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Choosing The Right Product
When you first start your online business, the first and most obvious question you will ask yourself is what am I going to sell? Points to consider when deciding the answer to that question are:
· Is it light and easy to ship?
· Is it a digital good that is downloaded (e-book or software)?
· Is it perishable or fragile?
· Does it have to be seen and held (designer fabrics, perhaps)
· Is there enough demand to make your venture profitable?
· Does it have little competition from large online companies (niche products)?
The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.
If you have a special interest in some products that meet the above criteria, great, but don't limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition.
One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering.
The result of all this research should be that one or more products will fit into a niche market - products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords.
BONUS : E-Commerce And Affiliate Marketing
The creation of the internet and the mass production
of computers in the late 80's changed everyone's
lives forever. Now, everyone has the potential to
be their own boss whether you are a stay home mom
or a manual laborer.
All you need to do is search on Google for business
opportunities and it will bring up more than you
could ever imagine. Even though you may think it's
easy to make a living on the internet, it actually
requires a firm business plan and a lot of hard
work.
You can run an online business with your current
job, and your potential market is a lot bigger than
the average stores.
The first thing you'll need to decide is the type
of business that's right for you, then research
the market. The possible business choices open to
you are:
1. Affiliate programs
2. Adsense programs
3. Selling products
Affiliate programs will pay you a commission for
selling company products. You'll have no contact
with the customer, as all you do is provide sales
leads to the company of whom you have to be an
affiliate for.
Adsense programs are where you take an existing
website you own of a particular subject then add
contexual adverts from Google's adsense program.
When someone clicks on an advert you'll receive a
few cents.
The final method is selling products. You'll build
a website with a shopping cart then give as many
details as possible about the products. When
customers buy products, you'll receive pay based
on what you sell and how many.
When it all comes down to it, you'll need to set
up a business and web site to get the most from
E-Commerce or affiliate marketing. It'll take a
lot of hard work and dedication - although it'll
prove to be well worth it.
(word count 304)
PPPPP
The creation of the internet and the mass production
of computers in the late 80's changed everyone's
lives forever. Now, everyone has the potential to
be their own boss whether you are a stay home mom
or a manual laborer.
All you need to do is search on Google for business
opportunities and it will bring up more than you
could ever imagine. Even though you may think it's
easy to make a living on the internet, it actually
requires a firm business plan and a lot of hard
work.
You can run an online business with your current
job, and your potential market is a lot bigger than
the average stores.
The first thing you'll need to decide is the type
of business that's right for you, then research
the market. The possible business choices open to
you are:
1. Affiliate programs
2. Adsense programs
3. Selling products
Affiliate programs will pay you a commission for
selling company products. You'll have no contact
with the customer, as all you do is provide sales
leads to the company of whom you have to be an
affiliate for.
Adsense programs are where you take an existing
website you own of a particular subject then add
contexual adverts from Google's adsense program.
When someone clicks on an advert you'll receive a
few cents.
The final method is selling products. You'll build
a website with a shopping cart then give as many
details as possible about the products. When
customers buy products, you'll receive pay based
on what you sell and how many.
When it all comes down to it, you'll need to set
up a business and web site to get the most from
E-Commerce or affiliate marketing. It'll take a
lot of hard work and dedication - although it'll
prove to be well worth it.
(word count 304)
PPPPP
