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A Publisher S Rant Why I Hate Your Article Headlines
Im a publisher for numerous sites. I HATE many of your articles. Heres why I hate your headline and what you can do about it.
The Headline
There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.
I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS!
Consider the following examples:
1. California Real Estate The Secret to Making a Bundle
2. The Secret to Making a Bundle in California Real Estate
The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and read it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. When I need new articles, I will go out of my way to see if you have published anything new.
The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I cant find enough articles with the proper headline, I may come back and read yours. Then again, I may not.
Captivating Headlines
Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. Ive already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, youll have to put the keywords first to get my attention.
Writing a headline is a fairly simple process. So do it!
BONUS : A Publishers Rant Why I Hate Your Articles
Im a publisher for numerous sites. I HATE many of your articles. Heres my rant and what you can do to change my mind.
Dont Send Me Your Articles
First of all, dont send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what Im looking for in articles. It is not to create an assault on my email account.
Youre Killing Me
Okay, "hate" is strong word and I probably shouldnt use it. It is, however, the word that comes to mind when I blow an hour in an article directory trying to find usable articles!
As an Internet marketing firm, we beef up client sites by adding article content. This means I handle the article sections of more sites than I wish to admit. Because of this, I spend most of my time hunting for good articles. By "good articles," I am talking about articles that are formatted and arranged in a manner that makes them ready for publishing. I am NOT talking about what you write, just how you organize and format it.
Building article pages on sites is a tedious process. If dealing with your article is going to require me to make a lot of modifications, I will not publish it. More so, I will NEVER look at your articles again. Despite your captivating headline, I will simply bypass it as soon as I see your name. Whether you realize it or not, you have a reputation with webmasters, publishers and editors.
But I Need You
I hunt through article directories because I need your content. New content equals happy visitors for the sites I work on. With the exception of a few of you, however, I loath the very ground you walk on because you make my job miserable. Yes, miserable. The problem I have with your articles is you create them in a style and format that makes my teeth grind. Again, I am not talking about WHAT you write about, just HOW you put it together.
When I look for articles every two days, I am trying to find something I can slap onto the sites as quickly as possible. This means your article should be formatted to make meta tagging and hyperlinking as easy as humanly possible. Keep in mind that I am publishing hundreds of articles a day, not one or two. Time is at a premium. If you make the job easy for me, I will snap up articles as fast as you can post them.
Why Should You Care
You should care about my gripe because many of my peers feel the same way. When we get together, bitching about your articles is a popular subject. That hurts you from both a readership and link building perspective. You want to get publicity from your articles and we want to give it to you. Comply with our demands and we will paste you all over the net. Dont and you can watch the proverbial tumbleweed continue to roll by your site.
Now, youre probably thinking none of this applies to you. In truth, I suspect it applies to 90 percent of the authors publishing in directories. Yes, this is even true for the authors publishing hundreds of articles.
I am going to publish a series of articles on this subject all at once. These articles will cover in detail what I want to see in each section of your article. I pray that you will read them and ease the misery of all of us lowly publishers.
Im a publisher for numerous sites. I HATE many of your articles. Heres my rant and what you can do to change my mind.
Dont Send Me Your Articles
First of all, dont send me articles. I only take them from directories. The purpose of this article is to give you a better idea of what Im looking for in articles. It is not to create an assault on my email account.
Youre Killing Me
Okay, "hate" is strong word and I probably shouldnt use it. It is, however, the word that comes to mind when I blow an hour in an article directory trying to find usable articles!
As an Internet marketing firm, we beef up client sites by adding article content. This means I handle the article sections of more sites than I wish to admit. Because of this, I spend most of my time hunting for good articles. By "good articles," I am talking about articles that are formatted and arranged in a manner that makes them ready for publishing. I am NOT talking about what you write, just how you organize and format it.
Building article pages on sites is a tedious process. If dealing with your article is going to require me to make a lot of modifications, I will not publish it. More so, I will NEVER look at your articles again. Despite your captivating headline, I will simply bypass it as soon as I see your name. Whether you realize it or not, you have a reputation with webmasters, publishers and editors.
But I Need You
I hunt through article directories because I need your content. New content equals happy visitors for the sites I work on. With the exception of a few of you, however, I loath the very ground you walk on because you make my job miserable. Yes, miserable. The problem I have with your articles is you create them in a style and format that makes my teeth grind. Again, I am not talking about WHAT you write about, just HOW you put it together.
When I look for articles every two days, I am trying to find something I can slap onto the sites as quickly as possible. This means your article should be formatted to make meta tagging and hyperlinking as easy as humanly possible. Keep in mind that I am publishing hundreds of articles a day, not one or two. Time is at a premium. If you make the job easy for me, I will snap up articles as fast as you can post them.
Why Should You Care
You should care about my gripe because many of my peers feel the same way. When we get together, bitching about your articles is a popular subject. That hurts you from both a readership and link building perspective. You want to get publicity from your articles and we want to give it to you. Comply with our demands and we will paste you all over the net. Dont and you can watch the proverbial tumbleweed continue to roll by your site.
Now, youre probably thinking none of this applies to you. In truth, I suspect it applies to 90 percent of the authors publishing in directories. Yes, this is even true for the authors publishing hundreds of articles.
I am going to publish a series of articles on this subject all at once. These articles will cover in detail what I want to see in each section of your article. I pray that you will read them and ease the misery of all of us lowly publishers.
