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Are You An Article Zombie
You are sick of duplicate content? Welcome to the club. What should you do different than 95% of article writers on the net?
Article directories and the web in general have been flooded by a tsunami of junk content on just about any topic you can imagine.
However, a great deal of this content does not contain anything useful and is pure advertisement or keyword stuffing. This type of content will hardly get read by anyone.
The people that produce this type of content I call article zombies. Their content does not have a soul. It does not inspire you or give you anything useful. They just bore you to death.
Before you start writing about a topic please make sure that you:
Have something meaningful to share
This does not need to be insider knowledge about a certain topic, but maybe an interesting opinion, a different view - some aspects not everyone already knows.
Know your target population
Before writing an article, know who your audience will be. Would you go on stage with your eyes shut? You need to know who you speak to. What are the interests of your audience? What pain or problem do they try to avoid?
Write for people - not search engines
SEO may be your initial motivation. But remember: There are more humans than search engines. Real people will read your article. If they don't like what they see do you think they will click on the link in your resource box?
Read your own words aloud before sending or submitting it somewhere
Too often you write something, but when you start reading it aloud in your own voice - it sounds stupid. If that's the case it probably is. When you make the transition from words in a computer to spoken voice - this is the first reality check for your train of thoughts and your narrative style.
Do not recycle existing articles
I know everybody tells you to take private label articles and rewrite them. My advice: Don't do it. If you start rewriting somebody else's article it will lose its own voice without getting your personal style into it. What you end up with is just a piece of text without a soul.
Have a strong feeling about what your are writing
This feeling does not always have to be positive. If you are mad at something - write it down. If you disagree with somebody else's article - great - write down your view. If you feel fascination - your words will be fascinating, if you are sad - so your words will be.
But if you feel nothing your words also won't have emotions.
So now let's get into the right mood and produce some really good content for your website - but first of all - for your visitor. Your visitor are human beings. Offer them what you would offer to a visitor in your home: The best you have to offer.
BONUS : Are You Confused About Copywriting And Looking For Answers
Copywriting is not what most people think it is. It is not a writer looking at a piece of paper and then simply re-writing the words. Copywriting is anything written that is used to promote something or to dissuade people. The effect of this form of writing is evident each time we open a magazine, turn on the television or surf the internet. Copywriters write the words that sell a thought, idea or product unlike the similar sounding word "copyright" which it is most often confused with.
Web copywriting has increased in the past few years as the popularity in search engines rises. Web copywriting is most often in regards to articles written in a specific manner. The articles are called SEO (search engine optimized) and are specifically written around certain key words. The key words are recognized by the search engine used and then cause the article or product to be displayed in the results. An example would be the words: dog clown suits. Any articles or promotional writing that is on an internet webpage that have those specific words written in sequence would come up as a result.
The use of copywriting does not stop at the internet. Advertising copywriting is a huge industry. Companies rely on copywriters to bring in more customers. An ad that does not make sense is one that consumers will ignore and thus the product or service is ignored. Ads can also be used to sway an audience against an idea. An example is the anti-smoking ads issued by government agencies and private groups to help show the affects of cigarette smoking on the body. The idea of a negative image is used to help keep young people away from smoking.
Thanks to the internet, freelance copywriter positions are opening up each day. Many job boards are finding themselves inundated with copywriting jobs. Most require some form of writing experience but often do not require a degree. Read through the ad carefully and see if you match the requirements.
The next time you watch a television ad, read through a magazine or surf the internet, consider all of the material that pops up at you. Copywriting surrounds us and influences in ways we never even notice. The reason we may pick one brand of sausage over another is because of an ad. If we hear a catchy phrase on a commercial, we remember it all day. All those little things are marketing working on our spending habits.
Copywriting is not what most people think it is. It is not a writer looking at a piece of paper and then simply re-writing the words. Copywriting is anything written that is used to promote something or to dissuade people. The effect of this form of writing is evident each time we open a magazine, turn on the television or surf the internet. Copywriters write the words that sell a thought, idea or product unlike the similar sounding word "copyright" which it is most often confused with.
Web copywriting has increased in the past few years as the popularity in search engines rises. Web copywriting is most often in regards to articles written in a specific manner. The articles are called SEO (search engine optimized) and are specifically written around certain key words. The key words are recognized by the search engine used and then cause the article or product to be displayed in the results. An example would be the words: dog clown suits. Any articles or promotional writing that is on an internet webpage that have those specific words written in sequence would come up as a result.
The use of copywriting does not stop at the internet. Advertising copywriting is a huge industry. Companies rely on copywriters to bring in more customers. An ad that does not make sense is one that consumers will ignore and thus the product or service is ignored. Ads can also be used to sway an audience against an idea. An example is the anti-smoking ads issued by government agencies and private groups to help show the affects of cigarette smoking on the body. The idea of a negative image is used to help keep young people away from smoking.
Thanks to the internet, freelance copywriter positions are opening up each day. Many job boards are finding themselves inundated with copywriting jobs. Most require some form of writing experience but often do not require a degree. Read through the ad carefully and see if you match the requirements.
The next time you watch a television ad, read through a magazine or surf the internet, consider all of the material that pops up at you. Copywriting surrounds us and influences in ways we never even notice. The reason we may pick one brand of sausage over another is because of an ad. If we hear a catchy phrase on a commercial, we remember it all day. All those little things are marketing working on our spending habits.
