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Search Engine Relationships To Marketing
The landscape of search engines have went through
some drastic changes over the years. Not only with
technology, but also with various partnerships
between the many different search companies as well.
You might be running your search engine queries on
a particular search engine, although who is actually
supplying the results - it could be a different
company altogether.
Below, is a list of the search engines that feed your
precious keywords:
Yahoo
Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid
listings from Yahoo Search Marketing (formerly known
as Overture).
Google provides the primary search engine results
to Google AOL Search and also Netscape. Google also
supplies paid listings to Lycos, Ask, Netscape, AOL
Search, and HotBot. It also supplies secondary
results to HotBot and receives it's directory data
from DMOZ.
Lycos
Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings
from Google Adwords.
Hotbot
Hotbot receives directory search results from DMOZ,
primary search results from Ask, and paid/secondary
results from Google Adwords.
Ask
Ask provides primary results to Ask, Hotbot, and
Lycos. It receives secondary search results from
Teoma and the directory results from DMOZ, with
paid listings from Google Adwords.
In relations to marketing, search engines can
provide anything you want to know. If someone is
looking for something, they normally refer to the
search engines. When they type it in, the highest
sites on the engines will show - which is normally
where the visitor will go.
By keeping good position on the search engines,
you'll be near the first for visitors who are looking
for a certain product. You can make a lot of money
with search engines as well, if you know what you
are doing.
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BONUS : Setting Up An Affiliate Marketing System
Affiliate programs will enable a business to generate
a lot of traffic and therefore boost sales through
promotion by third party sales or sites. It's also
a cost effective way to advertise your products and
services as you pay only for the efforts that
actually turn into sales.
Setting up your own affiliate system can be either
easy or overwhelming, all depending on how many
affiliates you want to recruit, as well as your
payment policy and the type of product that you are
offering.
As for your affiliate systems, there are two options
for your business - outsource the entire system or
run your own affiliate system through your own
web host. Each one boasts its own advantages as
well as disadvantages.
If you have a small amount of affiliates, then you
can run your own affiliate software. If you plan
to recruit a large number of affiliates, then you
will probably need to outsource. The reason for
this, is because you'll find it easy to deal with
a large number of sign ups, track payments, monitor
clicks, etc.
Types of affiliates
There are numerous types of affiliates out there
to choose from. There's the pay per sale, there
an individual is paid only if a sale is generated
from the affiliate's link. It's the least attractive
to people, unless the product is in high demand
and the most profitable for business.
Another type is the pay per lead, where you pay
only for traffic. With this type, the affiliate
is paid only if a visitor is generated from the
site of the affiliate. It's attractive to affiliates
although costly to web site owners due to the
possibility of non sale visits.
Considerations
When setting up an affiliate, something to consider
is whether or not you'll approve affiliates manually
or automatically. It's normally recommended to
start affiliate programs with your established
customer sites then progress to new ones.
If you are dealing with pay per clicks, you may
have to control the affiliates as the quality of
visitors will be a huge factor when it comes to the
generation of sales. By manually reviewing, you'll
also be able to judge the website or individual
affiliates to see if it's in the best interest of
your company.
If you decide to use your own affiliate system, one
of your biggest challenges will be how to pay
affiliates a percentage of what you end up receiving
from customers. To do this, you can rely on software
such as Affiliate shop to help you track and manage
commissions.
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PPPPP
Affiliate programs will enable a business to generate
a lot of traffic and therefore boost sales through
promotion by third party sales or sites. It's also
a cost effective way to advertise your products and
services as you pay only for the efforts that
actually turn into sales.
Setting up your own affiliate system can be either
easy or overwhelming, all depending on how many
affiliates you want to recruit, as well as your
payment policy and the type of product that you are
offering.
As for your affiliate systems, there are two options
for your business - outsource the entire system or
run your own affiliate system through your own
web host. Each one boasts its own advantages as
well as disadvantages.
If you have a small amount of affiliates, then you
can run your own affiliate software. If you plan
to recruit a large number of affiliates, then you
will probably need to outsource. The reason for
this, is because you'll find it easy to deal with
a large number of sign ups, track payments, monitor
clicks, etc.
Types of affiliates
There are numerous types of affiliates out there
to choose from. There's the pay per sale, there
an individual is paid only if a sale is generated
from the affiliate's link. It's the least attractive
to people, unless the product is in high demand
and the most profitable for business.
Another type is the pay per lead, where you pay
only for traffic. With this type, the affiliate
is paid only if a visitor is generated from the
site of the affiliate. It's attractive to affiliates
although costly to web site owners due to the
possibility of non sale visits.
Considerations
When setting up an affiliate, something to consider
is whether or not you'll approve affiliates manually
or automatically. It's normally recommended to
start affiliate programs with your established
customer sites then progress to new ones.
If you are dealing with pay per clicks, you may
have to control the affiliates as the quality of
visitors will be a huge factor when it comes to the
generation of sales. By manually reviewing, you'll
also be able to judge the website or individual
affiliates to see if it's in the best interest of
your company.
If you decide to use your own affiliate system, one
of your biggest challenges will be how to pay
affiliates a percentage of what you end up receiving
from customers. To do this, you can rely on software
such as Affiliate shop to help you track and manage
commissions.
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