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It's A Great Time To Be An Independent Writer
The world of publishing is about to change. It's an exciting time to be an Independent author. This long ignored group is beginning to organize and establish an entirely new marketplace for selling books. A community introducing voices never heard and stories never told to the world.
What they need is an on-line destination created for Independently published writers to promote and sell their books.
It is difficult to be an Independent author. The term "self published" is often used and misunderstood because major components of the publishing industry, including the six largest publishers, have been successful in attaching "poor quality" to the term "self-published." The term Independent author best describes the decision many writers have made to publish on their own.
The fact that someone decides to become an Independent author does not mean their writing is not good. It means they have made the decision to publish Independently and remain in control of the work creatively and financially. Being an Independent author is hard, doors slam and there are plenty of "do not enter" signs, which is the reason many Independent authors give up in their quest to sell books.
Many Independent authors feel strongly that their pay-for-printing publisher does not care whether they sell a single copy of their book. The printer's profit is made in the printing itself, not the final sale of the book. These authors cite instances where messages are sent proclaiming, "Buy this service and you will sell books," only to find the statement hollow and without merit or success. In the end the only thing the Independent author has is an extremely fragmented market.
The hope for increased sales of Independent books is through banding together as a single community speaking from a single platform, authors helping create their own market for readers looking for new voices and interesting stories. As an Independent writer and author, trust in the fact that this community will be an opportunity to sell books and gain respectability in the marketplace we so richly deserve.
The dynamic of the market for book sales is about to shift and the Independent author is in the right place at the right time to take full advantage. There has never been a better time to be an Independent author. Countless opportunities are opening that offer more exposure to a wider audience than ever before.
Strength is in numbers, so we need to have a gathering place for writers and authors, a community where we will be heard by readers searching for voices never heard and stories never told. The world of traditional brick and mortar publishing is struggling, over the course of the past fifteen years the market has been shrinking. The six largest publishers are forced to push more copies of a handful of authors out into stores each and every month. This is negatively impacting overall sales at a time when book retailers, wholesalers, and distributors are consolidating and demanding change. The problem is that the big companies do not have answers.
They constantly search for new writers but the demands of the business make it harder for them to create successful authors. The marketplace has been structured by their own hand to allow only a small window of opportunity for new authors to make their presence known. Retailers are geared towards instant success and immediate sales, while the system is not in place to allow that to happen. As a result the big publishers are in a quandary.
At the same time, Independent authors are about to make a statement that will surely rock the traditional world of publishing. They are on the verge of making a huge impact never before witnessed in the industry. No longer will Independent authors and small publishers have to struggle in the old ways of selling books. A truly limitless, global audience waits.
Independent writers and authors are about to emerge from the shadows and take their rightful place in the market. This is a brave new world for readers clamoring for voices never heard and
stories never told.
They need a site that will introduce readers around the world to books they might never have found, and provide an opportunity for the Independent author to expand their audience like never before. The site exists, and is welcoming Independent authors and their books.
It is extremely difficult for major publishers to sell all of their titles. What chance does an Independent author have of making a real dent and sell enough copies to warrant continuous shelf space and sizable reorders? Not impossible but not probable either. The future for the Independently published book is sales through the Internet. There are tremendous possibilities in those areas without having to fight and scratch for inches inside a traditional bookstore.
The big six have not figured out how to utilize the Internet to their advantage, but when they do, they will monopolize your opportunities. Beat them to it. Join the new community, the online market for your books. The future for substantial sales of Independently published books is not the local bookstore, but at the independent author's online bookstore.
BONUS : It's Time For Independent Authors To Join Forces
Imagine the power of a website dedicated to Independent authors and their books. A place where readers could find over a million Independently published books at one online location. The time has come for Independent authors around the world to join together on the Internet at one location to sell our books. There is tremendous strength in numbers and with an estimated five million Independent authors worldwide the power of that one destination would change the face of publishingforever! Even with just 20% of those titles, that combination of forces would be a serious contender to booksellers around the world.
The key to improving our exposure to readers and increase book sales is to combine the efforts of Independent authors on a global scale at one online marketing platform. This will attract consumers interested in books not found in the traditional major bookstore or mass merchant. The website can market to readers and offer a selection of Independently published titles not found in combination anywhere. The future for book sales is the Internet, the only growth area in publishing is the Independent author, and the market is international.
The biggest problem for Independent book sales is a highly decentralized marketplace. This marketplace includes dozens of websites that sell books and services to other authors, as well as hundreds of thousands of author websites and is exactly the kind of environment that depresses our effort to market and sell books to a mass audience.
The six biggest New York publishers will always control the Barnes & Nobles and Wal-Marts of the traditional bookselling world. They will spend whatever it takes and will never allow an Independent presence into their retail accounts. Let them continue spending their money in a market that has been consistently shrinking since the early 1990s.
When Independent authors organize and guide readers to a central Internet location where books not found in bookstores are available, wed start to see changes in the way books are purchased, on a massive scale. We will have created a market that the big publishers cant touch. This would be an Independent marketplace, not controlled by a single online bookseller who takes up to 60% of our cover price.
There is a website that provides Independent writers and authors an opportunity to market their writing to readers who otherwise would not be exposed to our work and: (1) Offers a single global platform for Independent book sales, and (2) Gives the writer real independence from other online web sites in the traditional marketplace, thus giving the author tremendous exposure to readers and a far higher return on each book sold.
The website exists; in order to attract readers and increase sales we need to add more Independently published authors and their books. It takes lots of titles to draw book consumers to a single online location. Thats why it makes more sense to join forces globally rather than continue to divide an already highly fragmented market.