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How To Create A Winning Headline In Just Minutes
Keywords that cut to the heart of your prospects pleasure or pain zone are certain to capture the attention and interest of that specific group. Dynamite benefits, extra advantages and unique solutions all naturally draw attention and interest.
To the prospect suffering from a seemingly incurable case of Hay Fever, a headline such as Stop Hay Fever In Seconds With This Secret Ingredient Found In Every Refrigerator! is guaranteed to interrupt his online travels and the dozen or so thoughts swirling around in his mind and draw him towards your message.
The obvious keyword is hay fever -- this is what the prospects radar is set to detect. More specifically, its the cure, or the alleviation of pain and discomfort that the prospect seeks. But its the use of the word hay fever that identified the message as having importance, triggering the reaction and shift in focus.
Prospects are constantly on the lookout for new ideas, solutions, and upgrades -- hence the common practice among marketers to unveil new and improved versions of older products. New implies an improvement over the old, established way. It hints at the promise of a greater benefit.
Promise a unique advantage in your headline and youll pull eyeballs towards your proposition. As humans, were wired to be on the lookout for ways to get more living out of life. We want more and we want it faster, easier and at a lower cost. Headlines that scream such advantages reap the reward of higher readership.
Another strategy to create great headlines on demand is to employ proven, attention-getting words and phrases. Following is an ongoing list of such headline words and phrases. Obviously, youll want to customize your own headline, but stringing together a few words from this list can get you off to a good start.
BONUS : How To Create A Winning Title For Your Book
Mothers of newborn babies are used to being asked, Whats your babys name? As innocent as it may sound, the deeper question behind the question is: Did you give any thought to your childs name, or did you just pick something out of thin air? I submit to you, that there are millions of babies around the world who will grow up with names that people wont understand, with no meaning at all, names they themselves dont like. Many of them will eventually apply for and legally change their name.
Think of your book as your baby. This is not to belittle the birthing process, because after almost losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can really compare to it. However, there are some parallels. As your book is born in your heart and makes its way out of your womb, and you finally announce to the world that it is here, how will the name you give it affect how it is received by total strangers? Will they eagerly embrace it, or will they be like a calf staring at a new gate?
Every advertising guru Ive studied talks about the importance of a good headline. Claude Hopkins states: The purpose of the headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, Hey there, Bill Jones, to get the right persons attention What you have will interest certain people only, and for certain reasons. You care only
for those people. Then create a headline that will hail those people only.
Jay Conrad Levinson said: Every guerrilla destined for marketing victories knows very well that if you have ten hours to spend creating a marketing weapon, you should spend nine of them creating the headline. Its the first impression you make, often the only impression, and the rest of your marketing weapon will live or die by the quality of that headline.
Jay Abraham points out, A headline is an ad for the ad. Its purpose should be to reach only those who are most qualified to be a prospect for your proposition. There is very little difference between a headline for an ad and a book title. A standard cliché is, You cant judge a book by its cover. While this may be true, almost everyone does. An original and creative title for your book speaks volumes about you as an author. Even titles that are changed by the publishing houses reflect you, because to most people, the book and author are one. Your title should in some way mirror what your book is about. With a little thought, you will see that there are many ways to do this. Many successful titles have sprung from common phrases, puns, wordplay, songs, nursery rhymes, parts of scripture, and advertising slogans, just to name a few.
Mothers of newborn babies are used to being asked, Whats your babys name? As innocent as it may sound, the deeper question behind the question is: Did you give any thought to your childs name, or did you just pick something out of thin air? I submit to you, that there are millions of babies around the world who will grow up with names that people wont understand, with no meaning at all, names they themselves dont like. Many of them will eventually apply for and legally change their name.
Think of your book as your baby. This is not to belittle the birthing process, because after almost losing both my wife and daughter during childbirth on November 26, 1983, I believe that nothing can really compare to it. However, there are some parallels. As your book is born in your heart and makes its way out of your womb, and you finally announce to the world that it is here, how will the name you give it affect how it is received by total strangers? Will they eagerly embrace it, or will they be like a calf staring at a new gate?
Every advertising guru Ive studied talks about the importance of a good headline. Claude Hopkins states: The purpose of the headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, Hey there, Bill Jones, to get the right persons attention What you have will interest certain people only, and for certain reasons. You care only
for those people. Then create a headline that will hail those people only.
Jay Conrad Levinson said: Every guerrilla destined for marketing victories knows very well that if you have ten hours to spend creating a marketing weapon, you should spend nine of them creating the headline. Its the first impression you make, often the only impression, and the rest of your marketing weapon will live or die by the quality of that headline.
Jay Abraham points out, A headline is an ad for the ad. Its purpose should be to reach only those who are most qualified to be a prospect for your proposition. There is very little difference between a headline for an ad and a book title. A standard cliché is, You cant judge a book by its cover. While this may be true, almost everyone does. An original and creative title for your book speaks volumes about you as an author. Even titles that are changed by the publishing houses reflect you, because to most people, the book and author are one. Your title should in some way mirror what your book is about. With a little thought, you will see that there are many ways to do this. Many successful titles have sprung from common phrases, puns, wordplay, songs, nursery rhymes, parts of scripture, and advertising slogans, just to name a few.
