Readers Are They Involved

Readers: Are They Involved?

There are two specific, yet lofty goals writers strive for every time they commit words to paper. That goal is to write in such a way as to draw their readers into the written word.

If this goal is in fictional writing the author wants the reader to become so absorbed in the story that they are both satisfied, yet sad to see the story end.

If this goal is in non-fiction the writer accomplishes the objective by relating details in a way that leaves the reader interested in the subject and with a desire to learn more.

For the successful fiction writer the term most often applied to this principle is Active Participation. When a consumer steps up the book display they are looking for certain things such as cover design, color schemes and just enough information to allow them to make their choice in thirty seconds or less. Once the reader has the book in hand they desperately want to be an active participant in the work. They want to identify with your characters and involve themselves in the plot line. They want stay up till 2 o'clock in the morning loosing themselves in a world you created. They simply want to know if you are going to be able to make that possible for them.

For the non-fiction writer the goal is to connect the reader to Active Learning. This process has seen non-fiction books include bullet points, ‘did-you-know’ segments and a link between facts and famous individuals that were involved. School textbooks are full of color and sidebars as they try to connect with students to bridge the gap between factual information to innovative ways to encourage active learning.

It is possible for both Active Participants and Active Learners to approach the written word with an inborn desire to learn and/or participate in the storyline. In this scenario the majority of the work is already done.

If a student comes to a textbook with a refusal to learn, then the best textbooks available may not be able to break through the student's self-imposed learning barrier. Similarly, if an individual purchases a novel with an 'impress me' mentality and are only interested in finding any inconsistency or flaw they may have difficulty participating in the work of fiction. Then again, they didn't really come to participate.

Ultimately what this means to the writer is there is a need to work hard in the removal of any stumbling block in an effort to allow your readers to become the active participant and active learner they want to be.

BONUS : Realities Of Publishing Your Own Book

Publishing a book is one of the best ways to position yourself as an expert in your field. Not only that but the book demonstrates your expertise in its best and most organized format. And perhaps the biggest advantage of all is that your book allows people to be introduced to your expertise without you doing a thing. Yes, you have to write it and get it published. And you also have to market it. But after that, you can sit back and let people read it on their own time.

So let’s talk about some of the realities behind publishing your own book. The biggest misconception people have about the process is that the publishing company does the marketing. Untrue. Regardless of the publishing company you use, the responsibility falls squarely on the author. And that’s a rude awakening for most aspiring authors.

Marketing is no easy task and the biggest priority of publishers considering your book proposal is NOT the quality of your writing or the brilliance of your idea but your ability to market you own book. Yes, it’s true. The biggest thing publishers look for when they evaluate book proposals is your audience and your following. They call it your platform and it refers to the activities you do everyday that put you in front of potential buyers.

The best thing you can do to increase the odds of your book proposal getting accepted by a publisher is to build your platform. Whether that includes workshops and seminars, press releases and media publicity, interviews and special events, blogging and podcasting or internet marketing, publishers need to know you have a strategy to promote your book and the tools necessary to pull it off. Indeed, they’re looking for a certain amount of star power.

If you don’t have a platform when you submit your book proposal, it won’t even get a second glance. That’s why it’s absolutely imperative to get the process started early. Offer workshops and seminars. Develop a website and build awareness and traffic. Use press releases to announce events or special milestones. Write articles, both online and off. Look for speaking engagements to build credibility and gain exposure. These are the things publishers will favor when evaluating your proposal.

Another misconception about getting a book published is that you’ll make money in the process. Unfortunately, this is rarely true on the first book. As an unproven author, you won’t be able to negotiate a big percentage in the book deal and the marketing campaign will devour most of the profits. The primary objective behind your first book should be to build credibility, gain exposure and validate your abilities as an author, including marketing. If you succeed, you’ll get a much better deal on your second book and that’s where you can start making money.

Publishing a book can be one of the best steps a person can take when developing a business. It sets you apart from the vast majority of others in your field and people will forever more treat you differently. But you also have to be realistic with the process and that’s what this article is all about. There is lots of information that can support the development of a platform and the marketing requirements on the Tactical Execution website and I encourage you to take advantage of those resources.