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The Power Of Storytelling
THE POWER OF STORYTELLING
Word Count:
516
Summary:
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
Keywords:
Presentation, Storytelling, Interest
Article Body:
Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.
When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
Find your WHY and Fly!
John Di Lemme
www.FindYourWhy.com
BONUS : Title:
The Power of the Negative
Word Count:
1169
Summary:
Can negative feedback, or criticism, provide you with useful information for improvement and development? It may seem counter-intuitive, but there is potential to benefit more from criticism than praise.
Keywords:
goal setting, success
Article Body:
The vast majority of us learn very early on that we are expected to deal with facts. In and of itself this might not be such a terrible thing. The trouble starts when we combine with this the idea that we also learn very early on where these facts come from. Typically we are not learning that facts come from testing hypotheses and finding evidence for a piece of information, but rather that facts are synonymous with statements. As we have learned that facts are true, when we are provided with a statement that is held up as a statement of fact, we tend not to question it. Obviously there are times when taking this approach to dealing with the world is hugely advantageous.
The stove is hot
Its raining
Provided with these statements and taking them to be facts our understanding of the world, at an emotional and cognitive level, adapts appropriately and we can tailor our behaviour to deal with the implications of these facts, for example, stay away from the stove, get a coat.
Such statements dont need to be questioned. This of course doesnt mean that they cant be, but for practical purposes taking them at face value is unlikely to cause any of us anxiety or distress. If one were to take a Gibsonian view of these statements (which admittedly is a little odd as Gibsons theories were concerned with visual perception) we might say that these facts afford a clear understanding of their meaning and implications. We are not bound by those implications, just as one is not bound by affordances in visual perception, but they provide opportunities and information for decision making in the widest sense, including thinking, feeling and behaving. Crucially, such statements are neutral, they are not laden with values and this might explain why we tend not to question them. However, the situation is not so simple. If we consider statements that are value laden there still is a tendency to treat them like they afford clear understanding of their meanings, and we dont question them even though there may be a broader set of possibilities behind them.
Lets consider some positive statements.
Youre performance today was brilliant
You have a nice way of dealing with people
Would you be prepared to take these statements, perhaps feel a little embarrassed, but take them as statement of fact and not question them? Probably. But what exactly do they mean? What makes up a brilliant performance, and how does knowing that help you hone your skills, adapt your emotions, thinking and behaviour? Equally, what constitutes a nice way of dealing with people? Knowing what nice consisted of, when regarding dealing with people, you could gauge your performance and use this knowledge of your attributes in other situations. We dont tend to question the positives, but naively accept them, and in doing so we dont really learn anything from them.
Objectively this is pure laziness, but if we explore this issue a little more deeply we can understand why this laziness makes a certain amount of sense. Think about the effort that would be involved in trying to tease apart the deeper meaning of what someone is trying to communicate with these positives. How would someone react if you asked in return, What exactly do you mean when you say nice? How would you react if someone asked you that after you had complimented them? It feels a little strange. Just like when we ask a casual acquaintance, How are you doing? we dont expect to hear anything other than, Not too bad, we expect that a compliment should be enough. You look good; you did well, great goal, what else is there that you need to know?
Social convention dictates that positive information stops there, and this means that other than being a sense of comfort, reassurance and fostering good relations, it isnt particularly functional. That isnt to say that it isnt pleasant and enjoyable, and can have strong motivational influences, but what do you learn?
Now lets get a little paranoid - how much do you trust compliments and positive statements? 100%? Do you completely and absolutely take everything positive said to you without a tiny pinch of salt? Does your critical voice ever speak up and place nagging doubts in your mind, either about the speaker, or about how their opinion might be different if they knew you better? Lets pretend that there are sometimes doubts. So, positives are not particularly informative, you cant really learn from them and you cant be entirely sure that they are 100% truthful. As far as personal growth goes perhaps they are not quite the bargain the might be. Feel good, yes, and that is powerful, but their power is coming from someone else. You havent increased your power from them, your personal understanding of your talents, skills, biases, weaknesses etc. Someone else is in a position of power to convey these blessings upon you, and as weve begun to suspect, they may not be 24 carat gold.
If neutral statements arent going to help us in our quest for personal growth and understanding, and positive statements arent, the only thing left would be the negative statements.
How could negative statements help us develop, after all, the negative statements that we are so good at keeping in our heads, that running commentary that intervenes and deflates us, probably couldnt be considered to be a source of vital information that leads to our self-growth? Thats true. But it is through what we can learn from the negative reactions of others - the things they say, the way they respond, - that we can start to challenge the voices in our minds, and the voices outside.
If you know what it is that you are doing wrong, you can change it if you decide to do so. The great thing is that people are only too happy to let you know what it is that you are doing wrong. Probably the only thing people like better than talking about themselves is telling other people whats wrong with them. Remember that you arent obliged to change to satisfy anyone, but if you want or need to develop in a certain area of your life, then knowing where you are now, and how that isnt as good as required, and knowing the specifics of where you are going wrong, its almost like you have been given a map of how to develop. Now thats a map worth having, and youre getting it for free. Whilst someone else might feel that they are getting to vent at you, you can collect useful information and use that to build up an understanding of what is expected, and develop strategies to get there.
Who is it that is benefiting, the person criticising, or the person criticised?
The Power of the Negative
Word Count:
1169
Summary:
Can negative feedback, or criticism, provide you with useful information for improvement and development? It may seem counter-intuitive, but there is potential to benefit more from criticism than praise.
Keywords:
goal setting, success
Article Body:
The vast majority of us learn very early on that we are expected to deal with facts. In and of itself this might not be such a terrible thing. The trouble starts when we combine with this the idea that we also learn very early on where these facts come from. Typically we are not learning that facts come from testing hypotheses and finding evidence for a piece of information, but rather that facts are synonymous with statements. As we have learned that facts are true, when we are provided with a statement that is held up as a statement of fact, we tend not to question it. Obviously there are times when taking this approach to dealing with the world is hugely advantageous.
The stove is hot
Its raining
Provided with these statements and taking them to be facts our understanding of the world, at an emotional and cognitive level, adapts appropriately and we can tailor our behaviour to deal with the implications of these facts, for example, stay away from the stove, get a coat.
Such statements dont need to be questioned. This of course doesnt mean that they cant be, but for practical purposes taking them at face value is unlikely to cause any of us anxiety or distress. If one were to take a Gibsonian view of these statements (which admittedly is a little odd as Gibsons theories were concerned with visual perception) we might say that these facts afford a clear understanding of their meaning and implications. We are not bound by those implications, just as one is not bound by affordances in visual perception, but they provide opportunities and information for decision making in the widest sense, including thinking, feeling and behaving. Crucially, such statements are neutral, they are not laden with values and this might explain why we tend not to question them. However, the situation is not so simple. If we consider statements that are value laden there still is a tendency to treat them like they afford clear understanding of their meanings, and we dont question them even though there may be a broader set of possibilities behind them.
Lets consider some positive statements.
Youre performance today was brilliant
You have a nice way of dealing with people
Would you be prepared to take these statements, perhaps feel a little embarrassed, but take them as statement of fact and not question them? Probably. But what exactly do they mean? What makes up a brilliant performance, and how does knowing that help you hone your skills, adapt your emotions, thinking and behaviour? Equally, what constitutes a nice way of dealing with people? Knowing what nice consisted of, when regarding dealing with people, you could gauge your performance and use this knowledge of your attributes in other situations. We dont tend to question the positives, but naively accept them, and in doing so we dont really learn anything from them.
Objectively this is pure laziness, but if we explore this issue a little more deeply we can understand why this laziness makes a certain amount of sense. Think about the effort that would be involved in trying to tease apart the deeper meaning of what someone is trying to communicate with these positives. How would someone react if you asked in return, What exactly do you mean when you say nice? How would you react if someone asked you that after you had complimented them? It feels a little strange. Just like when we ask a casual acquaintance, How are you doing? we dont expect to hear anything other than, Not too bad, we expect that a compliment should be enough. You look good; you did well, great goal, what else is there that you need to know?
Social convention dictates that positive information stops there, and this means that other than being a sense of comfort, reassurance and fostering good relations, it isnt particularly functional. That isnt to say that it isnt pleasant and enjoyable, and can have strong motivational influences, but what do you learn?
Now lets get a little paranoid - how much do you trust compliments and positive statements? 100%? Do you completely and absolutely take everything positive said to you without a tiny pinch of salt? Does your critical voice ever speak up and place nagging doubts in your mind, either about the speaker, or about how their opinion might be different if they knew you better? Lets pretend that there are sometimes doubts. So, positives are not particularly informative, you cant really learn from them and you cant be entirely sure that they are 100% truthful. As far as personal growth goes perhaps they are not quite the bargain the might be. Feel good, yes, and that is powerful, but their power is coming from someone else. You havent increased your power from them, your personal understanding of your talents, skills, biases, weaknesses etc. Someone else is in a position of power to convey these blessings upon you, and as weve begun to suspect, they may not be 24 carat gold.
If neutral statements arent going to help us in our quest for personal growth and understanding, and positive statements arent, the only thing left would be the negative statements.
How could negative statements help us develop, after all, the negative statements that we are so good at keeping in our heads, that running commentary that intervenes and deflates us, probably couldnt be considered to be a source of vital information that leads to our self-growth? Thats true. But it is through what we can learn from the negative reactions of others - the things they say, the way they respond, - that we can start to challenge the voices in our minds, and the voices outside.
If you know what it is that you are doing wrong, you can change it if you decide to do so. The great thing is that people are only too happy to let you know what it is that you are doing wrong. Probably the only thing people like better than talking about themselves is telling other people whats wrong with them. Remember that you arent obliged to change to satisfy anyone, but if you want or need to develop in a certain area of your life, then knowing where you are now, and how that isnt as good as required, and knowing the specifics of where you are going wrong, its almost like you have been given a map of how to develop. Now thats a map worth having, and youre getting it for free. Whilst someone else might feel that they are getting to vent at you, you can collect useful information and use that to build up an understanding of what is expected, and develop strategies to get there.
Who is it that is benefiting, the person criticising, or the person criticised?
