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How To Find A Freelance Copywriter

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leroman
How To Find A Freelance Copywriter

Copywriting is a career suitable for both the corporate and freelance worlds. So its an ideal resource for businesses – from start-ups to restaurants, local shops, professional service providers and real estate agents – to acquire the professional copywriting and editing they need. Hiring a freelance copywriter means you avoid hiring a permanent, full-time employee, paying for benefits, office space, a computer and equipment.

If you’re looking for as-needed copy writing or editing work for your next brochure, press release, advertisement, annual report, website, business proposal, article, technical manual, newsletter or other written piece, here’s are a few tips on finding the right one:

-Look on freelance job boards like http://Elance.com or http://Guru.com. You’ll find hundreds of providers with varying credentials and backgrounds. Providers earn feedback for their services, so you can see exactly what other clients have said.

-Check with any advertising or design agency. Typically these businesses either have copywriters on staff or work with freelancers on an as-needed basis. They should be able to recommend one or two.

-Expand your geographic view. Today, the Internet and email lets us work with service professionals at just about any locale. You might find a more qualified writer out of your geographic vicinity.

-You get what you pay for. Sure, you can probably find a writer in India offering $5 per page for writing services. But keep in mind, you do get what you pay for. Check credentials, background and previous writing samples. You could be sacrificing quality content, native language word use and familiarity with the American culture for price. You can also find yourself in a costly lawsuit should you find later that your published piece is plagiarized.

Realize you’re hiring a service provider and, as such, paying for someone’s time. So, like a plumber, lawyer or attorney, your responsible for payment whether or not you acquire the intended results. Review their previous writing samples carefully, ensure they have the background you need, then trust they’ll do the right job for your business.
leroman
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BONUS : How To Find A Literary Agent -- Or How They Find You

How to find a literary agent is the first lesson new authors must learn. Is is hopeless? Do you have to be published to find a literary agent? Fortunately the answer is no.

We asked over 60 successful literary agents:

Where Do Agents Find Clients?

Referral from one of their other clients 39%
Direct contact by the writer 33%
Referral from editors and publishers 9%
Referral from other authors not their clients 8%
Referrals from other agents 5%
Attendance at writers’ conferences 3%
Other 3%

It comes as no surprise that referrals from their current clients were the top method cited. Publishing is a relationship based industry. Contacts are extremely important. A recommendation from someone whose opinion an agent trusts always is valued and receives prompt attention. Several careers of top selling authors were launched when another bestselling author took them under their wing and introduced them to agents or publishers.

What might be surprising is that as many as one-third of the agents said direct contact from the writer was the most common way they found new clients. There is most definitely hope for the budding authors out there, sweating over the last draft of that perfect query letter to send out to agents.

Attending writer's conference is often recommended as a way to get some face time with a literary agent and make some contacts in the publishing world. The survey shows that only 3% of agents overall find a new client as a result of a writer's conference. But, and it's a big but, the agents that attend are there for that very purpose. Don't wait for the pitch sessions, talk to the agents during the break sessions and informal networking.

You can find literary agents interested in your book. Polish your query letter and pitch to those agents who represent the type of books you write.
leroman
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