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The Power Of Storytelling
Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In an upcoming issue, I am going to write about the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.
When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
Find your WHY and Fly!
John Di Lemme
www.FindYourWhy.com
BONUS : Ways To Crank Up Your Creativity
Creativity is a quality that we all have buried inside of us, one way or the other. It involves the invention of something new or the re-invention of something already existing to make it useful of interesting.
Some people’s creative abilities are closer to the surface and one can easily see the manifestations of them. People say that their creativity is “inborn”. For others, expressing creativity takes more time and cultivation. The important thing to note is that we can all be creative. You just have to take steps to extract it from within you. Try the following:
1. Change your perspective.
You might have heard the phrase ‘Think outside the box’. You should try looking at the situation from a different point of view. Change your perspective. Consider all factors that are affected by your problem or your concern. Try to breakdown the problem into several elements then shuffle them. Think of what would happen if an idea is replaced. This aspect is important in enhancing creativity because it helps you remove possible fixations that may hinder creativity.
2. Mentally move away from your current location.
Imagine how another person would react if subjected in the same situation. Picture how different situations would continue when dealing with the same problem. Application in different settings can be also be done; and then from there, adapt a solution to the current setting.
3. Let your imagination run wild.
Exercise your imagination. Modification can trigger creativity because you see things in a different light. You can also try to exaggerate or think of the extremes, be it magnification or minimization of something. Thinking of the possible differences between these two situations could produce ideas. This is the ultimate brain exercise.
4. Your comfort spot.
The environment has to be right. You should have somewhere you can focus without being unnecessarily disturbed so you can give a problem your full attention. This should extend to the people you are with. You tend to do better at something when you are with like-minded people. To put it simply, hang out with creative people to help enhance your creative abilities.
Most of the time, people tend to be more creative when they are with people who are doing the same thing. It was also found that if you wish to be more creative, you should try hanging out with creative people.
5. Time, time, time.
You canÂ’t rush creativity. Hurrying does not help in the outflow of ideas. Your mind tends to go into a state of slight disarray when you are trying to force things. Studies show that results produced in this state are generally lacking. If you are low on time, then keep a list of activities like this one close to you. Go over each of the activities and exercise each one. Give it time.
6. Get helpÂ…communicate your ideas to others.
A different view of the problem could help. Better yet, many different views! Never be shy to ask. Diversity is very helpful in relation with creativity. Organize a brainstorming session. The spontaneous generation of new ideas helps in formulation of more ideas. The products of brainstorming can be the raw material in the construction of the idea.
Remember that in brainstorming, 4 rules are followed for it to be successful:
- There should be no criticisms. Criticism hinders the free flow of ideas. This can be postponed until the session has ended.
- Combining and/or modifying ideas are encouraged.
- Quantity is preferred over quality in brainstorming.
- Weird or strange ideas are encouraged.
These are just some ideas to get your creative juices going. They can be adapted to suit each individual. A large amount of it is down to you. How inventive can you be? How open are you? Remove the boundaries from your mind and you will find your creativity will increase.
Creativity is a quality that we all have buried inside of us, one way or the other. It involves the invention of something new or the re-invention of something already existing to make it useful of interesting.
Some people’s creative abilities are closer to the surface and one can easily see the manifestations of them. People say that their creativity is “inborn”. For others, expressing creativity takes more time and cultivation. The important thing to note is that we can all be creative. You just have to take steps to extract it from within you. Try the following:
1. Change your perspective.
You might have heard the phrase ‘Think outside the box’. You should try looking at the situation from a different point of view. Change your perspective. Consider all factors that are affected by your problem or your concern. Try to breakdown the problem into several elements then shuffle them. Think of what would happen if an idea is replaced. This aspect is important in enhancing creativity because it helps you remove possible fixations that may hinder creativity.
2. Mentally move away from your current location.
Imagine how another person would react if subjected in the same situation. Picture how different situations would continue when dealing with the same problem. Application in different settings can be also be done; and then from there, adapt a solution to the current setting.
3. Let your imagination run wild.
Exercise your imagination. Modification can trigger creativity because you see things in a different light. You can also try to exaggerate or think of the extremes, be it magnification or minimization of something. Thinking of the possible differences between these two situations could produce ideas. This is the ultimate brain exercise.
4. Your comfort spot.
The environment has to be right. You should have somewhere you can focus without being unnecessarily disturbed so you can give a problem your full attention. This should extend to the people you are with. You tend to do better at something when you are with like-minded people. To put it simply, hang out with creative people to help enhance your creative abilities.
Most of the time, people tend to be more creative when they are with people who are doing the same thing. It was also found that if you wish to be more creative, you should try hanging out with creative people.
5. Time, time, time.
You canÂ’t rush creativity. Hurrying does not help in the outflow of ideas. Your mind tends to go into a state of slight disarray when you are trying to force things. Studies show that results produced in this state are generally lacking. If you are low on time, then keep a list of activities like this one close to you. Go over each of the activities and exercise each one. Give it time.
6. Get helpÂ…communicate your ideas to others.
A different view of the problem could help. Better yet, many different views! Never be shy to ask. Diversity is very helpful in relation with creativity. Organize a brainstorming session. The spontaneous generation of new ideas helps in formulation of more ideas. The products of brainstorming can be the raw material in the construction of the idea.
Remember that in brainstorming, 4 rules are followed for it to be successful:
- There should be no criticisms. Criticism hinders the free flow of ideas. This can be postponed until the session has ended.
- Combining and/or modifying ideas are encouraged.
- Quantity is preferred over quality in brainstorming.
- Weird or strange ideas are encouraged.
These are just some ideas to get your creative juices going. They can be adapted to suit each individual. A large amount of it is down to you. How inventive can you be? How open are you? Remove the boundaries from your mind and you will find your creativity will increase.
