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Title:
Safe And Stress-free Shopping! Building Customer Trust
Word Count:
482
Summary:
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shoppers choice, its usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry theyre throwing their money away.
Thats why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and i...
Keywords:
ecommerce,estore,auction,online store,ebay,internet,home business,customer trust,ebiz,online safety
Article Body:
As more and more merchants move online, it becomes an increasing challenge to stand out from the pack. While price may influence a shoppers choice, its usually not the deciding factor: most buyers would prefer to pay a bit more for an item they feel safe buying, than to spend less and worry theyre throwing their money away.
Thats why, as an online retailer, creating a safe and stress-free environment for your shoppers should be a top priority. With internet scams and identity fraud to worry about, most online buyers turn to merchants they recognize and trust. If customers dont feel secure spending their money with you, theyll move on to another auction or website where they do feel comfortable.
Suspicious Minds
According to Steve Woda, of http://BuySafe.com, About fifty percent of people who surf online dont buy online, and the number one reason is because they dont trust something about the transactionthe merchant, the process, the payment method. Whatever it is, its always about trust. There are numerous steps you can take to convey credibility to buyers and build their confidence in you:
Professional Image. Your website or auction listings appearance creates a strong impression before customers read a single word. Make sure the message youre sending is the one you want to be sending. Sloppy errors and misspelled words signal customers they arent dealing with a serious businessperson.
Build Your Ratings. Your merchant ratings and feedback ratings go a long way towards assuring shoppers that, should they purchase from you, their products will arrive and be in good condition.
Good Customer Service. Promptly returned phone calls and email inquiries, and thorough, courteous communications demonstrate to buyers that youre a genuine, reliable merchant who will provide them good service.
Third-party Solutions. This is one of the strongest signals you can send that your business is legitimate and trustworthy.
o Seals from companies like the Better Business Bureau, SquareTrade, and BuySafe tell customers your business has passed inspection and been approved by trusted third parties. BuySafe will even guarantee your transactions, so your buyers can shop risk-free.
o Verisign and GeoTrust SSL certificates let your buyers know their personal information is encrypted. Other third-party solutions are available, like HackerSafe which scans your site for vulnerabilities, and TRUSTe which examines your privacy policies. Making PayPal available as a payment option also tells buyers youve been through a very thorough verification process.
Theres more than enough data to prove that employing any of these solutions can significantly increase your conversion rate. When buyers trust you, theyre much quicker to spend money with you. Says Woda, I do recommend merchants
deal with buyer uncertainties by leveraging as many of these things as they possibly can. Its all about distinguishing [yourself] as professional, legitimate, and credible.
BONUS : Title:
Sail Away From Your Stress
Word Count:
537
Summary:
Everyone needs a vacation from real life and from work. Most people assume that they need to sail away with a group of people, but you can take a cruise alone as well. This can be a wonderful opportunity for you to relax, contemplate life, write, read, and detach from the world. There is nothing else that can give you quite the same feeling as sailing away on a boat. If you start to feel lonely, you can always meet some new friends once you get onboard.
If you think ...
Keywords:
sailing, sail, boat
Article Body:
Everyone needs a vacation from real life and from work. Most people assume that they need to sail away with a group of people, but you can take a cruise alone as well. This can be a wonderful opportunity for you to relax, contemplate life, write, read, and detach from the world. There is nothing else that can give you quite the same feeling as sailing away on a boat. If you start to feel lonely, you can always meet some new friends once you get onboard.
If you think that taking a cruise on your own is out of the realm of possibility, then you will be happy to know that you are wrong. It may take a little more money to sail away on your own, but this cost of approximately an additional 25-percent may be well worth it to get away from it all.
If you dont mind sharing your cabin, then your cruise line will try to find you a roommate to share the room and the cost with. They find you a same sex roommate and they take your preferences like smoker or not, etc. into account. If they are not able to find you a roommate that you will be happy with, then you can pay the extra charge and have the room all to yourself. It is entirely up to you.
If you would rather pay the extra cost than share your room with someone, then you may want to check into the luxury cruise lines. They will charge you less for using a double cabin and you may even find that you get some more luxurious features at the same or comparable price. The key is to research different cruise lines and their offerings to find the right price and amenities for you.
You can wait until the last minute before sailing and try to get a cabin onboard the ship. This can save you money, but you are not assured of getting a cabin. If you are willing to take the chance, then this might be an option that you will want to consider.
When you board the ship, you can find many different things to do. Staying in your cabin is not necessary if you are alone. Join in the activities and meet some people. You will be amazed at the people who are traveling alone that you can hang out with and have fun with.
If you are looking to make friends, then dont miss dinner. It is a great place for you to meet other people on the cruise. Most cruise lines try to place people of the same age, etc. together, so this could be an opportunity for you to find someone that you have something in common with. If you dont like the people that you are seated with, then you can ask to be moved. There are hundreds of passengers on board the ship, so you will surely find someone that you can talk to.
Taking a sailing vacation can give you that relaxing break that you need and want. You will have time to spend thinking, having fun, and seeing new places. What could be better than that?