4 Hassle Free Ways To Write How To Articles

4 Hassle-free Ways To Write How-to Articles

You want to get your e-mail newsletter started, but you don't want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn't that much of a hassle once you have a system for it.

Creating short, how-to articles allows you to:

- connect with your audience

- position yourself as an expert, and

- increase sales

Bottom line: Give clients information they need and you'll be the first person they'll think of when they run into challenges.

Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they're happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.

If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.

Once you understand the needs of your audience, place your information in article format. Here's a system I've often used to produce quick, informative articles.

1. Begin with an identifier paragraph.

This is an introduction to the subject. Just let people know exactly what you're getting at.

2. Tell them why they should be interested.

This is where you just get into the reader's world. You will what you're talking about help them do their jobs better? In essence, that's all people really want to know.

3. Give short, realistic pieces of advice.

You have so much to say it's hard to fit it into short bits of info, but do it you must. Otherwise you'll lose your audience's attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.

4. Wrap it up.

One of my mentors used to always say to me, "Tell 'em what you're going to tell 'em. Then tell 'em. Then tell 'em what you told 'em." No, he wasn't senile. His advice actually worked. At the end of every article I just wrap up what I've said by reviewing the key points of the article. It's called a "takeaway." What's the one thing you want the audience to take away from your article and implement in their daily work lives? Once you've answered that question, you have your final paragraph.

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you'd be surprised. When reading e-mail especially, readers won't mind short, concise words and phrases. And that's especially true if those words and phrases add more to the bottom line and/or help them become more efficient.

BONUS : 5 Reasons Every Writer Needs A Web Site

If you are serious about your writing, in fact even if you aren't, you need a web site. Let me repeat that -- every writer needs a web site!

If you don't believe me then here are five very good reasons why:

1. Your web site can serve as your showcase and portfolio. It can include your biography, experience, and writing credits as well as copies of your work or better yet--links to your published work. So many queries today are done electronically and it much easier to simply include an url for editors or prospective clients to visit than to try to attach copies and/or a long list of urls on various locations.

2. Your web site can be your creative outlet. Perhaps your bread-and-butter writing is in the financial field but you really enjoy writing poetry or about fly fishing. Then you can publish those pieces on your web site to receive exposure or simply to reward yourself for a job well done. Who knows, you might even find yourself with some new paying assignments in these fields!

3. You can demonstrate your expertise in your particular field or fields by demonstrating the number of articles you have written in that area as well as any experience and/or education you may offer in this field. Listing your articles or putting a selection on your site will get your name linked with various key words surrounding that topic in the search engines.

4. For writers, your name is your brand and you need to continually have your name out there and furthermore you need to have it connected with your areas of expertise. The more articles and essays you have published on the web then the more times your name gets out there for readers, clients, and editors. Owning your own web site (deannamascle.com for example) is like owning your own billboard on the internet superhighway.

5. You can earn money with your own web site and your writing even without getting paid by publications. Place Pay-Per-Click ads on your site or sign up for some affiliate programs to advertise on your site. Depending on the size of your site and the traffic you attract this may become a major new source of income for you!

I hope I've convinced you that a web site can be an asset to your writing career, but I must warn you that web mastering can be very addictive to us creative types. Don't let it overtake your writing time. Start out simple and build over time so you can work out a good balance between your writing and your webmaster chores.