to purchase miniatures throughout the world. A special section of the magazine includes a listing of the best shops, auctions, exhibits, and collectible shows. The magazine also offers how-to guides to create your own personalized miniatures. Miniature Collector is the premier magazine for serious dollhouse enthusiasts.
Whether you are looking for doll houses magazines about building dollhouses, miniatures to add to your collection, or great how-to guides to create your one of a kind miniature collectibles, one of these magazines will have what you need. Dollhouse Miniatures, American Miniaturist, and Miniature Collector are the magazines to read for true dollhouse enthusiasts.
