Article Marketing For Increased Traffic And Sales

Article Marketing For Increased Traffic And Sales

Article marketing is one of the most popular methods used by internet marketers to increase traffic to their web sites and hence increase their income. However, there are right ways and wrong ways to use articles to drive business to your site. Let’s look at the right ways.

Your article starts with the title, and this is true whether you are writing yourself or using an article ghost writer. Good ghost writers make sure that they fully understand what their client wants of an article before starting. The title should accurately reflect the content of the article, and also contain the keyword being used.

Articles should be based on a keyword since search engine optimization is just as important in an article as it is in the content of your web pages. Your articles can be listed in search engines in the same way as your web pages, even when they are on article directories. A directory is nothing more than a website containing articles as content. The keyword should be that of one of your own website pages that provides information on the article title. If you plan your article in this way, you will make best use of what article marketing has to offer.

The actual content should be specific to the keyword and be designed to tease, rather than provide everything there is to know about a subject. If you provide comprehensive information in your article, why should the reader bother to visit your web site? Make sure that your spelling is accurate and that your grammar is passable. It need not be perfect, but stay clear of fundamental errors such as subject-verb agreement: “the two women was deaf.” This is a turn-off to your readers, so try to avoid it.

Having completed the article, you must design your ‘bio’ or ‘author’s resource’ box. Most article directories allow you this facility, in which you can say something about yourself and provide the URL of your website. This should be worded to offer more information, such as “Peter has more tips how to improve traffic to your website on his web page --------“. You should provide the URL of a page that provides the readers exactly what they are looking for, not your home page address unless that is the most relevant to the article topic. They are interested only in information.

Having readers click to your site is the first way of increasing traffic through article marketing. Some readers will be interested in copying your article and putting it on their own site. They can do this, but must keep it intact, including your resource box. So you get even more traffic from the visitors to these other sites.

However, the marketing of your article is not finished there. You should submit it to as many article directories as you can. You can do this manually, by the use of submission software, or by using the services of a directory submission service. Each has its own advantages and disadvantages, and it is up to you which of the options suits you best. Personally, I use a combination of submission service and software, and can provide this information if required.

Search engines, especially Google, highly value one way links from another website back to your site. Not only do you get a one way link from each directory you submit to, but you also get one from the websites that copy your articles. This is a very powerful way of building links and improving your search engine listing. A high listing provides you with the most valuable traffic all – free organic traffic from search engines.

There are pitfalls you should avoid, the most obvious being that if you purchase bundles of articles you must not use these for directory submissions. They are of use only as content on your own website, and even then they are of little use due to the problem of duplicate content. Private label rights articles, which many subscribers receive from mini-site subscription sites, are the same. Unless you change them radically the directories will no allow them, and you could be banned from directories for using them without radically rewriting them.

In the long run you would be as well writing your own, when you are at least sure that they are original. Article marketing can provide with a significant increase of traffic to your web site of you are able to carry it out properly. Follow a few simple rules, then sit back and wait for all these visitors to flood your website.

BONUS : Article Marketing: How To Grab Your Readers Attention!

You may want to considering hiring a person who understands SEO and the other manners in which an Internet business can be marketing online in this day and age. Obviously, your SEO copywriter must have a solid understanding of the essentials of Search Engine Optimization.

When I do SEO for a client, I make a conscious effort to enhance the messaging without altering it significantly. When I show the client the first draft of my work, I invite them to make changes to it if rewording my work makes for better copy.

Okay everybody, last week I covered some of the scams and things that you should look out for. Today I'll go over some of the qualities you should look for when choosing an SEO Firm. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

How To Grab Your Readers Attention With Your Subject

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don’t have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there.

An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn’t mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them. You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don’t want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services.

One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail.

Marketing Online and Offline - Suppose you are having a travel related website, and want to pull customers. In this case you can choose both online, as well as offline marketing channel which is mentioned in the previous example.

I am always around if you have a question. I do work for an SEO company and as much as I'd like to get everyone who could benefit from SEO as a client I won't tell you not to go with a company besides the one I work for unless I am positive that it wouldn't be good for your business.

One of the earliest lessons learned from Google’s Jagger Update is that a page on a well-themed, topically focused website should perform better in Google than the same page on a poorly themed site. Always make sure your SEO copywriter gives you an indication of the number of words they expect to write per web page.

These keywords need to be acutely descriptive and very much common so that people who think of your business will come up with these keywords when searching fro business such as yours. Only then the SEO will work best for you.

Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails.

A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader’s attention right away. There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, “How to” , “tips”, “Guides to”, Methods in and others like that.

You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or “Is your boss always on your case?” Try to stay on the topic that pertains to your site so that you’ll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already.

You can also use a subject that commands your reader. Statements such as “Act now and get this once in a lifetime opportunity”, or “Double, triple and even quadruple what you are earning in one year”. This type of subject deals with the benefits your company provides with your product and services.

You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, “Announcing the new engine that uses no gasoline, It runs on water”. This creates curiosity with the reader and will lead them to open the mail and read on. The problem is that even if you have the time, you probably don’t have the resources to research the algorithm to know if it’s changed, which parameters are still important and which have become redundant, what you need to do to stay in the top ten.

Natural Links. SEO can come from natural ways too. This means that a webmaster on the net finds your site likes it and decides that it's quite useful for his visitors and links to it. This kind of links are called natural links and this are one of the most powerful links.

FFA stands for Free For All, pages which are designed to carry a designated amount of links on each page. Have in mind that when comes to link popularity relevancy counts and links form this pages will not going to help you much. Add to this that FFA pages have very limited life span, you will get the picture. High ranking can be yours! More on free SEO Tips. SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world.

However, if you have high traffic, and your website is well organized with the presentation, query and order links working perfectly - you will have no trouble in converting your visitors to along and cherished customers.