Knockout Content Rich Article Techniques For Writing Must Read L

Knockout Content-rich Article Techniques For Writing Must-read Lead Paragraphs

In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you're an expert at writing content-rich articles. One key component of a clear article is, of course, the lead paragraph. Second in importance only to the headline itself, the lead graf (paragraph for short) has to be engaging, informative and lead the reader to believe you're the one with all of the great advice they've been looking for.

Write a good lead-in and your readers will be anxious to act on whatever advice you share in the article itself and if they do find value in your advice in the article – they'll be very hungry for me of your expertise. Hence, more sign-ups to your e-mail newsletter – or better yet, more sales of your products and services.

So here are a few ideas for writing engaging lead paragraphs for your target audience:

A problem: Try to identify with a huge challenge or issue your audience is facing. Most likely you're facing it too. So expose your experiences with this problem. You'll endear yourself to your audience, cementing your status as the authority in your industry. Here's an example of a problem lead:

Mistakes. We all make them and no one wants to admit to them. We're all faced with the question, how do we recover after we make the occasional slip-up? When it comes to e-mail marketing there's a huge debate over whether to 'fess up or to make like an ostrich and stick our heads in the sand. I'll offer my solution in four words: Own up to it.

A statistic: You'll have to check your specific industry publications for these stats. Even if you see something in the mainstream news, you can always put a twist on it that relates specifically to your industry. Here's an example of this kind of lead/identifier paragraph:

What's that sound? You know - that slipping sound you keep hearing. If you're still writing your marketing pieces in-house, you're hearing the sound of market share slowly slipping away from your business. Here's why: A recent survey shows 72% of your col leagues outsource so that they can focus on serving their customers and reducing costs.

The news: You can tailor national and even international news to meet your needs with your identifier paragraph. For instance, I just used the SARS epidemic to display the benefits of teleseminars. Too much of a stretch? You be the judge:

Picture this: The task of setting up a conference has fallen to two marketing managers in Beijing. One tests the market and discovers his company's client base is ready for teleseminars. Our other marketing manager decides to follow the same road as the many managers before her and sets up a live conference at a hotel in downtown Beijing. The story of the SARS epidemic breaks just days before their events. Which manager gets to keep his or her job?

Note: In the example above I also used another extremely effective writing technique called "painting the picture." This is used throughout writing whether it's commercial or creative. Setting a scene for your readers is a wonderful tool for persuasion. You're in control, you can paint the option most beneficial to you as the best option and the one that isn't so beneficial as the worst option.

Your readers will think you're great because you're not telling them what to do, you're just presenting them with information they can use. But in the end you've persuaded them to use your products or services - if you paint the picture correctly.

BONUS : Learn How To Use Commas Properly

The comma is the most frequently used internal mark of punctuation. Of all the marks of punctuation, it has the widest variety of uses.

Using commas with dates, addresses, greetings, names, and large numbers

* Commas are used with full dates (month, day, and year) but omitted with partial dates (month and year):

1. Gas has been first used by the Germans on October 14, 1914, when they fired a prototype of modern tear gas from artillery near Pyres. – Paul Fussel
2. In June 1985 Beth Henley was working on her fifth play.

Exception: No comma is used to separate parts of a date that begins with the day.

The atomic bomb was first dropped on 6 August 1945.

* Commas are required between most of the elements in place names and addresses:

1. Miami, Dade County, Florida
2. Writing Lab, University of California, Riverside

Exception: # Do not use comma to separate street number from the name of the street:

15 Amsterdam Avenue

# Do not use comma to separate a state from zip code:

5625 Waverly Avenue, La Jolla, California 92037

* In complete sentence, a comma must follow the last element of place name, addresses, or dates:

1. He shot himself twice, once in the chest and then in the head, in a police station in Washington, D.C., with the cops looking on. – Red Smith
2. July 4, 1776, was the day the Declaration of Independence was signed.

* Commas are used to set off the names of someone directly addressed in the sentence:

A few years ago, Mr. Taplow, I spoke to you about the possibility of a summer job.

* Commas are used after the greeting in a friendly or informal letter, and after the closing of the letter of any kind:

Dear Mary,
Sincerely,
Yours truly,

* Commas are used to set off titles or degrees after a person’s name:

Barbara Kane, M.D., delivered the commencement address.

Exception: But Jr., Sr. may be written without commas:

Sammy Davis Jr. started his singing career at age four.

* The comma is used after the last part of a proper name when the last part comes first:

Lunt, George D.

* Commas are used to mark groups of three digits in large numbers, counting from the right:

Antarctica is 5,400,000 square miles of ice-covered land.

Using commas with conjunctions

* The comma is used before a conjunction (and, but, for, or, nor, so, yet) linking two independent clauses.

Canadians watch America closely, but most Americans know little about Canada.

Exception: Some very brief independent clauses may not require a comma.

1. We dickered and then we made a deal. – Red Smith
2. I have seen the future and now I’m tired of it. – Gerald Nachman

* If one or both independent clauses have internal punctuation (especially commas), a writer might choose to separate two clauses with a semicolon and a coordinating conjunction so that the reader can easily see the main division of the sentence.

Genetically, we are nearly identical to mankind fifty thousand years ago; and some of us delight in the continuity represented by this, while others may be appalled. – Edward Hoagland

* Comma alone should be used between two independent clauses (comma splice):

“I plan to travel to England”, my friend said happily. “I want to visit Shakespeare’s birthplace.”

* When a conjunction adverb joins the independent clauses in a compound sentence, it is preceded by a semicolon:

Petra was absent on Friday; consequently, she missed the chemistry test.

* The use of a comma to join coordinate clauses is more common in novels, stories, and some types of journalistic writing than it is in serious expository prose. Although it is hard to make general statements here, it is safe to say this practice is the exception, not the rule. The comma is used by most writers to join coordinate clauses in the following situation:

# When the series of sentences takes the form of a climax:

1. I came, I saw, I conquered.
2. The leaves are turning to gold, squirrels are fattening, hunting time is near.

# When the statements form an antithesis, or are arranged in the “it was not merely this, it was mainly that” formula:
1. It was more than an annoyance, it was a pang. – Winston S. Churchill
2. To allow the Mahdi to enter Khartoum would not merely mean to return the whole of the Sudan to barbarism, it would be a menace to the safety of Egypt herself. – Lyton Strachey