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How To Top Google By Writing Articles
Search engines determine their rankings based on two things:
1) Is your site relevant? (Optimized for certain keywords)
2) Is your site important? (Many links back to your site from other sites)
Only when you address both of these considerations are you guaranteed of making an impact. Your degree of success depends on how hard you try and how many other people you're competing against (and how hard they're trying).
Optimizing your site for keywords is the easy part. (See http://www.divinewrite.com/seocopy.htm for more information on SEO copy.) Generating links back to your site is much more challenging and time consuming (especially considering Googles dampening link filter see http://www.divinewrite.com/googlelinkfilter.htm). But it can be done; and you dont need a huge budget.
The key to topping Google on a budget is writing articles.
Heres how it works
STEP 1) Youre an expert in your field so you possess knowledge that other people want.
STEP 2) You write a helpful article sharing your hard-earned knowledge and expertise.
STEP 3) You submit your article to recognized Article Submit sites on the Internet.
STEP 4) Publishers of online newsletters, ezines, etc. gather content from these sites for free.
STEP 5) Helpful, well written articles are snapped up by thousands of publishers from all around the world.
STEP 6) The only condition is that they must publish the article with a functioning link to your site.
STEP 7) 300 people publish your article you get 300 links back to your site.
Below are some FAQs about article writing that will help you write your articles and manage your campaign.
Q) What should I write about?
A) Write about what you know. Make sure its related to your business (so you can use the keywords you want to rank with) and helpful (so it gets published). For example, if youre a manufacturer of industrial plastics, you might write an article - or series of articles - on how best to handle teflon tubing prior to installation. Once you get thinking about it, you'll probably find there are hundreds of articles you could write that are helpful. You may even have some of them partly written already in your instruction manuals or installation guides, etc. Another good idea is to think of all the questions you get asked by customers and potential customers. These questions show you what people are interested in. If you write an article answering every one of these questions, you'll get published, and you'll also show yourself to be a credible expert. (You may even cut down phone support time!)
Q) How long should my article be?
A) The best articles are only as long as they need to be. Keep it short and sweet theres nothing wrong with a 400 word article. By the same token, if you need 1500 words to say all you need to say, thats fine as well.
Q) What kind of writing should I use?
A) Simply write in a style that your audience will be comfortable with. If theyre from the old school, dont write like I am. Dont use contractions, dont end sentences with prepositions, and dont start sentences with and or but. But if theyre not old school, just use conversational English. In fact, the more of yourself you include in the article, the more engaging it will be. The key is to make it readable.
Q) Should I focus on keywords?
A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as you need to optimize your website for specific keywords, so too should you optimize your articles. If possible, turn keywords into links back to your site. And always try to include keywords in the headline and byline of your article. And dont worry about being seen as Spam; if your article provides good quality information and guidance, it won't be seen as spam by the search engines even when its very keyword rich.
Q) Where should I submit my article?
A) There are hundreds, if not thousands, of submit sites on the Internet. Too many to include here. Do a search for article submit and just find the ones that are most applicable to your industry and offer the most subscribers. Alternatively, you can purchase a list.
Q) Who will publish my article?
A) Generally people publish pre-written articles because they want eyes on paper. In other words, they want to generate traffic to their site. Helpful articles are one way of doing that. It also sets them up as credible authorities on a particular subject. And it develops customer loyalty. There are hundreds of thousands of companies (maybe even millions) publishing online newsletters, ezines, and article pages. No matter what your industry, youre bound to find quite a few who are interested in what you have to say. In fact, once a few publishers recognise you as a good source of content, they keep coming back looking for more (and even email you asking if you can send them directly).
Q) How will I know when my article has been published?
A) As one of the conditions of publications, you can request that the publisher notifies you when they use your article. Of course, most dont bother to do this, so it's a good idea to set up a Google Alert (http://www.google.com/alerts) which notifies you when your URL has been published on a web page. Google doesn't pick them all up, but it picks up a lot. Whenever you receive an alert, you make sure the article in unchanged and the link back to your site is functioning.
Q) Will the publisher change my article?
A) No, generally not. Changing articles is just extra work. In fact, thats why publishers like good articles and consistent content providers because that means they dont have to do any extra work. Ive had many articles published, and dont recall a single instance of an article being changed without my permission. If youre worried about it, you can include an instruction not to change the article in your conditions of publication.
Q) Can I get an SEO copywriter to write and submit my articles?
A) Yes. Any SEO copywriter should be able to write keyword rich articles and submit them to a number of high traffic article submit sites.
Q) What kind of information would I need to supply an SEO copywriter to write my article?
A) Youd need to tell your SEO copywriter something like, "We want to write an article which helps people install teflon tubing. The kinds of people who'd be doing it are... They'd be doing it because... The benefits of our tubing are... The difficulties they'd face are... Here are the key steps to successful installation..." Using this information, your SEO copywriter should be able to put together a very readable article which would be bound to get published.
Q) Will my reputation suffer if my article appears on a dodgy site?
A) It shouldnt. Most dodgy sites will be either unrelated or have very low traffic. If the site is unrelated, the publisher wont go to the effort of publishing your article. If its related but has very low traffic, very few people will see your article there anyway. And besides, even if your article appears on a dodgy site, it probably wont be changed because dodgy or not publishers dont create extra work for themselves. So your original presentation, content, and intent will be unaffected. Write a good article, and it always reflects well on you, no matter where it's published.
Q) How long will it take for my ranking to increase?
A) There are no guarantees in SEO. It all takes time. For a start, the search engines can take up to 2 months to update their index of pages. And a single inbound link generally wont have much impact. Depending on how much competition youre facing for keywords, and where the links are coming from, 100 inbound links may not make much of a difference. (Links from high PageRank sites are more beneficial to your ranking see http://www.divinewrite.com/seotradesecrets.htm for more information on PR.) So dont expect anything to happen too quickly. But if youre dedicated, and youre prepared to write quite a few articles, youll definitely see results within a few months.
Happy writing!
BONUS : How To Write A Better Book
Before you begin writing your book, you must research your idea and see if it is in-demand with readers. Who is going to read it? To whom are you trying to appeal with your words? You must have a general idea of who your intended audience will be. Check out other books. Is there a book already published that resembles your book? What will make your book unique from theirs? If there are similar books already out there, what is going to make your book different and make people want to buy it?
When you are ready to begin your book, decide on a schedule that is best for you, one that you can stick to. Your schedule should begin before your research and carry through to the completion of the book. Make a detailed outline with the main plot, events leading to that plot, and explicit detail about the characters. An outline is also a good reference point to double-check your timelines and details.
ONE IDEA IS NOT ENOUGH
Part of the reworking process is changing direction within the writing. Many beginning writers aspire to write a book. They have an idea and a vague plan to turn the idea into book. Picture a first grader telling you she wants to write a book about horses. Although you can collect a lot of information about horses to write several books, the vague idea is not enough for an adult writer to create a marketable book. To write a book, you need to start with a topic. You may or may not be an expert on the subject. After you have the first vague ideas, you need to start asking yourself questions to focus in on a specific, marketable topic. Answering those questions will lead you to more questions, and so on. Even if your original idea is unique and leads you to write new information that the world does not yet have access to, you will need to add to that original idea to create an intriguing finished product. If you are not an expert, or you have not created any new information, it will take more time and effort to produce a unique piece of writing. Fiction is the same as non-fiction. Many stories have been told before. If you want to become a published author, you need to come up with an engaging and new journey for your readers to take.
RECYCLING OLD IDEAS
There is always room in your book for old ideas. Your readers will need a familiar starting place within your writing. As you are putting together your ideas for a complete book, you will probably publish smaller pieces of work in magazines and newspapers. It is okay, as long as you cite yourself, to reuse some of that work. In that way, you can publish as you go along while still making progress towards your end goal in book publishing. After several months or even years, you will have poured out your effort and knowledge into a completed book.
You may want to turn off your editing software for your first draft. Mesh the plot, the characters, and everything together, without using your spellchecker. You can fix your grammar, spelling, and punctuation later. Most authors don't write their books from front to back. By writing different chapters or events, it may be easier for you to come back and connect them later. Sometimes having the words on paper makes it easier to fill in the blanks.
FIRST DRAFT
You have finished your first draft. Now is the time to read it. Reading the rough draft allows you to zero in on the timeline, link the plot with the characters, and ensure everything makes sense and flows together. Once you have accomplished these tasks, use your editing software. It is time to fix your grammar, spelling, and punctuation mistakes. Two widely used grammar programs for authors include WhiteSmoke Software (www.WhiteSmokeSoftware.com), and a book formatting software called WizardsForWord (www.WizardsForWord.com).
Now put you book aside. Let it sit for 7-10 days or so before you pick it up again. This will give your mind time to clear. Now read the book again. Does it still flow and make sense? Do you need to add something or change it? Now is the time.
Choose someone to proofread your book for you. If possible, hire a professional editor to do this or someone with a writing or English background. Besides editing your manuscript, a professional copyeditor can also offer you unbiased opinion and advice.
Lastly, create the final draft. The final draft should be error free. This is your last chance to change anything before it goes to the publisher. Now is when all that time you spent writing a book comes together to make its trip to publication.
Unlike other areas of expertise, book writing is a different process for everyone. As you set out to write a book, you can follow some basic guidelines, but getting your ideas from your head to the page is an invention of your own. Not only will you have to get the information onto the page, but also you will have to write in a way that thousands or even millions of readers can relate to and understand.
Before you begin writing your book, you must research your idea and see if it is in-demand with readers. Who is going to read it? To whom are you trying to appeal with your words? You must have a general idea of who your intended audience will be. Check out other books. Is there a book already published that resembles your book? What will make your book unique from theirs? If there are similar books already out there, what is going to make your book different and make people want to buy it?
When you are ready to begin your book, decide on a schedule that is best for you, one that you can stick to. Your schedule should begin before your research and carry through to the completion of the book. Make a detailed outline with the main plot, events leading to that plot, and explicit detail about the characters. An outline is also a good reference point to double-check your timelines and details.
ONE IDEA IS NOT ENOUGH
Part of the reworking process is changing direction within the writing. Many beginning writers aspire to write a book. They have an idea and a vague plan to turn the idea into book. Picture a first grader telling you she wants to write a book about horses. Although you can collect a lot of information about horses to write several books, the vague idea is not enough for an adult writer to create a marketable book. To write a book, you need to start with a topic. You may or may not be an expert on the subject. After you have the first vague ideas, you need to start asking yourself questions to focus in on a specific, marketable topic. Answering those questions will lead you to more questions, and so on. Even if your original idea is unique and leads you to write new information that the world does not yet have access to, you will need to add to that original idea to create an intriguing finished product. If you are not an expert, or you have not created any new information, it will take more time and effort to produce a unique piece of writing. Fiction is the same as non-fiction. Many stories have been told before. If you want to become a published author, you need to come up with an engaging and new journey for your readers to take.
RECYCLING OLD IDEAS
There is always room in your book for old ideas. Your readers will need a familiar starting place within your writing. As you are putting together your ideas for a complete book, you will probably publish smaller pieces of work in magazines and newspapers. It is okay, as long as you cite yourself, to reuse some of that work. In that way, you can publish as you go along while still making progress towards your end goal in book publishing. After several months or even years, you will have poured out your effort and knowledge into a completed book.
You may want to turn off your editing software for your first draft. Mesh the plot, the characters, and everything together, without using your spellchecker. You can fix your grammar, spelling, and punctuation later. Most authors don't write their books from front to back. By writing different chapters or events, it may be easier for you to come back and connect them later. Sometimes having the words on paper makes it easier to fill in the blanks.
FIRST DRAFT
You have finished your first draft. Now is the time to read it. Reading the rough draft allows you to zero in on the timeline, link the plot with the characters, and ensure everything makes sense and flows together. Once you have accomplished these tasks, use your editing software. It is time to fix your grammar, spelling, and punctuation mistakes. Two widely used grammar programs for authors include WhiteSmoke Software (www.WhiteSmokeSoftware.com), and a book formatting software called WizardsForWord (www.WizardsForWord.com).
Now put you book aside. Let it sit for 7-10 days or so before you pick it up again. This will give your mind time to clear. Now read the book again. Does it still flow and make sense? Do you need to add something or change it? Now is the time.
Choose someone to proofread your book for you. If possible, hire a professional editor to do this or someone with a writing or English background. Besides editing your manuscript, a professional copyeditor can also offer you unbiased opinion and advice.
Lastly, create the final draft. The final draft should be error free. This is your last chance to change anything before it goes to the publisher. Now is when all that time you spent writing a book comes together to make its trip to publication.
Unlike other areas of expertise, book writing is a different process for everyone. As you set out to write a book, you can follow some basic guidelines, but getting your ideas from your head to the page is an invention of your own. Not only will you have to get the information onto the page, but also you will have to write in a way that thousands or even millions of readers can relate to and understand.
