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Back End Affilate Marketing
< < < Are Affiliates In Demand
within affiliate marketing, everyone involved in the
program will benefit. Each time the affiliate refers
a visitor to the website of the merchant, he will earn
income. On the other end, the merchant will produce
sales without spending a lot of money for advertising
and promotion.
With the goal being to earn more income, both the
affiliate and the merchant should be considering the
practice of back end selling in their business. Back
selling is a great and well known support for affiliate
marketing, as it can greatly comment the income that
is produced from affiliate marketing.
Back end selling is the selling that's conducted after
the inital sale. When a visitor becomes a paying
customer for a product, another product can then be
advertised and sold to the exact same customer, with
the second product being called the back end product.
Now, the customer will already be aquainted with
the merchant or affiliate, meaning that is already
a level of trust between them. Therefore, selling
the back end product may actually be easier than the
initial sale.
For many years, back end selling has helped boost
sales for both online businesses and land bound
companies. If the customer is happy with the initial
product that was purchased, he'll logically assume
that the online company is offering quality products
and will come back again.
The normal technique with back end selling is to
make the customer aware of other products, as these
products can cater to other needs that the customer
may have. When the customer becomes aware of
the second or back end products, he will look into
it and may make a purchase.
The technique of back end selling has been both
known and proven to be very powerful in augmenting
the income of many companies. Therefore, back end
selling has made hundreds of online companies
flourish and expand. If you use it correctly,
it can work very well with affiliate marketing.
Affiliate marketing will attract many new customers
and lead to the initial sale, while back end
selling will build loyalty among the buyers. To
put it in other terms, back end selling is a major
ingredient in creating a winning formula in
affiliate marketing.
Each and every affiliate should look into the
financial promise of back end selling when it's
coupled with affiliate marketing. The two of
these can make the affiliate earn an amazing amount
of income.
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PPPPP
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BONUS : Choosing the Right Product
When you first start your online business, the first and most obvious question you will ask yourself is what am I going to sell? Points to consider when deciding the answer to that question are:
· Is it light and easy to ship?
· Is it a digital good that is downloaded (e-book or software)?
· Is it perishable or fragile?
· Does it have to be seen and held (designer fabrics, perhaps)
· Is there enough demand to make your venture profitable?
· Does it have little competition from large online companies (niche products)?
The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.
If you have a special interest in some products that meet the above criteria, great, but don't limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition.
One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering.
The result of all this research should be that one or more products will fit into a niche market - products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords.
When you first start your online business, the first and most obvious question you will ask yourself is what am I going to sell? Points to consider when deciding the answer to that question are:
· Is it light and easy to ship?
· Is it a digital good that is downloaded (e-book or software)?
· Is it perishable or fragile?
· Does it have to be seen and held (designer fabrics, perhaps)
· Is there enough demand to make your venture profitable?
· Does it have little competition from large online companies (niche products)?
The last two characteristics are the ones that can be hard to pin down. Here is a generally accepted method of arriving at an idea of how heavy the demand and competition is for a product.
If you have a special interest in some products that meet the above criteria, great, but don't limit your investigation just to items you like. You are looking for a niche product with relatively good demand (enough to make it profitable), but without heavy competition.
One way to see what the demand is for products you are interested in is to look at search engines to see how frequently people search for the product you are considering.
The result of all this research should be that one or more products will fit into a niche market - products with some demand, and relatively little supply. For the best results, focus on one niche product category, and offer a wide selection. That way, you can become the best online source for that particular category. For example, instead of offering general craft supplies, offer the widest possible selection of needlepoint kits. This strategy will also allow you to rank higher in search engines because you can optimize your pages for fewer, more specific, keywords.
