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How To Create Effective Web Publishing Content
I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a student who really wanted to update his web site on a regular basis, but was struggling with finding new material. Here are a few ideas for generating fresh content:
- Update Existing Web Pages. Virtually everything in life changes on a regular basis. You may not notice it, but almost every aspect of your business changes, too. Did you recently update conditions of a service? Add a new product? Create a revolutionary turnkey solution that is likely to save your clients thousands of dollars every month?
Your web site should reflect the most up-to-date information about your business. Update the details and delivery methods of your services, add a new product to your database and web site, and by all means, don't forget to prominently display information about your new and improved solutions.
- Write Articles for Your Web Site. Articles are a valuable resource for your business. Articles on your web site educate your web site visitors and showcase your expertise.
In addition to posting articles on your web site, you can use them in your own newsletters, and submit them to other newsletters and web sites for syndication. Many business owners are looking for web site and newsletter content - let them use your articles, along with your by-line and resource box. This will let you leverage your articles and generate free publicity, exposing you to new audiences.
Many of my clients have asked me how to find topics for new articles. The topics are everywhere - in today's news, conversations with clients and colleagues, networking events you attend, speeches you hear. This very article started as a question from a marketing student.
- Start a Blog. Blogging is fast becoming the tool of choice for showcasing new content on business web site. A blog is an excellent tool to answer your web site visitors' questions, inform them about new products and services and tell them about industry news. Don't be afraid to share your opinions - your blog is the perfect place to showcase your business and expertise. A blog is an excellent vehicle for connecting with your visitors, as well as generating fresh web site content.
Updating your web site on a regular basis is very important. Put article writing and blogging in your business schedule - you will start reaping the rewards of frequent updates very soon.
BONUS : How To Create Traffic Online With Article Marketing
The main function of many WebPages is to deliver information of value. People use search engines to find web pages that deliver information of value to them. This is where articles come in. Articles are used to give information of value to the online surfer. This demand for such articles converts them to an important marketing tool.
A Simple Process
Article marketing is a simple process. First you have to write an article that is of great value to the readers. Then you add a bio at the end of it and a couple of links within the body. Viola! You are ready to go. This dramatically affects the amount of traffic going to your website and even increases your search engine ranking. More people pour into your site from search engines as well.
The article should be anywhere between 250 Â 1000 words, though larger articles are permissible as well. Do not be blatantly promotional. Up to three links are generally allowed. Make the information useful. A bio of 75 Â 150 words is generally one that works well.
Proofread all your articles carefully. The smallest errors need to be avoided as they damage your reputation online. To create traffic online with article marketing, submit your articles to sites like ghostwriters.com, articlewheel.com and isnare.com. These sites charge a nominal fee. The quantity of articles you write matters here. The more articles are written, the better.
Work Towards a Great Headline
Invest your time towards writing a great headline. A headline is what noticed first when you create traffic online with article is marketing. It is what draws a reader to read your article or overlook it. Naturally you must work on the headline as the most important part of the article. Use credible words. Be specific, believable and beneficial.
Invest Time in a Signature/Bio
The Bio is the second most important part of the article after the headline. The anchor text in the bio should include the phrase that you want to rank highly on in search results. If you want to rank highly on "New York Lawyers", make sure that it is a part of the bio and features as the anchor text that links back to your website.
Register a Google Alert For Your Article
Within 3-4 days Google will start showing you where your article appears. You will be surprised and even amazed at the results. Google alerts also let you track down article thieves that copy your work.
The Time Consuming Part of Article Submission
The most time consuming part when you create traffic online with article marketing is the initial registration. Once this is done you can easily submit articles to the same directories using the same username and password.
Submitting an article to 50 article directories should generate over 200 backlinks within 3-6 months.
Bookmark the Web Pages with Your Articles
To create traffic online through article marketing, bookmark the web pages with your articles with popular bookmark sites, for example digg.com and del.icio.us, these sites are growing in popularity by the day. Adding social bookmark links to your articles makes it easy for readers to find your content. It's also enjoyable, simple and efficient. You can use this Social Bookmarking Tool http://www.expertarticles.com/bookmark/ to bookmark your articles with more than 50+ social bookmarking sites. You can also add the "Bookmark It" button on your web site so your visitors will be able to bookmark it with most Popular Bookmarking Services.
The main function of many WebPages is to deliver information of value. People use search engines to find web pages that deliver information of value to them. This is where articles come in. Articles are used to give information of value to the online surfer. This demand for such articles converts them to an important marketing tool.
A Simple Process
Article marketing is a simple process. First you have to write an article that is of great value to the readers. Then you add a bio at the end of it and a couple of links within the body. Viola! You are ready to go. This dramatically affects the amount of traffic going to your website and even increases your search engine ranking. More people pour into your site from search engines as well.
The article should be anywhere between 250 Â 1000 words, though larger articles are permissible as well. Do not be blatantly promotional. Up to three links are generally allowed. Make the information useful. A bio of 75 Â 150 words is generally one that works well.
Proofread all your articles carefully. The smallest errors need to be avoided as they damage your reputation online. To create traffic online with article marketing, submit your articles to sites like ghostwriters.com, articlewheel.com and isnare.com. These sites charge a nominal fee. The quantity of articles you write matters here. The more articles are written, the better.
Work Towards a Great Headline
Invest your time towards writing a great headline. A headline is what noticed first when you create traffic online with article is marketing. It is what draws a reader to read your article or overlook it. Naturally you must work on the headline as the most important part of the article. Use credible words. Be specific, believable and beneficial.
Invest Time in a Signature/Bio
The Bio is the second most important part of the article after the headline. The anchor text in the bio should include the phrase that you want to rank highly on in search results. If you want to rank highly on "New York Lawyers", make sure that it is a part of the bio and features as the anchor text that links back to your website.
Register a Google Alert For Your Article
Within 3-4 days Google will start showing you where your article appears. You will be surprised and even amazed at the results. Google alerts also let you track down article thieves that copy your work.
The Time Consuming Part of Article Submission
The most time consuming part when you create traffic online with article marketing is the initial registration. Once this is done you can easily submit articles to the same directories using the same username and password.
Submitting an article to 50 article directories should generate over 200 backlinks within 3-6 months.
Bookmark the Web Pages with Your Articles
To create traffic online through article marketing, bookmark the web pages with your articles with popular bookmark sites, for example digg.com and del.icio.us, these sites are growing in popularity by the day. Adding social bookmark links to your articles makes it easy for readers to find your content. It's also enjoyable, simple and efficient. You can use this Social Bookmarking Tool http://www.expertarticles.com/bookmark/ to bookmark your articles with more than 50+ social bookmarking sites. You can also add the "Bookmark It" button on your web site so your visitors will be able to bookmark it with most Popular Bookmarking Services.
