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How To Become A More Persuasive Writer

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leroman
How To Become A More Persuasive Writer

If you want to learn how to write so that people will not only read what you write...but also be compelled to take action based on your words, then take these steps.

You need to identify persuasive writings and examine the writing style. Think of the last time you read something which made you take action. It can be a simple headline for an ad which caught your attention or an inspiring story in the local paper.

When you identify the persuasive writings, you can can then examine it by reading actively.

It’s natural for most people to read passively. You see some text which catches your eyes and before you know it, 30 minutes have passed. At most, you get a good feeling if you’ve learned something from the text. Reading passively doesn’t build your writing skills.

Start browsing and reading things that catch and keep your attention. Study and anaylyze the text. What words are being used? What length are the sentences and paragraphs? What is the tone of the message? How does the author transition from one paragraph to the next?

What is the main point the author is trying to convey? Who is the author writing to? These are just some of the things you want to study in depth.

You want to read text from many different authors so you get a variety to examples to follow. When you approach reading actively for a while, you’ll naturally begin to write in a way which is more attractive to others but more importantly, it’s attractive to you.

If writing becomes easier for you, you will be apt to write more. As they say, the more you practice, the better you get. So the biggest stepping stone for you is to get more comfortable just writing. Once you're comfortable then you'll start writing more without hesitation.

To read more actively, write down what you’re reading. Yes, copy the words you read onto a blank sheet of paper or legal pad. This will force you to read slower and actually examine the words and sentence structure.

Persuasive writing is a skill that any marketer should perfect. Even if you outsource your copywriting, you will find that having the ability to write persuasively can win you more friends in the right places.
leroman
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BONUS : How To Build Your Writing Style?

Writing style is a writer’s uniqueness. When you build your unique style, you will be known for it. For instance, Ernest Hemingway used to begin his sentences with ‘and’ or ‘but’ that was his particular style; Dickens uses aesthetically complex sentences, and that’s his style. So, each writer has his own style, which is the sum total of all the writing mannerisms, choice of vocabulary, and grammar constructions. In this article we will discuss the importance of building such a writing style and see how we can do it.

1. Read more and analyze what you read as you go on. When you read professional publications and blogs, you will know more of what is in these days. You will know the specialty of a particular writer. This is a first step toward building your style.

Some professional publications I recommend reading include Readers’ Digest, news sites like BBC, The Telegraph, CNN, etc. While reading, give importance to the mannerisms, choice of words, sentence structures, etc., used in the article.

2. Why I say ‘avoid Wikipedia’? Wikipedia is written by the commons, and is not entirely correct. Only their premium articles (which are locked from editing) are error-free. All other articles are edited by people, those who even don’t have an account there, and hence tend to be full of errors, grammatically and factually.

Hence, it is important that you read it only for information, not for building writing style. Always read professional blogs and other publications which give you some great advice on writing.

3. Give importance to your grammar and punctuation. The key feature of a writer is primarily his writing grammar and punctuation. When the writer composes an article full of errors, his credibility goes down instantly. So, it is extremely important for the people trying to get into a writing field to learn grammar and punctuation. Rules of grammar and punctuation are very simple and can be learned from such publications as AskOxford, Merriam Webster, etc.

4. There are disputes galore! Yes there are a lot of disputes as the what is correct and what is wrong in written English. For instance, if you check out Oxford comma (google ‘comma rules oxford comma), you will know many writers recommend using it, while some writers avoid it.

It is dependent on the writer what he chooses to use.

Conclusion

It is popular saying that writing has personality. Indeed. The personality of a writer is dependent on the words he uses, the usage, vocabulary he chooses, and the style.
leroman
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