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Relax Your Customer

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Relax Your Customer

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.

The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they don’t need at a price they can’t afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; “What kind of dog do you have?” would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didn’t want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so don’t be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

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BONUS : Relax - Observe Butterflies Day

May 15th is observed as butterfly day. It is not only for children, but elders must also observe this day. To relax. All of us are always tense. It is either work, or family and social commitments, or something else. It will be difficult to find an adult who is not tense. We are always under so much of stress and pressure that most of us have lost the essence of living. The essence of living should be to live with joy and give joy to others. But that joy is no more present in our life because of unending
work or commitments or something else. Sometimes, even social gatherings cause stress to us.

For observing the butterfly day on 15th of May, it will be essential for us to go in a garden or in the country side. Butterflies don't love the concrete jungles that we all love so much. They love open spaces, gardens and jungles full of blooming flowers with a cool breeze blowing across. That is the setting for the butterflies to dance and fly from one flower to another flower, have a small hello and go forward. The butterflies all look so beautiful, bright and colorful. No man ever craft something so cute. It is only mother nature who can do that.

So on this butterfly Day, go out in a garden and sit. Sit and look around, with no purpose in mind except to absorb as much of the nature as you can. Look at the flowers. Observe the leaves. Every thing is perfectly made. And then try to locate butterflies. you will find one, no doubt. Look at the way it flies around, fluttering its wings and dancing with joy without any worries. It has no worries of completing an assignment or filing a form or any such thing. It just lives in joy. Observe that joy. Talk to it. say hello. It may not return that hello, but will surely understand that you are trying to talk to it. Enjoy with experiments of talk and try to run behind it and catch it if you can. Spend an hour and you will find relaxation of the kind nothing else can give you. Enjoy the butterflies day.


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"MĂ©ditation 3G"
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