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The Development Of Postcards
In 1865 at the 5th Worldpostkonference in Karlsruhe, Germany there was the first suggestion to induct a kind of postpiece with an integrated postmark. But this suggestion was rejected because of moral aspects.
At the end of 1869 in Austria there was an idea of an correspondence-card with an imprinted postmark. This card did cost 2 Kreuzer in contrast to a letter with 5 Kreuzer. In 1870 this idea was picked up in Germany. They have educed forms that had to prepay with a postmark though. Particularly in the German-French War in 1870/71 lots of cards were send via field post. These cards mostly showed landscape-motives of the conquered areas.
In 1872 the name postcard was born and for the first time firms did photos on the cards. One year later these cards were also available with imprinted postmarks. At the turn of the century postcards were offered in tobacco- and stationery shops.
Types of postcards:
Picture postcards:
The front-side of the postcard shows one or several photos of a holiday resort. On the back-side the sender has space for writing a few nice sentences to the receiver. The first picture postcard was send from a printer and bookseller named Albert Schwartz at the 10th July 1870.
Reply cards:
In 1872 the first postcard with an attached reply card appeared. Later these cards were also sold with imprinted postmark. That meant, that the sender also paid the postage for the receiver. In 1992 the production of these types of cards was stopped.
Film postcards:
On these cards you can find portraits of famous film stars and film-scenes. This idea came from the Ross-publishing house in the years between 1910 and 1920. About 40000 motives were published and today these cards are still popular collectibles.
Serrated postcards:
Since the 1st June 1913 postcards of an ordained series were delivered in form of stripes and later in sheets, too. Because the writing machine was more and more omnipresent in this time, you could write on these stripes one after another without changing the card. Later the serrated postcard was sold with a reply card, too.
World postcards:
Since the 1st July 1875 it was allowed to send postcards internationally. On these cards the imprints were of another language, for example in French. Later these cards were also available with a replay card. But it was more expensive because of postage increase due to a special handling like airmail or registered mail for example.
E-cards:
The electronic greeting card is the internet match to a real postcard. The providers of greeting card-sites offer several motives from different categories. Like with real postcards you can chose between, birthday, holiday or invitation cards, for example. The motives correspond to the virtual picture page of a postcard. The message as well as the sender and receiver data you enter in a webform. The card and the message are send via e-mail.
Furthermore you have the possibility to send animated pictures and music by this means. That makes the card more individual.
BONUS : The Different Methods Of Article Writing
by Ken Nadreau
If we were to try to list all the different article writing styles that exist or will exist, we'd probably end up with an encyclopedia, because writing styles are like fingerprints. No two are completely alike.
But there are some basic development structures that are, more often than not, used by the vast majority of article composers.
After all, there are very few reasons why you'd want to write an article in the first place, and so every article written will most likely have a similar purpose based on these few motives.
For example, you have the desire to either sell a product, build content for your website, establish yourself as an expert in your field, any combination of these, or all of the above.
That's about it, unless it's merely your job.
So there's usually some fundamental similarities among articles that can be drawn upon when you're setting out to write one yourself.
Take a look . . .
1. Product Introduction and Advertisement
When writing an article, it's not customarily wise to blatantly advertise your product directly. Readers are looking for information that will help them understand how to do something, or for recommendations about what to use.
If they wanted to be advertised to, they're simply go to the Classifieds and pick out the best product for the money.
So when you're setting out to write an article about a product, it's best to build your article loosely around the product without actually naming it or describing it.
That's what your sales page is for, right?
Thus when you want to write an article introducing a product, set out to create a scenario describing a situation where a product like you're marketing could be used.
Start with the problem that needs solving and conclude with some possible solutions. What you're doing is building an argument and leading the reader to an obvious conclusion. Finish it off with your bio box that leads them to your sales page.
2. Building Content
The key to building good, solid content for your website is somewhat different than writing an article to introduce your product. With your product introduction, your article is, obviously, product driven.
But when you want to build content, your motivation would be more niche driven, or keyword specific.
The objective is to fill your website with keyword rich article content to entice the Search Engines to spider your site with as much enthusiasm as possible. The more information you can supply on a specific topic, the more your site will be viewed as important and useful to general web surfer.
The Search Engines want people to use them, so when they find such a website, they're more than happy to list it.
So to accomplish this, your article would start out with a single keyword or key phrase that's specific to your website to establish the purpose behind it.
By sticking to this specific topic, you'll be assuring yourself of a well written article that fits right in with your website's theme.
3. Establishing Yourself as an Expert
Of all the reasons for writing articles, this one should be viewed as a long range approach. The concept behind it is to gradually produce articles based on one particular field in order for your readers to learn to associate your name with that one field.
The intended outcome is to establish yourself as a teacher, and one who has good recommendations to give. This, in turn, will help you develop a following of people who would actually go out of their way to find articles you've written.
This is a great way to build a mailing list too.
Once you've written several articles about a topic, you can then add a link in your bio box to a free report or ebook. When the readers click on the link, they're taken to a page that requires them to sign up to get the free publication.
So the more expertise you show in your articles, the more sign ups you'll get.
4. Combinations
Of course you can combine any of these methods and still come off with some great articles. However, you'd want to want to build on one method and incorporate the others in with less enthusiasm.
For example, you'd be hard pressed to prove yourself an expert and build a following if your articles were always obvious product endorsements. And your content building efforts would suffer if every article was more about your expertise than the niche topic its supposed to be about.
So though its possible, you're best bet would be to choose one method, or one purpose and stick with it for each article.
Whichever method you choose, its vital that you provide good quality work. Articles are a lot like Classifieds in one important way. A good one can entice almost assured positive response, and a bad one . . .
Well you know the answer to that.
by Ken Nadreau
If we were to try to list all the different article writing styles that exist or will exist, we'd probably end up with an encyclopedia, because writing styles are like fingerprints. No two are completely alike.
But there are some basic development structures that are, more often than not, used by the vast majority of article composers.
After all, there are very few reasons why you'd want to write an article in the first place, and so every article written will most likely have a similar purpose based on these few motives.
For example, you have the desire to either sell a product, build content for your website, establish yourself as an expert in your field, any combination of these, or all of the above.
That's about it, unless it's merely your job.
So there's usually some fundamental similarities among articles that can be drawn upon when you're setting out to write one yourself.
Take a look . . .
1. Product Introduction and Advertisement
When writing an article, it's not customarily wise to blatantly advertise your product directly. Readers are looking for information that will help them understand how to do something, or for recommendations about what to use.
If they wanted to be advertised to, they're simply go to the Classifieds and pick out the best product for the money.
So when you're setting out to write an article about a product, it's best to build your article loosely around the product without actually naming it or describing it.
That's what your sales page is for, right?
Thus when you want to write an article introducing a product, set out to create a scenario describing a situation where a product like you're marketing could be used.
Start with the problem that needs solving and conclude with some possible solutions. What you're doing is building an argument and leading the reader to an obvious conclusion. Finish it off with your bio box that leads them to your sales page.
2. Building Content
The key to building good, solid content for your website is somewhat different than writing an article to introduce your product. With your product introduction, your article is, obviously, product driven.
But when you want to build content, your motivation would be more niche driven, or keyword specific.
The objective is to fill your website with keyword rich article content to entice the Search Engines to spider your site with as much enthusiasm as possible. The more information you can supply on a specific topic, the more your site will be viewed as important and useful to general web surfer.
The Search Engines want people to use them, so when they find such a website, they're more than happy to list it.
So to accomplish this, your article would start out with a single keyword or key phrase that's specific to your website to establish the purpose behind it.
By sticking to this specific topic, you'll be assuring yourself of a well written article that fits right in with your website's theme.
3. Establishing Yourself as an Expert
Of all the reasons for writing articles, this one should be viewed as a long range approach. The concept behind it is to gradually produce articles based on one particular field in order for your readers to learn to associate your name with that one field.
The intended outcome is to establish yourself as a teacher, and one who has good recommendations to give. This, in turn, will help you develop a following of people who would actually go out of their way to find articles you've written.
This is a great way to build a mailing list too.
Once you've written several articles about a topic, you can then add a link in your bio box to a free report or ebook. When the readers click on the link, they're taken to a page that requires them to sign up to get the free publication.
So the more expertise you show in your articles, the more sign ups you'll get.
4. Combinations
Of course you can combine any of these methods and still come off with some great articles. However, you'd want to want to build on one method and incorporate the others in with less enthusiasm.
For example, you'd be hard pressed to prove yourself an expert and build a following if your articles were always obvious product endorsements. And your content building efforts would suffer if every article was more about your expertise than the niche topic its supposed to be about.
So though its possible, you're best bet would be to choose one method, or one purpose and stick with it for each article.
Whichever method you choose, its vital that you provide good quality work. Articles are a lot like Classifieds in one important way. A good one can entice almost assured positive response, and a bad one . . .
Well you know the answer to that.
