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Reprint Articles Hijacked By Text Link Ads Great For Authors
We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google AdSense which automatically identify the subject of the article and deliver an ad related to that subject.
But did you know that publishers can do a similar thing within the article itself? They can turn any word within your article into an ad! They use programs like TextLinkAds to turn select target keywords into hyperlinks to the advertisers website. When a reader clicks on a link, the advertisers website opens within the same window. In other words, the page is hijacked and your article disappears!
Gasp! As authors, we spend a lot of time planning and writing content designed to hold the readers attention. Surely we should condemn anything which hijacks our audience?
The answer to that question is most definitely, NO!
As a heavy Internet user, Im personally not a fan of text link ads. However, as an author of free reprint articles, I think theyre great. Before I explain why, though, lets cover off a few basics...
Text link ads some FAQs
Like every other form of advertising, text link ads have their detractors. The most common questions asked are:
Q: How can I tell if its a text link ad?
A: Although text link ads look the same as text links, you can identify them very quickly simply by mousing (hovering) over them. When you hover over a text link ad for about a second, a popup displays the details of the advertiser and the ad content. Check out http://www.seochat.com/c/a/Search-Engine-News/Microsoft-Hopes-to-Crush-Google/1/ for some examples.
Q: Are they ethical?
A: Text link ads are more covert than regular pay-per-click ads like Google AdWords. They look like normal text links, but they dont actually jump where you expect them to. For example, I clicked on a text link ad with anchor text MSN expecting it would take me to MSNs search, but instead it took me to the website of some sort of SEO service provider. As we all know, its quite common for people to link to their site using unrelated anchor text. Thats all text link ads are doing. So, by nature, text link ads are no more misleading than any other kind of link.
Q: Are they bad for the Web?
A: When people cant trust the links theyre clicking on, wont they stop clicking? Wont this have a detrimental effect on the perceived usability of the Web? I said above that text link ads arent really any more misleading by nature than normal text links. In reality, though, I suspect they may encourage the misleading use of anchor text, so in that respect, I think theyre detrimental to the perceived usability of the Web. But does this make them bad for the Web? I dont think so. In fact, I think their overall effect will be good. By bringing more advertisers (i.e. businesses) to the Web, text link ads ultimately make the Web more useful. Users will quickly recognize text link ads for what they are and adapt.
Q: Are they effective for advertisers?
A: I cant really answer that. Ive never used them, so youll have to ask someone who has. Of course, you could ask one of the companies that offers text link ad technology, but you already know their answer...
Q: Will they become more popular?
A: Once again, I cant answer that question with any authority. But I have my suspicions; I suspect they will become more popular, simply because there are a lot of web publishers out there who are willing to try programs that offer a revenue return. Ultimately, the popularity of text link ads hinges how successful they are for advertisers, not how well-liked they are among users.
Q: Can I stop it happening to my reprint article?
A: No. I believe that power lies solely with the publisher. Of course, you can forbid it in your reprint guidelines, but that will simply limit the number of times your article is reprinted (consequently limiting your referral traffic and link popularity).
Conclusion - Are any of these questions really important to article submission authors?
In my humble opinion, the answer, once again, is No! As authors of reprint articles, we love the Google AdSense arrangement because it creates a demand for quality content. The more high quality articles a publisher reprints, the higher their site rank, the greater their traffic, and the more they earn from the pay-per-click ads on their site. As a result, our article submissions get widely published and we build brand awareness, credibility, authority, referral traffic, and of course link popularity (i.e. increased rank).
Text link ads are no different. Like Google ads, they encourage the publisher to acquire more high quality content. Its as simple as that.
But my article is hijacked! What if the reader doesnt return? Theres no denying wed prefer to keep our reader. But most readers know where the Back button is, so if your article is good enough, theyll be sure to click it. And if they dont, well at least youve got the permanent link back to your site in the byline of your article. And after all, thats one of the big benefits of article submission, isnt it?
Anyway, enough talk. Lets see how it all unfolds.
Happy hijacking!
BONUS : Research Paper Ideas To Impress Your Professor
One of the criterion a teacher sticks to in order to evaluate your research papers is the way it is written, namely the manner of expression produced by the authors choice of words, grammatical structures, use of literary devices, and all the possible parts of language use. All together, the teacher evaluates your writing style.
Therefore, if you are aiming at high grades and a distinguish research paper, you should pay special attention to the layout of your research paper ideas in the first place.
First of all, you should remember that a research paper is a formal paper. Thus, you should obey all the principles of formal writing that include:
1. Sophisticated vocabulary;
2. Impersonal tone;
3. More frequent use of passive voice;
4. Complex sentence constructions;
5. Formal linking devices;
6. Punctuation;
7. Overall presentation.
Lets look at these points one by one, so that you can ensure that your research paper meets the requirements of the formal writing.
1. Sophisticated Vocabulary
Sophisticated vocabulary is a must while writing a research paper. The use of thoughtful words will definitely impress the reader with your creativity, intelligence, and intimate knowledge of the research paper topic.
However, you should not overuse sophisticated vocabulary and put worldly words where they do not belong. Try to find the golden mean between the extremes and replace advanced vocabulary with commonly-used words when necessary.
Surely, in your research paper you will want to use some unusual terms or references that are not familiar to the general audience. Your desire to give your research paper a scientific flair is always welcome. However, be sure to define or explain the terms you use, even though you know that the teacher is familiar with them.
You should avoid clichés, which are overused, colloquial and idiomatic expressions, or trite expressions that have lost their impact in meaning. Think of proper synonims to frequently used words, and, for instance, write opportunity instead of chance, or it is a well-known fact rather than everyone knows.
And stick to the golden rule of writing a research paper, namely make sure there is not a single contraction in your research paper.
2. Impersonal Tone
It is important that your research paper has no references to yourself, such as "I think..." or "It is my conclusion that..." You should avoid such expressions and replace them with neutral expressions by means of infinitive, or the passive voice. It is one of the key points of successful research paper writing.
3. More Frequent Use of Passive Voice
The passive voice of written research papers is effective in creating a sense of objectivity, such as focusing attention on the thing acted upon. It is also useful when the subject acted upon is unknown or unimportant, or if you want to use long modifiers at the end of the sentence.
But beware, and eliminate the passive voice where active should be placed. The enduring use of passive voice obscures the meaning and makes for boring reading. A natural symbiosis of the passive and active voices can work miracles.
4. Sentence Construction
Make sure you vary sentence length and structure. Let various sentence constructions take place in your research paper: simple sentences, compound sentences, complex sentences, complex-compound sentences.
In formal writing of research papers complex grammatical constructions are preferable. However, do not get caught into an endless loop of complex sentence structures and bring in your research paper simple sentences from time to time.
5. Formal Linking Devices
It is necessary to vary linking devices in your research paper. Instead of putting for example all the time, you can use for instance, in particular, especially. To express the effect you can vary the expressions like thus, therefore, as a result, consequently, so, as a consequence and so on.
If you face problems with finding synonyms, do not be lazy to go to a library and look up the words in a dictionary. Your efforts will be awarded hundred times, for the variety of linking devices guarantees a smooth flow of speech and a desired effect on the reader.
6. Punctuation
Every single writer should use punctuation in a wise manner to achieve the intended effect. Punctuation that is purely used can confuse the reader and leave him with no clear idea of what your research paper topic was all about.
Thus, keep the following punctuation caveats in mind: a period shows a full separation of ideas; comma and coordinating conjunction show such relationships as: addition, choice, consequence, contrast, or cause; a semicolon reveals that the second sentence completes the idea that was started in the first sentence.
Once you check your research paper for punctuation, the lions share of research paper writing is completed.
7. Overall presentation.
The overall presentation of a research paper counts greatly while evaluation; it has the power either to win the readers favor, or turn him down.
So, make sure your reader will be delighted at the sight of your research paper and make your research paper look properly. It means that, as a formal piece of writing, your research paper should not be brightly-colored or written in some funny font. Formal writing requires simplicity and accuracy.
Neatly laid out research paper ideas have all chances to be approved by your teacher.
By following the general principles of sentence construction, punctuation, and vocabulary use, you will be able to create a positive image of yourself as a bright, eloquent, and keen person, the one who is worth getting an excellent grade for their breath-taking research paper.
One of the criterion a teacher sticks to in order to evaluate your research papers is the way it is written, namely the manner of expression produced by the authors choice of words, grammatical structures, use of literary devices, and all the possible parts of language use. All together, the teacher evaluates your writing style.
Therefore, if you are aiming at high grades and a distinguish research paper, you should pay special attention to the layout of your research paper ideas in the first place.
First of all, you should remember that a research paper is a formal paper. Thus, you should obey all the principles of formal writing that include:
1. Sophisticated vocabulary;
2. Impersonal tone;
3. More frequent use of passive voice;
4. Complex sentence constructions;
5. Formal linking devices;
6. Punctuation;
7. Overall presentation.
Lets look at these points one by one, so that you can ensure that your research paper meets the requirements of the formal writing.
1. Sophisticated Vocabulary
Sophisticated vocabulary is a must while writing a research paper. The use of thoughtful words will definitely impress the reader with your creativity, intelligence, and intimate knowledge of the research paper topic.
However, you should not overuse sophisticated vocabulary and put worldly words where they do not belong. Try to find the golden mean between the extremes and replace advanced vocabulary with commonly-used words when necessary.
Surely, in your research paper you will want to use some unusual terms or references that are not familiar to the general audience. Your desire to give your research paper a scientific flair is always welcome. However, be sure to define or explain the terms you use, even though you know that the teacher is familiar with them.
You should avoid clichés, which are overused, colloquial and idiomatic expressions, or trite expressions that have lost their impact in meaning. Think of proper synonims to frequently used words, and, for instance, write opportunity instead of chance, or it is a well-known fact rather than everyone knows.
And stick to the golden rule of writing a research paper, namely make sure there is not a single contraction in your research paper.
2. Impersonal Tone
It is important that your research paper has no references to yourself, such as "I think..." or "It is my conclusion that..." You should avoid such expressions and replace them with neutral expressions by means of infinitive, or the passive voice. It is one of the key points of successful research paper writing.
3. More Frequent Use of Passive Voice
The passive voice of written research papers is effective in creating a sense of objectivity, such as focusing attention on the thing acted upon. It is also useful when the subject acted upon is unknown or unimportant, or if you want to use long modifiers at the end of the sentence.
But beware, and eliminate the passive voice where active should be placed. The enduring use of passive voice obscures the meaning and makes for boring reading. A natural symbiosis of the passive and active voices can work miracles.
4. Sentence Construction
Make sure you vary sentence length and structure. Let various sentence constructions take place in your research paper: simple sentences, compound sentences, complex sentences, complex-compound sentences.
In formal writing of research papers complex grammatical constructions are preferable. However, do not get caught into an endless loop of complex sentence structures and bring in your research paper simple sentences from time to time.
5. Formal Linking Devices
It is necessary to vary linking devices in your research paper. Instead of putting for example all the time, you can use for instance, in particular, especially. To express the effect you can vary the expressions like thus, therefore, as a result, consequently, so, as a consequence and so on.
If you face problems with finding synonyms, do not be lazy to go to a library and look up the words in a dictionary. Your efforts will be awarded hundred times, for the variety of linking devices guarantees a smooth flow of speech and a desired effect on the reader.
6. Punctuation
Every single writer should use punctuation in a wise manner to achieve the intended effect. Punctuation that is purely used can confuse the reader and leave him with no clear idea of what your research paper topic was all about.
Thus, keep the following punctuation caveats in mind: a period shows a full separation of ideas; comma and coordinating conjunction show such relationships as: addition, choice, consequence, contrast, or cause; a semicolon reveals that the second sentence completes the idea that was started in the first sentence.
Once you check your research paper for punctuation, the lions share of research paper writing is completed.
7. Overall presentation.
The overall presentation of a research paper counts greatly while evaluation; it has the power either to win the readers favor, or turn him down.
So, make sure your reader will be delighted at the sight of your research paper and make your research paper look properly. It means that, as a formal piece of writing, your research paper should not be brightly-colored or written in some funny font. Formal writing requires simplicity and accuracy.
Neatly laid out research paper ideas have all chances to be approved by your teacher.
By following the general principles of sentence construction, punctuation, and vocabulary use, you will be able to create a positive image of yourself as a bright, eloquent, and keen person, the one who is worth getting an excellent grade for their breath-taking research paper.
