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Principles To Follow In Copy Writing
Children are fond of copying almost anything they see, especially if it's performed by an adult. Most kids now are familiar with the computer, and the many features of this amazing thing. But copying is not always interpreted with its literal meaning. There's this process which is considered an art in itself that only well-experienced and dedicated persons can do, and this is called copy writing.
What then is copy writing? Since the birth of the internet, there have been a lot of opportunities for people who want to earn money. And copy writing is just one of them. Copy writing is defined as the art or process which involves writing marketing and sales related materials. Its primary objective is to promote a certain person, opinion, business, or idea. Different areas of business like business plans, sales letters, advertising, and other media are using copy writing. Through this process, the business is able to persuade readers or listeners to act.
Copy writing can't be done effectively by just any individual. The person responsible for carrying out this work must follow certain principles, like:
- Knowing your very own product, this is the foundation of effective and efficient copy writing; if you know what your product is, it is easier for you to be passionate and believe in such product. It is quite unethical to sell or advertise something that you havent tried yourself.
- Who are your customers? In order to write the best copy writing ever possible, you must know your target customer. Identify the specific person (he/she is an executive or a homemaker), their age range, sex, etc. what you're writing should suit your readers needs and not yourself. Test your website; most prospects leave the site because it is quite confusing or tedious.
- The benefits; your website's home page should not contain your mission; the people cares about what benefits you can give to them whether you can make them rich, entertain, feel better, or save time. If you can catch the reader's interest, then you're at it.
- You have to establish trust; credibility is one thing especially on the net where you can't actually see who your customers are, you can offer free trials, testimonials, guarantee for money back if they are not satisfied, and most of all, never forget to put your contact numbers, email addresses, or you can even put a picture of yourself. Make it appear as if you're sitting beside each other and talking.
- Use short headings since most people only scan a home page; you must be able to grab their attention.
- There are word which you should often not use like if, should, but, could, and the like. It is best for you to use words as proven, free, breakthrough, discover, learn, benefit, complete, first, exclusive, and other positive words. Avoid using too many 'me' or 'I'.
- Make it short but dont disregard its quality.
- You have to create a sense of urgency, a time limit, for the reader to act immediately.
- You must be able to hook your prospects the very first time they enter your site.
- Grammar, spelling, and formatting; your sales effort can be killed all because of typos. Errors pertaining to grammar, exclamation marks, and caps are a big no in copy writing.
If you incorporate all this principles in copy writing, then it is a sure fire hit.
BONUS : Procrastinators Anonymous (paa)
As you probably have already guessed, I have a problem. I am seriously battling with procrastination and I think Im doing very well so far. You see, the good news is that I am not ashamed or too afraid to admit it, and neither should you be. I bet youre saying to yourself right now, I dont have a problem. Well I am here to tell you that there is hope for you. We will overcome this, together, but the first step towards recovery is being able to admit the problem. To make it a little bit easier for you, I will go firstHi, my name is Siobhan and I am a procrastinator. You see, that wasnt so bad. So, are you ready to admit that you should be doing something else right now besides reading this? Dont worry, it happens to the best of us; literally.
Wouldnt that be something if there really was a Procrastinators Anonymous Association (PAA)? The thought sounds good, but Im not too sure about how good of an idea it would be to actually start one. I can already foresee a few hurdles with having a PAA; for one, members may keep postponing the meetings for no apparent reason. Another thing is there would probably not be enough room to hold almost every single person in the world. Lets face it, we all procrastinate. As a matter of fact, we are all experts at it and lucky for us it isnt as bad as is made out to be.
As a writer, procrastination gives me a chance to think about my book while Im doing something else in place of writing it. What better way is there to make use of all that time other than using it to contemplate new ideas, fine tune details, and get everything just right before I actually sit down to write? I once read somewhere that the biggest procrastinators tend to be very creative and intelligent. I am in no way making excuses for my procrastination; instead, learned to just appreciate and accept it.
It may sound crazy but I believe that the rest of the world also loves it when I procrastinate. Suddenly, everyone seems to get my undivided attention. My dog gets walked for a few extra minutes, phone calls get answered, and even missed calls get returned. It also seems to be the times when my stomach talks to me more than usual and the best songs come on the radio that I just cant resist singing along to. The even crazier thing about it is I only procrastinate like this when it comes to writing. I dont know why I do it, but it always seems to happen. I became curious and asked some other writers, artists and creative people if they experience anything similar. To my surprise, I was not alone. That is when I decided to write off my procrastinating tendencies as a trait that all writers and artistic people are just born with.
As a person who thirsts for knowledge, I did some research and found out that writers are known to procrastinate. Many well known writers are considered to be some of the biggest procrastinators. Inspiring isnt it? If you really think about it, procrastinating can indeed be useful and necessary at times because it allows the writer to let go. Sometimes when you hold on to an idea too tight or try to force creativity, it seems to pack up and take a vacation somewhere, leaving you frustrated. But when you just let it go, it comes to you as naturally as feeling the warm sun against your skin. Its no different than trying to remember that name that on the tip of your tongue. As long as you spend wrecking your brain trying to remember it, it never comes; but the second you stop trying and just let it go, doesnt the name blurt out of your mouth as if you werent even trying to remember it in the first place? Some things are just unexplainably strange.
So now that I have admit my problem, which in essence has turned out to be not much of a problem at all, can you admit to being a procrastinator and accept the rewards and benefits that come with resourcefully killing time? I know one thing; it may have taken me 20 hours to write something that could have possibly been done in less than an hour, but who is to say that I would have came to these conclusions that fast? I want to give a special thanks to those four chocolate chip cookies that I ate, the glass of milk that helped wash it down, my supposedly housebroken dog for making mess on the floor, and my computer for acting up and erasing those much needed files. I am a procrastinator par excellence.
As you probably have already guessed, I have a problem. I am seriously battling with procrastination and I think Im doing very well so far. You see, the good news is that I am not ashamed or too afraid to admit it, and neither should you be. I bet youre saying to yourself right now, I dont have a problem. Well I am here to tell you that there is hope for you. We will overcome this, together, but the first step towards recovery is being able to admit the problem. To make it a little bit easier for you, I will go firstHi, my name is Siobhan and I am a procrastinator. You see, that wasnt so bad. So, are you ready to admit that you should be doing something else right now besides reading this? Dont worry, it happens to the best of us; literally.
Wouldnt that be something if there really was a Procrastinators Anonymous Association (PAA)? The thought sounds good, but Im not too sure about how good of an idea it would be to actually start one. I can already foresee a few hurdles with having a PAA; for one, members may keep postponing the meetings for no apparent reason. Another thing is there would probably not be enough room to hold almost every single person in the world. Lets face it, we all procrastinate. As a matter of fact, we are all experts at it and lucky for us it isnt as bad as is made out to be.
As a writer, procrastination gives me a chance to think about my book while Im doing something else in place of writing it. What better way is there to make use of all that time other than using it to contemplate new ideas, fine tune details, and get everything just right before I actually sit down to write? I once read somewhere that the biggest procrastinators tend to be very creative and intelligent. I am in no way making excuses for my procrastination; instead, learned to just appreciate and accept it.
It may sound crazy but I believe that the rest of the world also loves it when I procrastinate. Suddenly, everyone seems to get my undivided attention. My dog gets walked for a few extra minutes, phone calls get answered, and even missed calls get returned. It also seems to be the times when my stomach talks to me more than usual and the best songs come on the radio that I just cant resist singing along to. The even crazier thing about it is I only procrastinate like this when it comes to writing. I dont know why I do it, but it always seems to happen. I became curious and asked some other writers, artists and creative people if they experience anything similar. To my surprise, I was not alone. That is when I decided to write off my procrastinating tendencies as a trait that all writers and artistic people are just born with.
As a person who thirsts for knowledge, I did some research and found out that writers are known to procrastinate. Many well known writers are considered to be some of the biggest procrastinators. Inspiring isnt it? If you really think about it, procrastinating can indeed be useful and necessary at times because it allows the writer to let go. Sometimes when you hold on to an idea too tight or try to force creativity, it seems to pack up and take a vacation somewhere, leaving you frustrated. But when you just let it go, it comes to you as naturally as feeling the warm sun against your skin. Its no different than trying to remember that name that on the tip of your tongue. As long as you spend wrecking your brain trying to remember it, it never comes; but the second you stop trying and just let it go, doesnt the name blurt out of your mouth as if you werent even trying to remember it in the first place? Some things are just unexplainably strange.
So now that I have admit my problem, which in essence has turned out to be not much of a problem at all, can you admit to being a procrastinator and accept the rewards and benefits that come with resourcefully killing time? I know one thing; it may have taken me 20 hours to write something that could have possibly been done in less than an hour, but who is to say that I would have came to these conclusions that fast? I want to give a special thanks to those four chocolate chip cookies that I ate, the glass of milk that helped wash it down, my supposedly housebroken dog for making mess on the floor, and my computer for acting up and erasing those much needed files. I am a procrastinator par excellence.
